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All Journal Jurnal Manajemen Widya Amerta International Journal of Multidisciplinary Sciences
Arta Jiwa, Dewa Nyoman
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Actualization of Dana Punia in The Hindus Perception of Hindu Literature Sujatindriasih, Ni Luh Putu; Sri Wati, Ni Putu; Arta Jiwa, Dewa Nyoman
International Journal of Multidisciplinary Sciences Vol. 1 No. 4 (2023)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ijms.v1i4.2272

Abstract

Hinduism has teachings that guide its adherents to always be on the path of Dharma in this living life. Although these religious teachings are very antique, they still apply to their time. At some point in the Kaliyuga era, it was said that the function of Dana Punia (donation) was essential in spiritual life. Hindu scriptures teach that almsgiving can not only be done by giving tangible assets but can also be done by giving with an honest and sincere heart despite sacrificing feelings and giving goods in the form of body and soul. In addition, Dana Punia is defined as a gift to eliminate fear. Dana Punia must be done with sincere feelings and selflessness. This study aimed to discover how Dana Punia’s actualization in the Hindu’s perception of Hindu literature teachings. The method used in this study was library research and literature review. The results showed that almsgiving money could not only be done by giving treasures with certainty but could also be done by giving with an honest and sincere heart while giving up feelings and giving goods in the form of forms. Dana Punia was also referred to as a gift to ease worry or anxiety.
STRATEGI KOMUNIKASI DALAM MEMPROMOSIKAN OBYEK WISATA AIR TERJUN JEMBONG DI DESA AMBENGAN KECAMATAN SUKASADA KABUPATEN BULELENG Suardana, Gede; Madiarsa, I Made; Arta Jiwa, Dewa Nyoman
Widya Amerta Vol 11, No 2 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v11i2.2154

Abstract

Keberhasilan pengembangan destinasi wisata menjadi salah satu pondasi dalam memperkuat sektor pariwisata di Indonesia. Salah satu aspek yang menjadi permasalahan utama dalam pengembangan destinasi pariwisata khususnya di Desa Ambengan Kecamatan Sukasada Kabupaten Buleleng adalah lemahnya strategi komunikasi yang diterapkan oleh pengelola pariwisata, terutama pada pelayanan wisatawan dan promosi wisata. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisis strategi promosidalam memperkenalkan obyek wisata air terjun Jembong yang ada di Desa Ambengan Kecamatan Sukasada Kabupaten Buleleng.Penelitian menggunakan pendekatan kualitatif, dalam pengumpulan data menggunakan observasi, dokumentasi dan wawancara, analisis yang digunakan adalah model analisis data interaktif Miles dan Huberman, keabsahan data menggunakan triangulasi sumber.Hasil penelitian menunjukkan bahwa strategi promosi yang dilakukan adalah pengenalan khalayak, dimana pengelola obyek wisata melakukan pengenalan khalayak lebih dulu agar strategi yang dilakukan tepat pada sasaran. penyusunan pesan, dilakukan sesuai dengan khalayak sasarannya dengan menggunakan tag line “Surga tersembunyi di Buleleng” yang mampu menarik wisatawan untuk berkunjung. Penetapan metode, dengan menggunakan metode informatif dan repetition untuk menarik minat wisatawan serta penggunaan media, dimana pengelola obyek wisata menggunakan media sosial untuk menginformasikan keberadaan wisata air terjun Jembong. Startegi komunikasi yang dilakukan dipengaruhi oleh faktor-faktor pendukung dan penghambat.
Analysis of Durian Business at UD. Rama Durian, Bebetin Village, Sawan District, Buleleng Regency Arnawa, Gede; Suardana, Gede; Arta Jiwa, Dewa Nyoman
Widya Amerta Vol 12, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v12i2.2603

Abstract

Durian, known as the “king of fruits,” plays a vital role in both local andinternational markets, offering promising economic opportunities. This studyanalyzes the business activities of UD. Rama Durian in Bebetin Village, SawanDistrict, Buleleng Regency, Bali, which has operated for more than seven years asa local durian supplier. The objectives are to examine the production andmarketing processes, identify key success factors, and formulate developmentstrategies to enhance income and profitability. Using a descriptive quantitativeapproach, data were collected through observation, interviews, documentation,and questionnaires, and analyzed with descriptive methods and SWOT analysis.The findings show that internal factors such as product quality, inventorymanagement, marketing networks, and financial management significantlyinfluence business performance, while external factors include seasonal climate,supply consistency, competition, consumer demand trends, and governmentpolicies. The results suggest that improving production quality, strengtheningmarketing strategies, building partnerships with local farmers, and diversifyingdurian products are essential for sustainable growth. This research contributes toagribusiness management knowledge and provides practical recommendations forfarmers, entrepreneurs, and policymakers to support the development of thedurian sector and local economic growth in Buleleng.
Co-Authors Arnawa, Gede I Made Madiarsa Sri Wati, Ni Putu Suardana, Gede Sujatindriasih, Ni Luh Putu