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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Gastro Tourism (JOGASTO)
Halim, Veronica
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Marketing department strategy to increase the amount of events in aruss semarang hotel: Marketing Department Halim, Veronica; Rahayu, Emik
Journal of Gastro Tourism Vol. 2 No. 2 (2024): August 2024
Publisher : Surya Hijau Manfaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/jogasto.v2i2.447

Abstract

A large amount of hotels in Semarang city causing competitive environtment among them. Aruss Semarang Hotel was one of the hotels in Semarang City that located on Jl. Dr. Wahidin No. 116, Jatingaleh, Candisari. The sales marketing department on this hotel has implemented various marketing strategies to compete with it's competitors. However, with many marketing strategies that have been implemented, they still have several problems on increasing the amount of events. The problems coming from operational activity on human resources that caused by miscommunication. This research was using qualitative descriptive methods, with data collection techniques through observation, interview, and documentation. This research aims to analyze the obstacles that faced by the sales marketing department in carrying out the operational activity, giving the solutions, and suggestion of strategies that can be used to improving the events in Aruss Semarang Hotel. The strategies are 4P (Product, Place, Price, Promotion), 5 element of marketing promotion mix (Advertising, Public Relation, Sales Promotion, Direct Selling, and Personal Selling), application of CMR (Customer Relationship Management), marketing through Instagram celebrities and designing work programs to maximize MICE (Meeting, Incentive, Convention, and Exhibition). The results of this research has proven successfully proving to increase the event management on 2022-2023 by 55,6%.
Pengaruh Penetapan Harga, Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Keputusan Pembelian Pada PT. Tuahta Maju Ersada Halim, Veronica; Butar-Butar, Mangasi; Susanto, Jessy; Adhitya, Siska; Cutiara, Josshelyn; Gultom, Robinhot
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.4696

Abstract

Tuahta Maju Ersada merupakan perusahaan yang bergerak di bidang mini PKS (Pabrik Kelapa Sawit), yang sudah berdiri sejak tahun 2008. Pada tahun 2008 perusahaan PKS (Pabrik Kelapa Sawit) menggunakan nama UMB (Usaha Maju Bersama yang berlokasi di Brahrang. Tujuan penelitian ini adalah untuk mengetahui pengaruh penetapan harga, kualitas pelayanan dan kepuasan pelanggan terhadap keputusan pembelian pada PT. Tuahta Maju Ersada Peneliti mengambil populasi dalam penelitian ini sebanyak 144 pelanggan yang melakukan pembelian pada perusahaan. Teknik penentuan sampel yang akan digunakan adalah dengan menggunakan rumus Slovin dengan tingkat toleransi 5% dimana dengan perhitungan yang dilakukan, didapatkan sebanyak 106 sampel. Hasil penelitian mendapatkan bahwa Penetapan Harga berpengaruh negatif dan signifikan terhadap Keputusan Pembelian pada PT. Tuahta Maju Ersada Medan. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada PT. Tuahta Maju Ersada Medan. Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada PT. Tuahta Maju Ersada Medan. Secara serempak Penetapan Harga, Kualitas Pelayanan dan Kepuasan Pelanggan berpengaruh signifikan terhadap Keputusan Pembelian pada PT. Tuahta Maju Ersada Medan.
Co-Authors Adhitya, Siska Butar-Butar, Mangasi Cutiara, Josshelyn Rahayu, Emik Robinhot Gultom, Robinhot Susanto, Jessy