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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review InJEBA : International Journal of Economics, Business and Accounting
Rusdi, Zainnur M.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Business Strategy Analysis in Increasing Sales of Dates in Bandar Lampung Hafidz A., Umar; Rusdi, Zainnur M.
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 3 (2024): InJEBA (September)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13859408

Abstract

This research aims to analyze the impact of business strategies on increasing date sales in the city of Bandar Lampung. The study uses a quantitative method with a descriptive approach to identify the strategies implemented by date sellers and their influence on consumer purchasing decisions. Data was collected through direct observation, interviews with date shop owners, and sales data from date shops in Bandar Lampung over a specific period. The results show that date sales significantly increased during the month of Ramadan compared to other months. However, other factors such as pricing, promotions, and marketing strategies also play a crucial role in influencing consumer purchasing decisions. This research provides recommendations for business owners to focus more on product diversification and marketing innovations to boost sales throughout the year, not just during Ramadan.
The Influence of Ethical Environment on Employee Performance with Optimism as a Mediator Utama, Dicky Ferlian; Rusdi, Zainnur M.
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i1.2258

Abstract

This research investigates the impact of the ethical environment on employee performance, with optimism serving as a mediating variable. This research employs a cross-sectional survey design to gather primary data from 187 participants employed in A-accredited junior high schools in Bandar Lampung City. Validity and reliability assessments were performed to evaluate the extent of validity and reliability of the research instruments employed. A Kolmogorov-Smirnov test was performed to assess the normality of the collected data distribution. Descriptive statistical analysis and the Hayes process macro were employed to test the hypothesis. The test results confirm hypothesis 1, indicating that the ethical environment positively and significantly influences employee performance. The study's results confirm hypothesis 2, indicating that the ethical environment positively and significantly influences optimism. Hypothesis 3 posits that optimism exerts a positive and significant influence on employee performance. This study further supports hypothesis 4, which posits that optimism mediates the relationship between ethical environment and employee performance. It is essential for organisations to foster an ethical environment and cultivate optimism to enhance employee performance.
PENYULUHAN BAURAN PEMASARAN PADA INDUSTRI RUMAH TANGGA DI DESA BERNUNG KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN Sari, Aida; Nabila, Nuzul Inas; Rusdi, Zainnur M.; Ambarwati, Dwi Asri Siti
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2023): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v4i1.28385

Abstract

Strategi pemasaran yang baik pada industri rumah tangga sangat penting agar industri rumah tangga tersebut dapat meningkatkan volume penjualan produknya dan bersaing dengan industri lainnya, tetapi masih banyak pelaku industri rumah tangga yang belum mengetahui bauran pemasaran yang efektif. Tujuan kegiatan pengabdian ini adalah memberikan pengetahuan kepada pelaku industri rumah tangga tentang pengetahuan bauran pemasaran yang meliputi produk, harga, promosi dan distribusi agar dapat tercapai kemampuan bersaing dengan pesaing lainnya sehingga dapat bertahan dalam kompetisi yang ada, meningkatkan penjualan, dan keberlangsungan dari industri rumah tangga produk emping melinjo di Desa Bernung, Kecamatan Gedung Tataan, Kabupaten Pesawaran. Pelaksanaan kegiatan ini menggunakan pendekatan partisipatif dengan melakukan kunjungan kerumah-rumah dan melibatkan pihak pelaku usaha rumah tangga emping melinjo tepatnya di Dusun Taman Rejo, Desa bernung. Hasil dari survei dan penyuluhan dapat dilihat dari hasil post-test yang dilakukan menunjukkan peningkatan pengetahuan dari para peserta tentang strategi bauran pemasaran. Hal ini memberikan optimisme dari tim pengabdian bawa para pelaku usaha dapat meningkatkan kualitas produksi, melakukan promosi yang akhirnya meningkatkan pendapatan pelaku usaha.Kata Kunci : Bauran Pemasaran, Produk, Harga, Promosi, Saluran Distribusi
Co-Authors Aida Sari Ambarwati, Dwi Asri Siti Hafidz A., Umar Nuzul Inas Nabila, Nuzul Inas Utama, Dicky Ferlian