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All Journal Jurnal Ilmu Komunikasi Jurnal Kemitraan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Sintar Nababan
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health

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General Election Commission Public Communication Strategy in Increasing General Election Participation in Blitar Tiara Lora Amida; Sintar Nababan; Widhihatmini; Ardian Setio Utomo
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2364

Abstract

The Blitar City General Election Commission (KPU) in the 2019 election succeeded in achieving the target number of public participations of 84% compared to 78% in the 2014 election. The KPU's success in increasing public participation in the 2019 election certainly had a good communication strategy. This research aims to determine the KPU's public communication strategy in increasing participation in the 2019 election in Blitar City. This research uses a qualitative approach with data collection techniques in the form of interviews, observation, and documentation. This research uses Lasswell's communication strategy theory, namely selecting and determining communicators, determining target audiences, using techniques for composing messages and choosing media or communication channels. The research results show that the KPU's strategy in determining communicators involves all KPU members and staff, coordinates with relevant stakeholders, and forms ad hoc bodies and Democracy Volunteers. The KPU's strategy in preparing messages is to use language adapted to the target audience, namely local and contemporary languages. The KPU's strategy in choosing media or communication channels uses online, offline, and communication channels. This strategy has succeeded in increasing community participation in accepting political stimuli, individual social characteristics, political systems, political parties, and regional differences so that socialization can be accepted and understood effectively.
Optimalisasi Teknologi Komunikasi Digital untuk Pengembangan Pariwisata Telomoyo, Desa Pandean, Kecamatan Ngablak, Kabupaten Magelang Nopriadi Nopriadi; Sintar Nababan
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 1 No. 4 (2024): Oktober: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v1i4.775

Abstract

Indonesia is famous for tourism. Many tourist attractions in Indonesia are famous to foreign countries. Tourism is one of the fields that has great potential, especially to support the improvement of people's welfare. Magelang is one of the local and foreign tourist destinations. By the Indonesian government, Magelang is designated as one of the five super priority tourism areas in Indonesia. One of the most visited tourist attraction in Magelang is Telomoyo. Telomoyo is located in Pandean village, Ngablak sub-district, Magelang district, Central Java. Telomoyo itself is one of the destinations that offers natural beauty from a height. In addition, Telomoyo also features a variety of interesting tourist attractions. From the top of Telomoyo, visitors can see beautiful scenery, including Mount Merbabu, Mount Ungaran, and Lake Rawa Pening in the distance. However, the lack of utilisation of digital technology by tourism operators is a challenge in promoting the destination more widely. Therefore, this community service programme aims to improve communication skills and understanding of digital technology for Telomoyo tourism operators, in order to increase competitiveness and professionalism in the tourism industry. This PKM activity is expected to improve the skills of Telomoyo business actors in utilising and optimising digital communication technology both for management and for tourism promotion so that it has an impact on improving community welfare.
Pemberdayaan Usaha Lokal Melalui Pemasaran Digital untuk Meningkatkan Daya Saing Produk Unggulan Desa Kaligentong Arum Marwati; Sintar Nababan; Nopriadi Nopriadi; Dhety Chusumastuti; Sigit Purnomo
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2480

Abstract

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.
Co-Authors Ardian Setio Utomo Arum Marwati Dhety Chusumastuti Nopriadi Nopriadi Sigit Purnomo Tiara Lora Amida Widhihatmini