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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Kemitraan Masyarakat Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Dhety Chusumastuti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Strategi Hotel Lombok Astoria Dalam Mempertahankan Citra di Masa Pandemi Covid-19 Dhety Chusumastuti; Elizabeth Avelia Poereta
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v1i3.1623

Abstract

The hospitality industry in Indonesia, especially Lombok Island, continues to grow. This is due to the large number of both local and foreign tourists visiting Lombok Island. The demand for temporary housing or hotels has also increased, accompanied by the addition of tourists. However, the COVID-19 pandemic has made tourist numbers unstable or fluctuating. Hotels need a strategy to survive in this situation. One strategy to maintain the number of occupancy of a hotel is to maintain a good image. Image has an important role in hotel operations so it needs to be maintained and developed. One of the well-known hotels on Lombok Island is the Lombok Astoria Hotel with four stars. Lombok Astoria Hotel has a motto When Hospitality Blends With Business and Leisure, this motto is a hotel guide to achieving and maintaining the desired image. Thus, the purpose of this research is to find out and analyze the strategies implemented by Hotel Lombok Astoria in maintaining its image. This study uses qualitative research methods and data collection techniques by means of interviews, observation, and documentation. The results of this study indicate that Hotel Lombok Astoria has an effective strategy in maintaining its image.
Strategi Media Relations Humas Pemerintah Kabupaten Sleman dalam Meningkatkan Citra Instansi Bambang Sujarwadi; Dhety Chusumastuti; Aliyya Tsabita Hernindita
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 4 (2025): November : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i4.687

Abstract

This research discusses the media relations strategy of Sleman Regency Government Public Relations in improving the image of government. The Sleman Regency Government Public Relations has carried out a media relations strategy in maintaining information that is open the public, but there are still challenges in the form of newa with negative tones and delay in public relations in responding to developing issues, this has an impact on reducing the government image. This research aims to find out how the media relations strategy implemented by the Sleman Regency Government Public Relations in improving the image of the government. This research uses descriptive qualitative research methods with data collection techniques conducted throught observation, interviews, and documentation. The theoretical approach used in this research is based on the theory of media relations strategy proposed by Yosal Iriantara, namely managing relationships, developing relationship strategies, and developing networks. The result obtained show that Sleman Regency Government Public Relation has implemented Yosal Iriantara’s media relations strategy theory, by implementing three strategic processes. The fist point is managing relationship by crrying out supporting activities for media relations press conference, press tour, and press gathering, the second point is developing a relationship strategy by maintaining interpersonal communication with the media and using various media as needed in delivering information, the third process is developing networks by maintaining relationship and collaborating with professional journalist organizations. This research show that maintaining communication relationship with media partner sis very important to maintain and improve public perceptions of government.
Pemberdayaan Usaha Lokal Melalui Pemasaran Digital untuk Meningkatkan Daya Saing Produk Unggulan Desa Kaligentong Arum Marwati; Sintar Nababan; Nopriadi Nopriadi; Dhety Chusumastuti; Sigit Purnomo
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2480

Abstract

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.
Co-Authors Aliyya Tsabita Hernindita Arum Marwati Bambang Sujarwadi Elizabeth Avelia Poereta Nopriadi Nopriadi Sigit Purnomo Sintar Nababan