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All Journal JURNAL KARYA ILMIAH MULTIDISIPLIN CandraRupa: Journal of Art, Design, and Media Jurnal Komunikasi dan Kajian Media
Widhihatmini
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Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Other

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Middle Eastern Culture Representation In Prince Ali’s Music Video In The Film Aladdin Utomo, Ardian; Widhihatmini; Utari, Tituk; Asgawanti , Eka Desy; Oktaviani, Dhian
Jurnal Karya Ilmiah Multidisiplin (JURKIM) Vol. 5 No. 1 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jurkim.v5i1.25065

Abstract

Music video clips are one of the communication media that can influence their audience. In addition, music video clips are also an alternative entertainment for listeners and viewers. The Walt Disney Company is a film producer that has produced many musical films and has many fans worldwide. In this study, we will analyze the music video clip of the song titled Prince Ali from the film Aladdin, where this film is one of Disney's production films that was remade from the previous version; in addition, this video clip shows a potent blend of western and middle eastern culture using. This research approach uses Roland Barthes' semiotics to see the Middle Eastern culture represented in this music video clip. As is known, many people still believe that the Middle East is identical to deserts and high temperatures, but the illustrations depicted in this video clip are not as perceived. This study uses a constructivist paradigm with a qualitative descriptive interpretative approach, where researchers interpret data to obtain deep and broad meaning and significance to the research results. In the denotative and connotative meanings, the depiction of the Middle East in the music video clip of Prince Ali in the film Aladdin shows the crowd in the Middle of the market passed by Prince Ali's entourage who came with luxury and splendor to propose to Princess Jasmine. The myth that can be analyzed in this study is that in the Middle East, not all women wear the veil and dress all in black, and luxury and wealth cannot always conquer a woman's heart, but honesty and simplicity. The results of the study show how the representation of Middle Eastern culture in the video clip in the film Aladdin through denotative, connotative, and myth analysis reveals a deeper dimension of stereotypes, social views, and more universal values, which ultimately show that women in the Middle East are not only defined by their appearance and that honesty and simplicity have the power to change human views and relationships
Discourse of the Symbols Meaning in Exo's 'Mama' Music Video Clips Utomo, Ardian; Widhihatmini; Warhamni, Dewi; Widianti, Ikke
CandraRupa : Journal of Art, Design, and Media Vol. 2 No. 1 (2023): Vol.2 No.1, March (2023)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v2i1.333

Abstract

Video klip kelompok musik Exo berjudul ‘Mama’ memberikan beragam persepsi di kalangan masyarakat terutama pecinta musik pop Korea mengenai simbol-simbol yang ada di dalamnya. Simbol adalah bagian dari komunikasi yang menuntut masyarakat menggunakan persepsi untuk dapat memahami makna yang terkandung di dalamnya. Metode yang digunakan penelitian ini adalah kualitatif deskriptif. Hasil penelitian menunjukkan informan memberikan persepsi bahwa simbol yang ada dalam video musik Exo berjudul ‘Mama’ hanyalah sebuah seni dan sebagai pendukung sebuah cerita dalam video klip musik tersebut. Selain itu persepsi yang dimunculkan bahwa simbol yang ada dalam video klip musik Exo tersebut memiliki keterkaitan dengan suatu kepercayaan tertentu dalam hal ini menyerupai lambang dan simbol Illuminati. Kesimpulan penelitian ini menunjukkan bahwa perbedaan persepsi tidak terjadi begitu saja, tidak hanya karena reseptor indra terhadap suatu objek yang ada tetapi hal ini juga dipengaruhi oleh beberapa faktor, diantaranya faktor internal dan eksternal. Penelitian ini mencoba mengungkapkan penggunaan simbol-simbol yang identik dengan Illuminati dimana tidak banyak penelitian sejenis yang mengkaji hal tersebut. Disarankan bagi penelitian selanjutnya bisa mencermati penggunaan simbol dalam tayangan video klip music dan berupaya mengungkapkan makna yang ada didalamnya sehingga dapat membantu masyarakat memberikan pemaknaan yang tepat.
Marketing Communication Strategy Via Instagram In Increasing Brand Awareness Dailysocial.id Ardian Utomo; Shavira Diah Putri; Bambang Sujarwadi; Widhihatmini; Arum Marwati
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Technological developments in the digital era mean that media must be able to keep up with the times by switching to social media platforms. Companies must use appropriate marketing communication strategies to survive and compete with their competitors. This research aims to determine marketing communication strategies via Instagram to increase DailySocial.id brand awareness. It used qualitative research methods with a Marketing Communication Mix theory approach, including advertising, personal selling, interactive marketing, public relations and publicity, direct marketing, events and experience, and sales promotion. The data collection techniques used were observation, interviews, and documentation. The research results show that the marketing communication strategy carried out by implementing a marketing communication mix via Instagram can increase DailySocial.id brand awareness because users can find information through uploaded content, get education about what the company offers, and interact with the Instagram account profile @dailysocial.id becomes a medium for interaction between users and companies, public relations, and publicity, namely carrying out two-way communication and sales promotion by bringing in new audiences and more participants getting involved, making more people aware of the brand. This is also proven by the results of brand impressions and social media engagement, which have also increased.
Co-Authors Ardian Utomo Arum Marwati Asgawanti, Eka Desy Bambang Sujarwadi Oktaviani, Dhian Shavira Diah Putri Tituk Utari Utomo, Ardian Warhamni, Dewi Widianti, Ikke