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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Speed (Sport, Physical Education, Empowerment) Da'watuna: Journal of Communication and Islamic Broadcasting
Budhiarti, Tri Widya
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang Nurlela, Nurlela; Ramdhani, Muhammad; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.3984

Abstract

Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication strategies used by MLM members of Millionaire Club Indonesia (MCI) to enhance sales in Karawang Regency, West Java. The theory employed in this study is the AIDDA Theory proposed by Wilbur Schramm. The research findings indicate that Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) employ various persuasive communication strategies such as promoting on social media with appealing captions, sharing testimonials, providing direct consumer education, delivering excellent customer service, offering promotions and easy payment solutions. This aligns with the AIDDA theory, as Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) engage in communication to generate consumer interest (Interest). Once consumers show interest in knowing about the products offered by Millionaire Club Indonesia (MCI) members, the members must strive to cultivate desire (Desire) in the consumers' minds, as interest serves as the starting point for generating the decision (Decision) to purchase the offered products. This is followed by the consumers making the decision to take (Action). Keywords: Multi-Level Marketing (MLM), Millionaire Club Indonesia (MCI), AIDDA
Makna Ibu Nyai Bagi Santriwati di Pondok Pesantren Al-I’tishom Karawang Nurhalimah, Juag; Utamidewi, Wahyu; Budhiarti, Tri Widya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.4015

Abstract

The hectic problem of decreasing character education, especially student manners and decency and high juvenile delinquency in the world of formal education does not affect the existence of Islamic boarding schools as educational institutions that excel in the moral education of their students, with more and more people looking at Islamic boarding schools to educate children's character and morals. they. This certainly cannot be separated from the role of the teacher, caregiver or supervisor of the students. Mrs. Nyai is one of the figures who has a role in nurturing, educating and guiding Santri, especially female Santri. Departing from this phenomenon, this study aims to find out what the meaning of the figure of Mrs. Nyai is for Santriwati at the Al-I'tishom Karawang Islamic Boarding School. This research method uses a qualitative method with a phenomenological approach, because researchers are trying to find out the phenomenon of the meaning of Mrs. Nyai for Santriwati based on the experience and role of Mrs. Nyai in Islamic boarding schools. The theory used in this study is the theory of symbolic interaction and the data obtained by this research were generated through in-depth interviews, observation, and documentation. The results of this study indicate that Santriwati interprets the figure of Mrs. Nyai as a teacher as well as a parent at the Islamic Boarding School. Based on her communication experience, Santriwati interprets the figure of Mrs. Nyai as a person who is friendly, kind-hearted, has a high sense of sympathy, firm and wise. Keywords: Santriwati, Mrs. Nyai, Meaning, Islamic boarding school
Gaya Komunikasi Pelatih Dalam Meningkatkan Prestasi Atlet Club Karate Universitas Singaperbangsa Karawang Nurul, Nurul Aeni; Kusumaningrum, Rastri; Budhiarti, Tri Widya
Jurnal Speed (Sport, Physical Education, Empowerment) Vol. 7 No. 02 (2024): Jurnal Sport Physical Education and Empowerment
Publisher : Universitas Singaperbangsa Karawang

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Abstract

This research is motivated by the importance of effective communication between coaches and athletes in improving athlete performance, especially at the Karate Club of Singaperbangsa University Karawang. The purpose of this research is to identify and analyze the effectiveness of six different trainer communication styles, namely The Controlling Style, The Equalitarian Style, The Structuring Style, The Friendly Style, The Dramatic Style, and The Impression Leaving Style. The research method used was qualitative with data collection techniques through in-depth interviews with 5 informants consisting of 2 coaches and 3 athletes, as well as direct observation during training sessions and competitions. The research results show that the application of appropriate communication styles by coaches can significantly improve athlete performance. Coaches who use The Controlling Style are able to create a structured and disciplined training environment, while The Equalitarian Style and The Friendly Style increase athlete involvement and motivation. The Structuring Style helps athletes understand achievement targets clearly, while The Dramatic Style and The Impression Leaving Style increase focus and motivation through the use of dramatic expressions and memorable messages. This research found that coaches who are flexible and able to adapt their communication style to the athlete's situation and needs can create a more effective training environment and support holistic athlete development. Keywords: Coach Communication, Athlete Performance, Communication Style, Karate, Sports Training
Analisis Representasi Semangat Hidup Dalam Film Summer Ghost (Model Roland Barthes) Suratno Putri, Yasinta Indriarti; Budhiarti, Tri Widya; Sianturi, Henry Roris P.
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2264-2270

Abstract

Penelitian ini membahas bagaimana semangat hidup direpresentasikan dalam film Summer Ghost (2021) melalui pendekatan semiotika Roland Barthes. Film ini menggambarkan dinamika emosional dan psikologis individu yang mengalami keterasingan, trauma, dan keraguan akan makna hidup. Dengan menganalisis sembilan adegan utama, penelitian ini mengkaji bagaimana makna dibentuk melalui struktur tanda dalam tiga lapisan: denotatif (makna literal), konotatif (makna emosional dan simbolik), serta mitos (makna ideologis). Hasil analisis menunjukkan bahwa semangat hidup tidak dihadirkan secara langsung, melainkan dibangun melalui elemen visual seperti cahaya kembang api, ruang hening, gerak tubuh, serta nuansa warna dan pencahayaan. Representasi ini menegaskan bahwa proses untuk menemukan kembali semangat hidup bersifat personal, bertahap, dan sering kali dimulai dari kesadaran kecil terhadap nilai keberadaan. Film ini secara simbolik menyampaikan bahwa keberanian untuk hidup dapat tumbuh melalui penerimaan, refleksi, dan pemaknaan ulang terhadap luka dan kehilangan.
Co-Authors Kusumaningrum, Rastri Muhammad Ramdhani, Muhammad Nurhalimah, Juag Nurlela Nurlela Nurul, Nurul Aeni Sianturi, Henry Roris P. Suratno Putri, Yasinta Indriarti Utamidewi, Wahyu