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Thriving at work and perceived overqualification as predictors of employee career outcomes Amira, Ghina; Febrianti, Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 12 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The purpose of this study is to understand the influence of thriving at work and perceived overqualification on employee career outcomes, which is seen from career satisfaction and turnover intention. This study is carried out on service company employees in Bandung, West Java. The sampling technique in this study is carried out by simple random sampling, with the final number of samples of 110 respondents. The data collection is done by distributing questionnaire using online platforms to the respondents. The questionnaire items used is measured using 5-point Likert scale. The data is then processed using multiple linear regression analysis with SPSS 23 software. The results of this study indicate that thriving at work positively influences employee career satisfaction, and negatively influences turnover intention. On the other hand, perceived overqualification negatively influences career satisfaction and positively influences turnover intention.

Antecedents and Outcomes of Psychological Capital: The Role of Authenctic Leadership and Affective Commitment Herlambang, Marshanda Clarisa; Febrianti, Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 2 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i2.2545

This study aims to investigate the relationship between authentic leadership, psychological capital, and affective commitment to teaching staff at three universities located in Bandung, West Java. This research was conducted with quantitative methods, with the determination of the sample using purposive sampling technique. The number of samples in this study were 135 respondents. The data in this study were collected by distributing questionnaires through Google Forms to respondents, as measured by a Likert scale. The results of this study indicate several findings. First, authentic leadership has been shown to have a positive effect on psychological capital and affective commitment. Then, psychological capital is also proven to be able to influence the affective commitment of teaching staff in Bandung City, West Java. This study emphasizes the importance of leadership style in influencing individuals to bring out their positive attitudes at work, which is characterized by psychological capital and affective commitment.

The influence of subjective norms and self-efficacy on entrepreneurial intentions: A study on students Prasepta, Rayhan Guna; Febrianti, Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2576

This study aims to determine the effect of subjective norms and self-efficacy on entrepreneurial intentions. The subjects of this study were private students in the city of Bandung majoring in the faculty of economics and business who joined the HIPMI organization (Association of Young Indonesian Entrepreneurs). The sample in this study was the entire population of 100 students who had met the requirements. Data was collected by means of interviews and direct questionnaires to respondents, and path analysis was used in this study to analyze the data statistically. The subjective norm and efficacy factors support the entrepreneurial intention. The majority of students also have the intention to become entrepreneurs. This intention is because students have received entrepreneurship courses and environmental influences on the higher education HIPMI organization.

Employee performance determinant analysis PT. Kahatex : The role of culture and organization leadership Nabila, Athalla Talitha; Febrianti, Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2847

Employee performance is one aspect that the company pays full attention to, because of its impact on the sustainability of the company itself. This study aims to see the influence of organizational culture and leadership style in the organization on the performance of employees of PT. Kahatex is located in Bandung Regency, West Java. This study uses a quantitative approach, with a sample of 70 employees. Researchers distributed questionnaires to employees to obtain primary data, and the data obtained were then processed using multiple regression analysis. This study indicate that organizational culture and leadership style variables have a significant positive effect on employee performance. The findings of this study can be a recommendation for leaders or managers to improve the performance of their employees. Companies need to pay attention to the culture that exists in the organization, as well as choose the appropriate leadership style, so that employee performance can increase.

The effect of job stress and work-family conflict on Nurses Turnover Intention Ayudhia, Maharani; Febrianti, Adjeng Mariana
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 6 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i6.2848

Turnover the intention of hospital employees, especially nurses, is currently a challenge that is of concern. This study uses a quantitative approach to determine the factors that influence the high turnover intention of nurses. Specifically, the researcher considers the role of job stress and work-family conflict as antecedents of turnover intention. Data were taken through a survey by distributing questionnaires to respondents, with a total sample of 90 nurses. Each item in the questionnaire was measured using a Likert scale with five points. The data obtained were processed using multiple regression analysis with software. The results of this study confirmed the hypothesis proposed by the researcher, that job stress and work-family conflict felt by nurses could increase their intention or desire to leave their job at the hospital. The findings of this study can be used as a consideration and reference for managers, leaders, and supervisors in hospitals to pay attention to the conditions of stress and work-family conflict that are being experienced by employees.

Kolaborasi Dan Digital marketing Untuk Keberlanjutan Usaha UMKM Kota Bandung Dora, Yenny Maya; Febrianti, Adjeng Mariana; Zulganef, Zulganef; Suganda, Uce Karna
Jurnal Abdimas Kartika Wijayakusuma Vol 5 No 2 (2024): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v5i2.437

Kolaborasi merupakan proses bekerjasama para pihak untuk menghasilkan ide, gagasan dan atau pemecahan masalah guna mencapai visi bersama. Menjadi suatu keniscayaan bahwa di era sekarang ini, kolaborasi/kerjasama bisnis telah menjadi perhatian banyak pihak, karena kolaborasi merupakan salah satu aspek dari pertumbuhan iklim usaha, termasuk didalamnya bagi para pelaku UMKM untuk meningkatkan pendapatan, kapabilitas usaha serta daya saing. Seperti diketahui, bahwa dengan segala keterbatasan yang ada pada pelaku UMKM, namun disisi lain juga memiliki keunggulan. Pelaku UMKM di Indonesia juga memiliki peluang untuk menampilkan keunggulan UMKM. Peluang tersebut adalah dengan penerapan digital marketing, serta membangun kerjasama dengan para pihak. Para pihak tersebut diantaranya adalah unsur pemerintahan/kelembagaan yang diwakili oleh Kementerian Koperasi, Kementerian Perdagangan, Kementerian Pariwisata, Kementerian Pendidikan, Kementerian Komunikasi dan Informasi dan lain-lain. Kegiatan Pengabdian kepada Masyarakat ini dilakukan dengan tujuan untuk memberikan edukasi mengenai kolaborasi dan cara berkolaborasi serta digital marketing untuk keberlanjutan usaha para UMKM binaan Kadin Kota Bandung. Kegiatan pengabdian kepada masyarakat ini berupa pelatihan tentang kolaborasi dan digital marketing. Hasil yang didapat dari kegiatan ini para UMKM binaan Kadin Kota Bandung mengerti cara menjalin kerjasama dengan beberapa pihak dimulai dari sesama pelaku UMKM, serta semakin mengerti dan mampu menggunakan digital marketing untuk keberlanjutan usahanya.

Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement Febrianti, Adjeng Mariana; Hermina, Nurul; Suratman, Maman
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art9

In recent years, sales in online platforms have received huge attention from generation Z in Indonesia, along with live streaming business model which has undergone rapid development in recent years. Although the way live streaming with consumers has been known as the key to influence consumer behavior, only a few research has studied the style of streaming communication in affecting purchase intentions. Based on the social influence theory, this study attempts to examine the influence of interaction orientation, parasocial relation, and digital influencer credibility on purchase intention. In addition, the present study also investigates the role of product involvement advertised by streamers as moderator. The quantitative approach with the survey is used through samples of 200 respondents selected by purposive sampling. The data is collected online through disseminating questionnaires using Google Form, which is then analyzed using SEM-PLS technique. The findings indicate that interaction orientation positively influences purchase intention and parasocial relation, while parasocial relation positively influences digital influencer credibility, and digital influencer credibility positively influences purchase intention. In addition, product involvement has a moderating role that can strengthen the influence of interaction orientation and purchase intention. This study provides implications for how an interaction can be delivered online and how the involvement of a credible influencer can affect purchase intention.

A Cooperative Empowerment Model for Micro, Small and Medium Enterprises (MSMEs) Suratman, Maman; Febrianti, Adjeng Mariana; Hermina, Nurul
Jurnal Riset Ilmu Ekonomi Vol. 4 No. 2 (2024): Jurnal Riset Ilmu Ekonomi (JRIE) Edisi Agustus 2024
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrie.v4i2.105

This research is motivated by the idea that micro, small, and medium cooperative enterprises (MSME cooperatives) have a strategic role to play in the national economic system that seeks to create an advanced, fair, and prosperous society based on Pancasila—Indonesia’s foundational philosophical principles—as well as the nation’s 1945 constitution. It is apparent that, in reality, this empowerment has not been effective so a model needs to be established. This research used an explanatory survey method using descriptive and verification analysis techniques. The population of the survey comprised tofu and tempeh producers (MSMEs) located in the Kopti production center in the city of Bandung in West Java. Then, 32 of these MSMEs were selected based on stratified random sampling. Data collection was carried out using observations, interviews, and questionnaires. The hypotheses were tested using path analysis. The research results show that economic satisfaction, cooperative benefits, contributive benefits, and personal entrepreneurial quality are proven to have a significant effect on cooperative motivation. Meanwhile, the knowledge variable has no significant effect on cooperative motivation. The cooperative benefits have a significant effect on participation motivation, while the knowledge, contributive motivation, and personal entrepreneurial quality variables do not have a significant effect on participation motivation. Furthermore, economic satisfaction, cooperative motivation, and participation motivation do not have a significant effect on participation level. Finally, personal entrepreneurial quality and participation level do not have a significant effect on empowerment. Keywords: Model, empowerment, cooperatives, and micro, small, and medium enterprises

Pelatihan pembuatan konten iklan di media sosial pada UMKM binaan Kadin Kota Bandung Dora, Yenny maya; zulganef, Zulganef; Febrianti, Adjeng Mariana; Suganda, Uce Karna
KACANEGARA Jurnal Pengabdian pada Masyarakat Vol 8, No 1 (2025): Februari
Publisher : Institut Teknologi Dirgantara Adisutjipto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28989/kacanegara.v8i1.2580

Platform media sosial memiliki miliaran pengguna aktif di seluruh dunia, sehingga memungkinkan bisnis untuk menjangkau orang-orang di seluruh dunia dengan pesan mereka. Jangkauan global ini membuat iklan media sosial menjadi pilihan yang menarik bagi bisnis yang ingin memperluas basis pelanggan mereka. Tetapi ada beberapa tantangan dalam menciptakan kampanye pemasaran dan periklanan media sosial yang efektif khususnya di TikTok. Oleh karena itu tujuan kegiatan PkM ini dilaksanakan untuk membantu para UMKM Binaan Kadin Kota Bandung untuk mengerti dan dapat menggunakan TikTok sebagai media untuk kampanye dan promosi usahanya. Adapun peserta kegiatan ini adalah 30 UMKM Binaan KADIN Kota Bandung. Metode pelaksanaan kegiatan PkM yaitu, Ceramah untuk menyampaikan materi dan praktek cara menggunakan TikTok dan membuat konten di TikTok. Hasil kegiatan ini peserta bisa membuat akun TikTok, bisa menggunakan fitur-fitur yang ada di TikTok, membuat konten dan mengupload konten di TikTok. Dari kegiatan ini peserta memahami kegunaan dan manfaat serta cara menggunakan TikTok. Peserta juga semakin paham cara membuat konten yang menarik dan dapat meningkatkan penjualan produknya. Pelatihan dan praktek penggunaan TikTok sangat bermanfaat kemajuan usaha semua peserta pelatihan.

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