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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies
Pangestu, Ilham Asta
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs Pangestu, Ilham Asta; Nugroho, Rusdi Hidayat
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.4461

Abstract

This journal discusses digital marketing strategies that can enhance the brand equity of micro, small, and medium enterprises (SMEs) on Sandangs platform. In this ever-evolving digital era, SMEs must adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marketing encompasses various elements, such as social media, websites, search engines, and online advertising campaigns. This journal presents various digital marketing strategies that are crucial for MSMEs and can be implemented to increase brand awareness. The aim of this journal is to deeply understand digital marketing strategies in enhancing brand equity for SMEs. With the adoption of effective, relevant strategies, SMEs can leverage the potential of the digital market to achieve greater success. This journal use a literature study research method through a descriptive qualitative analysis approach, where data is obtained through secondary data sources from previous research. Based on the literature study, effective and relevant digital marketing strategies can influence the brand equity of a specific product, particularly for SMEs. Keywords: Digital marketing, SME, brand equity, brand awareness, customer loyality
Strategi dan Kebijakan Ekspor Impor atau Perdagangan Internasional terhadap Pertumbuhan Ekonomi Indonesia Ikaningtyas, Maharani; Andarini, Sonja; Maurina, Annisa Cindy; Pangestu, Ilham Asta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.301

Abstract

The level of success in a country can be described by the rate of its economic growth which can be assessed from many aspects such as the value of export activities and import activities which have some influence on the trade balance in a country. Globalization and the era of free trade provide many opportunities for export companies to enter the world market as well as demand the readiness of a company to compete. Theories on international trade are proven to explain several personal business behaviors that are closely related to international trade activities. With good economic growth it will increase national income, people will be more prosperous in terms of the economy. In the last decade, there have been many studies stating that export activities can boost the growth of an economy because they can generate foreign exchange that can be used to finance internal sector development. This problem can arise when the relationship in the economy of a country with other countries both bilaterally and multilaterally so that it can cause several problems that can interfere with the course of international trade so that it can run smoothly, so to overcome some problems it is necessary to find a solution immediately, this is to improve the quality of life of the community. Keywords : export import, international trade, economic growth
Strategi Pemasaran Digital dalam Meningkatkan Ekuitas Merek pada UMKM Sandangs Pangestu, Ilham Asta; Nugroho, Rusdi Hidayat
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.962

Abstract

This journal discusses digital marketing strategies used to enhance the brand equity of MSMEs (Micro, Small, and Medium Enterprises) on the Sandangs platform (PT Tirta Cipta Teknokreatif) in Surabaya City. In the constantly evolving digital era, MSMEs need to adopt effective marketing strategies to expand their market reach and build customer trust in their brand. Digital marketing includes various elements such as social media, websites, search engines, and online advertising campaigns. This journal presents various digital marketing strategies that are crucial for MSMEs and can be implemented to increase brand awareness. The aim of this journal is to deeply understand the role of digital marketing strategies in enhancing brand equity for MSMEs. It is hoped that by adopting relevant and effective strategies, MSMEs can harness the potential of the digital market to achieve greater success. This journal uses a literature study research method through a qualitative descriptive approach, where data is obtained from secondary sources based on previous research. Based on the results of this literature study, it is found that effective and relevant digital marketing strategies influence brand equity for a specific product, especially for MSMEs.
Strategi dan Kebijakan Ekspor Impor atau Perdagangan Internasional terhadap Pertumbuhan Ekonomi Indonesia Ikaningtyas, Maharani; Andarini, Sonja; Maurina, Annisa Cindy; Pangestu, Ilham Asta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.301

Abstract

The level of success in a country can be described by the rate of its economic growth which can be assessed from many aspects such as the value of export activities and import activities which have some influence on the trade balance in a country. Globalization and the era of free trade provide many opportunities for export companies to enter the world market as well as demand the readiness of a company to compete. Theories on international trade are proven to explain several personal business behaviors that are closely related to international trade activities. With good economic growth it will increase national income, people will be more prosperous in terms of the economy. In the last decade, there have been many studies stating that export activities can boost the growth of an economy because they can generate foreign exchange that can be used to finance internal sector development. This problem can arise when the relationship in the economy of a country with other countries both bilaterally and multilaterally so that it can cause several problems that can interfere with the course of international trade so that it can run smoothly, so to overcome some problems it is necessary to find a solution immediately, this is to improve the quality of life of the community. Keywords : export import, international trade, economic growth
Co-Authors Andarini, Sonja Ikaningtyas, Maharani Maurina, Annisa Cindy Rusdi Hidayat Nugroho