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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika eCo-Fin Jurnal Ekonomi, Manajemen, Akuntansi
Syahyono, Syahyono
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi

 1 
the Influence of Resource Based View and Motivation on the Performance of Grilled Chicken UMKM Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Syahyono, Syahyono; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8611

Abstract

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.
Model Hubungan Antara Market Orientation dan Promotion Terhadap Business Performance UMKM Seblak di Bekasi Rizki, Irma Elvira; Balkis, Andira Putri; Syahyono, Syahyono; Safitri, Annisa; Saputra, Febrian Aidil
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8678

Abstract

Penelitian ini mengeksplorasi hubungan antara orientasi pasar, promosi, dan kinerja bisnis pada UMKM seblak di Bekasi. Dengan menggunakan metode kuantitatif dan desain kausal, data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Sampel penelitian ini terdiri dari 100 responden yang berasal dari sektor UMKM seblak di Bekasi. Teknik pengambilan sampel yang digunakan adalah sampling non-probabilitas, dengan pendekatan purposive untuk memastikan jumlah sampel yang akan dianalisis. Hasil analisis menunjukkan bahwa orientasi pasar memiliki hubungan positif yang signifikan dengan promosi, namun dampaknya terhadap kinerja bisnis adalah minimal dan tidak signifikan. Selain itu, promosi juga menunjukkan dampak negatif dan tidak signifikan terhadap kinerja bisnis, yang mungkin disebabkan oleh eksekusi yang tidak efektif. Penelitian ini merekomendasikan UMKM untuk mengoptimalkan strategi promosi, fokus pada inovasi produk, dan meningkatkan efisiensi operasional.
The Influence of Resource Based View and Motivation on The Performance of Grilled Chicken UMKM Syahyono, Syahyono; Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8680

Abstract

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.
Co-Authors Apif CH, Faisal Arifin, Nasjwa Putri Syachrah Astuti, Siska Diah Atika, Putri Amelia Balkis, Andira Putri Difa Ardiyanti Dirgantara, Haikal Restu Dwi Anggraini, Elfira Fajarwati, Kharisma Fakhirah, Nidya Febrianti, Ika Ajeng Febriyanti, Elfiana Fikri, M. Al Firdaus, Akhtareza Fitri Anggraeni, Anggita Haniammaria, Erina Hardian, M. Rizqy Pratama Hermawan, Reza Jafar Sodik Khumairoh, Hasna Mayvea, Nadya Artha Joecha Nazir Ahmad, Maulvi Oktavia, Ayu Pearl, Sonia Purwitasari, Diah Ayu Putra, Aga Victoria Rahmawati, Inestia Ramadhani, Dhaffa Ramadina, Risma Ayu Ramos, Raihan Risma Risma, Risma Rizki, Irma Elvira Robiatul Adawiyah Rohanah, Rohanah Rosidin, Kiswah Qeyla Safitri, Annisa Saputra, Dwi Rezza Saputra, Febrian Aidil Shalihin, Fikri Radiatus Siti Nurhalimah Siwi, Dwi Arum Ingraka Tantri, Anisa Setia Uswatun Hasanah Wati, Az Zahra Putri Setyo Yudha, Krishna Zahra, Salsabilla Putri Lunita Assyiffa