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All Journal Media Agribisnis Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Tarjih: Agribusiness Development Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Aditya, Dipa
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Tarjih: Agribusiness Development Journal

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Analysis of Consumer Preferences in Purchasing Ambon Banana Fruit in the Tourism Area of Trawas Mojokerto Anam, Khoirul; Ositiari, Andini; Ikka, Ni Dewi Ambal; Aditya, Dipa
Tarjih : Agribusiness Development Journal Vol. 4 No. 02 (2024): VOLUME 04, NOMOR 02, DESEMBER 2024
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v4i02.843

Abstract

Bananas are a significant horticultural commodity in Indonesia with high socio-economic value. This study aims to identify the attributes consumers prefer when purchasing Ambon Bananas in the Trawas District's tourist area and determine which attributes consumers must consider. The research employs a descriptive method using observation, interviews, questionnaires, and purposive sampling for the location in Belik Village, Trawas District, Mojokerto Regency. The study involved 91 consumers who bought Ambon bananas, and the sampling technique used was accidental sampling. Primary and secondary data sources were utilized, and data analysis was conducted using Chi-Square and Fishbein multi-attribute analysis. The findings from Chi-Square and Fishbein analysis show that: 1. The consumer preference attribute is fruit freshness, with a Chi-Square value of 98.00, where the "fresh" attribute (62.87) was preferred over the "not too fresh" and "ordinary" attributes. 2. The Fishbein multi-attribute analysis ranked the attributes as follows: (I) fruit freshness (18.88), (II) fruit price (17.88), (III) fruit maturity (17.83), and (IV) number of fruit per bunch (15.42). These results suggest that consumers prioritize freshness, price, maturity, and the number of fruits when purchasing Ambon bananas in the tourist area of Trawas District.‎
Analysis of Function and Efficiency of Corn Marketing Channels in Jatirejo District, Mojokerto Regency, East Java Province Anam, Khoirul; Ikka, Ni Dewi Ambal; Aditya, Dipa; Kusumawati, Nur Farida
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.934

Abstract

This study aims to determine the function and efficiency of corn marketing channels in Jatirejo District, Mojokerto Regency, East Java. The method used in sampling research purposive sampling by determining a sample of 25 farmers. This study also uses the method snow ball sampling to trace the marketing institutions and marketing channels formed based on information from farmer producers who were met randomly in the research area. The results of the study showed that there was 1 (one) dominant marketing channel in corn marketing in Jatirejo District, Mojokerto Regency. The marketing institutions involved include farmers, collectors, wholesalers and retailers. The marketing functions carried out by the marketing institution include the functions of selling, buying, transportation, processing, storage, provision of dryer machines, warehouses, price information, funds and handling marketing risks. The corn marketing channel in Jatirejo District has a marketing margin of Rp. 2.700/kg or equivalent to 34.52% and a farmer's share of Rp. 5.100/kg or equivalent to 65.38%. While the Marketing Efficiency level reaches 15.90% so that the corn marketing channel in Jatirejo District can be categorized as efficient.
Co-Authors Alam, Megawati Citra Budi Utomo Budi Utomo De Vega, Steffan Albert Yoni Ikka, Ni Dewi Ambal Ismawati, Wiji KHOIRUL ANAM Mulyono, Joko Sri Novita, Mega D Nur Farida Kusumawati Ositiari, Andini Rizqi, Muhammad Zulfa Soesanto Soesanto Sri Hidayati Sri Purwanti Yahya, Wahyu Mauval