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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IIJSE
Fitria, Anggita Dini
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Economics, Econometrics & Finance Social Sciences

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Strategi Peningkatan Daya Saing UMKM Dalam Menghadapi Masyarakat Ekonomi ASEAN Andarini, Sonja; Ikaningtyas, Maharani; Putri, Ratna Kusumawati; Fitria, Anggita Dini; Kartika, Ragita Widya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3318

Abstract

In order to achieve stable and sustainable economic growth, it is necessary to support solid macroeconomic and financial system stability. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are getting serious attention to the government and the community's disability. Indonesia is progressing from year to year which cannot be underestimated. However, Indonesia must be more persistent in improving quality in all sectors of the economy, increasing competitiveness by utilizing advances in information and communication technology that are increasingly advanced as they are today. Why do Indonesian MSMEs have the right to improve the welfare of the Indonesian people and national economic growth, especially in the face of the ASEAN free market? And how are possible strategy efforts to be implemented for the government and Indonesian MSME business people? This study aims to provide an explanation of the form of efforts to Increase the Competitiveness of MSMEs in Facing the ASEAN Economic Community. This study uses a descriptive analytical research method to provide a complete picture of the current power of MSMEs. The approach used in this study is a qualitative approach through critical appraisal. The ability of MSMEs to face the flow of global competition does need to be further thought about in order to survive for the stability of the Indonesian economy.
The Influence of Hedonic Shopping Motivation and Shopping Lifestyle on Impulsive Buying in Official K-Pop Merchandise Purchases (A Study on the Monbebe Community in Indonesia) Fitria, Anggita Dini; Andarini, Sonja
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5479

Abstract

Global technological advancements accelerated the spread of Korean culture, creating the Korean Wave. K-pop music is in high demand by the Millennial generation, and fans are very enthusiastic about their idol group merchandise. Buying excessive K-pop merchandise can lead to consumptive behavior, such as impulse buying, which encourages hedonistic behavior in individuals. The shopping lifestyle also plays a role in this phenomenon. This study examines how hedonic shopping motivation and lifestyle affect impulse purchases of official K-pop merchandise (a study of the Monbebe community). This research methodology is quantitative research with a survey method. Samples were taken from the Monbebe community using non-probability sampling techniques with 100 respondents. Google Forms was used to collect data, and the multiple linear regression method was used to analyze it. The research findings show that impulse buying behavior is significantly and partially influenced by hedonic shopping motivation and shopping lifestyle when buying official K-pop merchandise.
Co-Authors Andarini, Sonja Ikaningtyas, Maharani Kartika, Ragita Widya Putri, Ratna Kusumawati