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Pengaruh Beban Promosi terhadap Laba Operasional Bank Syariah Indonesia Sukron, Jaenudin; Nani
TSARWAH Vol. 9 No. 1 (2024): June
Publisher : PROGRAM STUDI EKONOMI ISLAM PROGRAM PASCASARJANA IAIN SULTAN MAULANA HASANUDDIN BANTEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tsarwah.v9i1.11067

Abstract

Globalization has driven the spread of Islamic marketing internationally, with product standardization and global certification allowing companies to expand their reach. This creates innovative opportunities to meet a variety of consumer needs. Governments also play a significant role, with regulations supporting the development of the Islamic industry and monitoring business practices in accordance with Islamic principles. This phenomenon instills consumer confidence that the products they purchase meet strict Islamic ethical standards. In this context, Indonesia with the largest Muslim population has strived to become a global halal industry hub. Increasing consumer awareness of the halalness of products continues to grow, prompting countries to develop infrastructure and regulations, including strict halal certification. This study explores the impact of promotional costs on the operating profit of Bank Syariah Indonesia (BSI), highlighting the importance of a maximizing marketing strategy in a competitive environment. The findings indicate that promotional costs significantly affect operating profit, requiring BSI to optimize resource allocation in its marketing strategy. This study provides valuable insights for marketing management in the Islamic banking sector, as well as implications for the development of practice and theory in this area.
The influence of reference coal price and inflation on the share price of sharia coal companies (Case Study of PT. Adaro Energy Indonesia Tbk) Sukron, Jaenudin; Wazin, Wazin; Peristiwo, Hadi
Indonesia Auditing Research Journal Vol. 13 No. 2 (2024): June: Auditing, Finance, IT Plan, IT Governance, Risk
Publisher : Institute of Accounting Research and Novation (IARN)

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Abstract

In the context of the coal industry, fluctuations in benchmark coal prices and inflation rates are important factors that correlate with the financial performance of coal sector companies and their stock values in the capital market. This research aims to investigate the correlation between benchmark coal prices and inflation with the Sharia stock price of PT Adaro Energy Indonesia Tbk (ADRO), using historical data from 2020 to 2023. Utilizing multiple linear regression analysis, this study shows that collectively, benchmark coal prices and inflation have a significant influence on ADRO's stock price. Individually, benchmark coal prices have an influence on ADRO's stock price, whereas inflation does not have an impact on ADRO's stock price.