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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IIJSE
Kartika, Ragita Widya
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Economics, Econometrics & Finance Social Sciences

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Strategi Peningkatan Daya Saing UMKM Dalam Menghadapi Masyarakat Ekonomi ASEAN Andarini, Sonja; Ikaningtyas, Maharani; Putri, Ratna Kusumawati; Fitria, Anggita Dini; Kartika, Ragita Widya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.3318

Abstract

In order to achieve stable and sustainable economic growth, it is necessary to support solid macroeconomic and financial system stability. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are getting serious attention to the government and the community's disability. Indonesia is progressing from year to year which cannot be underestimated. However, Indonesia must be more persistent in improving quality in all sectors of the economy, increasing competitiveness by utilizing advances in information and communication technology that are increasingly advanced as they are today. Why do Indonesian MSMEs have the right to improve the welfare of the Indonesian people and national economic growth, especially in the face of the ASEAN free market? And how are possible strategy efforts to be implemented for the government and Indonesian MSME business people? This study aims to provide an explanation of the form of efforts to Increase the Competitiveness of MSMEs in Facing the ASEAN Economic Community. This study uses a descriptive analytical research method to provide a complete picture of the current power of MSMEs. The approach used in this study is a qualitative approach through critical appraisal. The ability of MSMEs to face the flow of global competition does need to be further thought about in order to survive for the stability of the Indonesian economy.
Implementation of Business Model Canvas (BMC) in Supporting Digital Marketing in SKINBEAUTE Products after the Opening of Tiktok Shop Kartika, Ragita Widya; Andarini, Sonja
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.5805

Abstract

This research was conducted to find out and analyze the implementation of the Business Model Canvas (BMC) in supporting digital marketing in SKINBEAUTE products after the opening of the TikTok Shop. This research is qualitative research with a descriptive approach. The sample withdrawal technique used is the purposive sampling technique. Data was collected by conducting observations, interviews, and documentation. The results of this study show that (1) SKINBEAUTE is expected to evaluate previous operational performance to determine new strategies in the future through assessments from owners, employees, and consumers; (2) In mapping SKINBEAUTE's business conditions, there is a need for updates or improvements in several elements such as channels, key activities, key resources, key partnerships, and cost structures.
Co-Authors Andarini, Sonja Fitria, Anggita Dini Ikaningtyas, Maharani Putri, Ratna Kusumawati