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All Journal Jurnal Nusantara Berbakti Jurnal Ilmiah Manajemen Informasi dan Komunikasi Jurnal Kemitraan Masyarakat Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Komunikasi dan Kajian Media
Arum Marwati
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Pemberdayaan Usaha Lokal Melalui Pemasaran Digital untuk Meningkatkan Daya Saing Produk Unggulan Desa Kaligentong Arum Marwati; Sintar Nababan; Nopriadi Nopriadi; Dhety Chusumastuti; Sigit Purnomo
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2480

Abstract

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.
Pengaruh Konten Instagram @kotabalige terhadap Pemenuhan Kebutuhan Informasi Pengguna Stevani Elga Tampubolon; Diana Khuntari; Arum Marwati
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 3 No. 2 (2026): Juni: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v3i2.1031

Abstract

The rapid development of social media has made Instagram one of the primary platforms for information dissemination and digital communication. In the tourism sector, the public's demand for fast and easily accessible local information continues to increase, particularly regarding Balige City. The absence of an official government account as a central source of regional information has encouraged people to rely on social media, including the Instagram account @kotabalige, which actively provides content related to tourism, culture, culinary attractions, local businesses, and community activities. This study aims to analyze the influence of @kotabalige's Instagram content on users' information fulfillment. A quantitative approach with a survey method was employed involving 100 respondents selected through random sampling. Data were collected using a Likert-scale questionnaire and analyzed through simple linear regression using IBM SPSS Statistics 30. The results indicate that Instagram content has a positive and significant effect on users' information fulfillment, with a coefficient of determination value of 0.611. This means that 61.1% of information fulfillment is influenced by the quality of Instagram content. The findings demonstrate that relevant, visually appealing, and consistently updated content effectively supports users in obtaining local information while strengthening local digital communication.
Pengembangan Konten Digital untuk Promosi Produk Lokal Desa Manggis Nopriadi Nopriadi; Sintar Nababan; Marwan Marwan; Bambang Sujarwadi; Arum Marwati; Dhety Chusumastuti; Widhihatmini Widhihatmini
Jurnal Nusantara Berbakti Vol. 4 No. 2 (2026): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i2.710

Abstract

Manggis Village, Mojosongo District, Boyolali Regency has considerable potential in local products, particularly in agriculture and processed food sectors. However, limited digital literacy among community members has caused marketing practices to remain conventional, with limited market reach and low promotional effectiveness. This community service program aims to improve community skills in creating, managing, and distributing digital content to support the promotion of local products. The methods used include training, hands-on practice, and mentoring in producing photo and video content, writing promotional captions, and managing social media platforms. The activity was conducted over two days and involved local SMEs, youth organizations, and village officials. The results indicate an improvement in participants’ ability to produce attractive digital content and manage social media accounts more systematically. In addition, a village digital media team was formed, and a two-week content plan was developed to ensure continuity. This program positively contributes to strengthening community capacity in utilizing digital media for broader, sustainable local product promotion while supporting economic competitiveness among rural communities in the future.
Marketing Communication Strategy Via Instagram In Increasing Brand Awareness Dailysocial.id Ardian Utomo; Shavira Diah Putri; Bambang Sujarwadi; Widhihatmini; Arum Marwati
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

Technological developments in the digital era mean that media must be able to keep up with the times by switching to social media platforms. Companies must use appropriate marketing communication strategies to survive and compete with their competitors. This research aims to determine marketing communication strategies via Instagram to increase DailySocial.id brand awareness. It used qualitative research methods with a Marketing Communication Mix theory approach, including advertising, personal selling, interactive marketing, public relations and publicity, direct marketing, events and experience, and sales promotion. The data collection techniques used were observation, interviews, and documentation. The research results show that the marketing communication strategy carried out by implementing a marketing communication mix via Instagram can increase DailySocial.id brand awareness because users can find information through uploaded content, get education about what the company offers, and interact with the Instagram account profile @dailysocial.id becomes a medium for interaction between users and companies, public relations, and publicity, namely carrying out two-way communication and sales promotion by bringing in new audiences and more participants getting involved, making more people aware of the brand. This is also proven by the results of brand impressions and social media engagement, which have also increased.
Halaman Redaksi JIMIK Juni 2026 Arum Marwati
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v10i1.688

Abstract

Co-Authors Ardian Utomo Bambang Sujarwadi Dhety Chusumastuti Khuntari, Diana Marwan Marwan Nopriadi Nopriadi Shavira Diah Putri Sigit Purnomo Sintar Nababan Stevani Elga Tampubolon Widhihatmini Widhihatmini Widhihatmini