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All Journal Journal of Indonesian Economy and Business Prosiding Seminar Nasional Darmajaya Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Jurnal Madani Economic Education and Entrepreneurship Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Business, Accounting and Management Asian Journal of Economics and Business Management Journal of Business Management and Economic Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Economics, Business and Innovation Research Journal of Social Sciences and Technology for Community Service
Aida Sari
Universitas Lampung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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KETERAMPILAN KEPEMIMPINAN PENGUSAHA INDUSTRI SKALA KECIL (STUDI DI BANDAR LAMPUNG) Hayati, Keumala; Sari, Aida
Journal of Indonesian Economy and Business Vol 22, No 2 (2007): April
Publisher : Journal of Indonesian Economy and Business

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Abstract

This research is focused on management in small-scale industries in BandarLampung seen from entrepreneurs’ leadership aspect consisting of technical,interpersonal, and conceptual skills. The success of management in the industries isinseparable from the leadership skills. Without these skills, it is anxious that graduallythe industries might develop slowly and be difficult to adapt to the change anddevelopment of their environment.This research is aimed at finding out leadership skills of the entrepreneurs insmall-scale industries reflected in the employees’ performance, satisfaction andcommitment to the industries. The analysis unit was at small-scale processing industriesin Bandar Lampung. The number of the samples was 63 units consisting of 26 foodindustries, 16 printing industries, and 21 furniture industries. The assessment ofleadership skills and their influence on employees’ performance, satisfaction andcommitment was performed by giving questionnaires to the 371 employees. Thestandards used in the questionnaires were semantic differential scale and analysis toolusing Structural Equation Modeling (SEM) with software Lisrel 8.30.The research result shows that the leadership skills comprising technical,interpersonal and conceptual skills collectively influenced the employees’ performance,satisfaction and commitment to the industries. While, individually, this can be seen asfollows: 1) technical skill did not significantly influence their performance, satisfactionand commitment to the industries; 2) interpersonal skill significantly influenced theirperformance and satisfaction, except commitment; 3) conceptual skill significantlyinfluenced their performance and commitment, except satisfaction. Furthermore, it wasfound that the employees’ performance in small-scale industries in Bandar Lampungdid not significantly influence their commitment, but their satisfaction significantlyinfluenced their commitment to the industries. It also was found that the employees’satisfaction significantly influenced their performance.Keywords: Leadership skills: technical skill, interpersonal skill, conceptual skill, Employees’ performance, satisfaction, commitment, small-scaleindustries in Bandar Lampung.
PEMBERDAYAAN MASYARAKAT MELALUI USAHA PEMBUATAN TEMPE DARI BAHAN BAKU BIJI KARET DI KAMPUNG PAKUAN SAKTI KECAMATAN PAKUAN RATU KABUPATEN WAY KANAN Sari, Aida; Aryani, Farida; Erlina, Rr; -, Ribhan
Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

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Abstract

Pemberdayaan merupakan suatu konsep untuk memberikan tanggungjawab yang lebih besar kepada orang-orang tentang bagaimana melakukan pekerjaan. Program-program pemberdayaan sumberdaya manusia telah dilakukan pemerintah. Hal ini sejalan dengan tujuan pembangunan Indonesia yaitu membangun manusia Indonesia seutuhnya, maka pembangunan harus merupakan perubahan sosial yang tidak hanya terjadi pada taraf kehidupan masyarakat belaka tetapi juga pada peranan unsur-unsur didalamnya. Pembangunan menempatkan manusia sebagai subyek pembangunan. Salah satu program-program pemberdayaan adalah membuka peluang usaha, untuk membuka peluang usaha maka diperlukan upaya inovasi-inovasi produk dan pengetahuan kewirausaaan kepada masyarakat. Berdasarkan hal tersebut maka perlu melakukan kegiatan pengabdian masyarakat dengan cara mendemontrasikan pembuatan produk tempe berbahan baku biji karet diimana kampung Pakuan sakti memiliki lahan perkebunan karet yang cukup luas. Serta meningkatkan pengetahuan kewirausahaan yang akhirnya diharapkan dapat memotivasi peserta menjadikan peluang usaha sehingga dapat meningkatkan pendapatan. Metode kegiatan yang digunakan dalam melakukan pengabdian masyarakat dengan cara melakukan demonstrasi pembuatan tempe dan juga dengan melakukan ceramah dan diskusi. Sebelum pemberian materi dilakukan, tim pengabdian melakukan pre-test terlebih dahulu untuk mengetahui tingkat pengetahuan bahan baku biji karet dan pengetahuan kewirausahaan untuk mengetahui tingkat pengetahuan peserta, dan setelah kegiatan ceramah dan diskusi selesai, maka dilakukan post-test untuk mengetahui adanya peningkatan pengetahuan peserta. Selama pelaksanaan kegiatan pengabdian ini tentu ada faktor pendukung dan penghambat namun secara umum kegiatan ini berjalan lancar dan berhasil baik. Hal ini terlihat dari sikap antusias peserta ketika mengikuti kegiatan demonstrasi pembuatan tempe dan juga kegiatan ceramah dan diskusi kewirausahaan yang terlihat adanya rata-rata peningkatan pengetahuan para peserta mencapai 54,20 persen.Kata Kunci: Pemberdayaan, Kewirausahaan dan inovasi produk
The Effect of Product Quality, Website Quality, and Risk Perception on Purchasing Decisions on the Berrybenka Website Nazira, Nazira; Sari, Aida; Ambarwati, Dwi Asri Siti
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

The development of technology today makes many business actors start to appear. The number of business actors causes intense competition, requiring business actors to carry out various strategies to survive in market competition. Furthermore, the large number of internet users has changed the habits and behavior of the Indonesian people, namely changing conventional transactions to online buying and selling transactions. Indonesia has many E-commerce fashion sites that have been popular, and also has outlets in several places, one of which is Berrybenka. The purpose of this study is to determine the effect of product quality variables, website quality, and risk perception on purchasing decisions on the Berrybenka website in Bandar Lampung. The data used in this study are primary data obtained from the results of respondents' answers collected with the help of a questionnaire. The number of samples in this study were 115 respondents. The sample collection method uses purposive sampling, which is a technique used to determine the sample with criteria according to the researcher's determination. The analysis methods used in this study are validity test, reliability test, partial test (t-test), and coefficient of determination (R2). Then the analysis stage uses multiple linear regression analysis with the help of the SPSS 26 application. The results of this study indicate that product quality, website quality, and risk perception have a significant effect on purchasing decisions.Keywords: Product Quality, Website Quality, Purchase Decision, BerrybenkaDOI: http://dx.doi.org/10.23960/E3J/v6i2.207-215
Quality of Omnichannel Integration and Perceived Value as Drivers of Customer Satisfaction and Loyalty Study at BNI Bank Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Vedy, Hanifa Syahirah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 7 No 2: Desember 2023
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v7i2.257

Abstract

This study investigates the relationship that exists between omnichannel integration quality, customer value and customer responsiveness, namely satisfaction and loyalty. This research was conducted at Bank BNI. More specifically, this research aims to evaluate whether the positive value created by the omnichannel system as perceived by customers and a higher level of integration quality (integrity quality) can be one of the important drivers of bank customer satisfaction and loyalty. The method used for this study is a quantitative method, which involves parameter estimation, hypothesis testing, establishing confidence intervals, and the relationship between two or more characteristics (variables) for parameters with a known distribution (normal distribution). Next, it was analyzed using validity and reliability and PLS hypothesis testing. The unit of analysis in this research was 148 BNI bank customers. The results of this study include the following: There is a significant relationship between the quality of omnichannel integration and perceived value at Bank BNI, there is a significant relationship between the quality of omnichannel integrity and customer satisfaction at BNI Bank, there is a significant relationship between omnichannel perceived value (perceived value) on customer satisfaction at bank BNI, there is no significant effect between the quality of omnichannel integration on customer loyalty at Bank BNI, there is a significant effect between the omnichannel perceived value on customer loyalty at Bank BNI, there is an influence significant relationship between satisfaction and customer loyalty at Bank BNI.
Business Strategy Analysis Using SWOT And QSPM: A Case Study of Naz Cake and Cookies Bandar Lampung Duta, Trio Arya; Sari, Aida; Ambarwati, Dwi Asri Siti
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Abstract

This research aims to evaluate the business strategy of Naz Cake & Cookies using the SWOT and QSPM methods. To address increasing competition, effective business strategies are necessary for the company to sustain and grow. The SWOT method is employed to identify the internal and external factors affecting the company. After identifying the SWOT factors, the QSPM method is applied to evaluate and select the most appropriate alternative strategies based on the identified factors. The analysis results suggest that the most effective strategy to implement is increasing production volume to maintain customer trust. Additionally, strategies such as offering discounts near closing time are also considered important to support the company's growth. Recommendations include increasing production, optimizing the use of digital marketing, and reorganizing product layout to enhance visual appeal and customer experience. With these strategies, Naz Cake & Cookies is expected to maintain and improve its competitiveness in the market.
Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Abstract

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online.            Keywords: emping melinjo; home industry; social media; tiktok content
Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

Abstract

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans.            Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan
Pengaruh Atribut Kualitas Situs Belanja Sosial dalam Meningkatkan Partisipasi Konsumen, E-WOM Positif, dan Co-Shopping pada Sambal Mewah Bernoeng di Lampung Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Syahirah Vedy, Hanifah
Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 7 No 2: September 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/madani.v7i2.373

Abstract

Social shopping websites are innovative online businesses accelerated by online social networks that allow retailers to reach consumers in new ways. Recent social e-commerce technologies focus on supporting exclusively the social aspect of the online shopping experience. More specifically, the objectives of this study are to identify website quality attributes that enhance consumer participation, positive eWOM, and co-shopping on social shopping websites, and to examine the mediating effect of participation on the relationships between website attributes and positive eWOM and co-shopping. Implications for designing social shopping websites that enhance consumer participation and behavioral outcomes are discussed. The method used for this study is a quantitative method, then analyzed by Smart PLS. The unit of analysis in this study is the consumer of Sambal Mewah Bernoeng. This study is expected to be able to reveal various factors that influence consumer participation, positive eWOM, and co-shopping on social shopping websites. The results of this study prove that there is a significant influence of entertainment and community encouragement on participation, there is no significant influence of visual aesthetics, navigation, user friendliness and privacy on participation and participation has a significant influence on increasing e-wom and co-shopping and the variables of visual aesthetics, navigation, user friendliness, privacy, entertainment, and community encouragement, participation in e-wom is 43%. The influence of the variables of visual aesthetics, navigation, user friendliness, privacy, entertainment, and community encouragement, participation in co shopping is 40.3%. If it passes the participation variable, it is greater, namely 58.1%. Abstrak Situs web belanja sosial merupakan bisnis online yang inovatif dipercepat oleh jejaring sosial online sehingga peritel dapat menjangkau konsumen dengan cara baru. Teknologi e-commerce sosial terbaru berfokus pada dukungan secara eksklusif terhadap aspek sosial dari pengalaman berbelanja online. Lebih khusus lagi, tujuan dari penelitian ini adalah untuk mengidentifikasi kualitas situs web atribut yang meningkatkan partisipasi konsumen, eWOM positif, dan co-shopping di situs web belanja sosial, dan untuk menguji efek mediasi dari partisipasi pada hubungan antara atribut situs web dan eWOM positif dan belanja bersama. Implikasi untuk merancang situs web belanja sosial yang meningkatkan partisipasi konsumen dan hasil perilaku akan dibahas. Metode yang digunakan untuk penelitian ini adalah metode kuantitatif, selanjutnya dianalisis Smart PLS. Unit analisis pada penelitian ini adalah konsumen Sambal Mewah Bernoeng. Penelitian ini diharapkan dapat mengemukakan berbagai faktor yang mempengaruhi partisipasi konsumen, eWOM positif, dan co-shopping di situs web belanja sosial. Hasil penelitian ini membuktikan adanya pengaruh yang signifikan hiburan dan dorongan komunitas terhadap partisipasi, tidak ada pengaruh yang signifikan estetika visual, navigasi, keramahan pengguna dan privasi terhadap partisipasi serta partisipasi memiliki pengaruh yang signifikan terhadap peningkatan e-wom dan co-shopping dan variabel estetika visual, navigasi, keramahan pengguna, privasi, hiburan, dan dorongan komunitas, partisipasi terhadap e-wom adalah 43%. Pengaruh variabel estetika visual, navigasi, keramahan pengguna, privasi, hiburan, dan dorongan komunitas, partisipasi terhadap co shopping sebesar 40,3%. Apabila melewati variabel partisipasi lebih besar yaitu 58,1%. Kata Kunci: Partisipasi Konsumen, E-WOM Positif, Co-Shopping
The Effect of Consumer's Feeled Values on Continuous Purchase Intention and Trust in Streamers as Mediation in E-Commerce Live-Streaming Sari, Aida; Nabila, Nuzul Inas; Marvinita, Risda; Azzahra, Nyimas Latifah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 8 No 2: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v8i2.270

Abstract

This study examines the influence of consumer perceived value on repeat purchase intention in live-streaming e-commerce, considering the mediating role of consumer trust. Based on the stimulus-organism-response (SOR) model, this study examines how stimuli in the form of utilitarian values, such as product quality, hedonic value, social value, and symbolic value offered by streamers in live streaming can trigger a psychological response in the form of consumer trust. This trust is hypothesized to mediate the relationship between these values and repeat purchase intentions. Using a quantitative approach with a sample of 205 respondents active in live streaming e-commerce, the results show that the four values perceived by consumers significantly affect trust in the streamer. Furthermore, this trust is shown to mediate the relationship between these values and repeat purchase intentions. These findings underscore the importance for streamers to focus not only on the functional aspects of the product (utilitarian value) but also on the emotional (hedonic value), social (social value), and symbolic (symbolic value) aspects in building strong relationships with consumers. Thus, streamers can design more effective marketing strategies to encourage consumers to make repeat purchases and increase loyalty to the platform.
The influence of social media marketing on online purchase decisions on Shopee in Bandar Lampung Alviyandi, Muhammad Rizki; Sari, Aida
Asian Journal of Economics and Business Management Vol. 3 No. 3 (2024): Asian Journal of Economics and Business Management (AJEBM)
Publisher : Lighthouse Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53402/ajebm.v3i3.462

Abstract

Shopee, as an e-commerce platform in Indonesia, has experienced significant growth in recent years, primarily through the use of digital marketing strategies. One of the most prominent strategies is Social Media Marketing, where Shopee utilizes social media to promote products to consumers. Consumers are frequently exposed to promotional content, reviews, and testimonials from other users, which can influence their purchase decisions. This study aims to investigate the impact of Social Media Marketing on the online Purchase Decisions of Shopee consumers in Bandar Lampung. The data used in this research is primary data obtained through questionnaires distributed to 150 respondents. Sampling was conducted using Nonprobability Sampling with a Purposive Sampling technique. This study applies multiple linear regression analysis and a partial test (t-test). The findings indicate that Social Media Marketing significantly influences consumers’ Purchase Decisions in a simultaneous manner. Partially, the dimensions of Content Creation, Content Sharing, Connecting, and Community Building each have a significant effect on consumers’ Purchase Decisions in Bandar Lampung.
Co-Authors A.A. Ketut Agung Cahyawan W Alviyandi, Muhammad Rizki Ambarwati, Dwi Asri Siti Andriyani, Lis Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Bernard , Bernard Burni, Annisa Nurjannah Duta, Trio Arya ERLINA, R.R. Erlina, Rr Fathia, Syaharani N Jaya Sironi, Alifya Zahra Keumala Hayati Marvinita, Risda Nazira Nazira Nurul Husna Nuzul Inas Nabila, Nuzul Inas Prilariesa, Dila Raghid D, M Marshall Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Rinaldi Bursan Rini, Desak Putu Ayu Setya Rusdi, Zainnur M. Safitri, Andela Safitri, Dina Salsabila, Tiffani Joty Sri Hasnawati Syahirah Vedy, Hanifah Vedy, Hanifa Syahirah Warni, Zahra Sukma Yuniarti Fihartini Yuningsih Yuningsih