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All Journal Jurnal Siasat Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of ICSAR Syntax Literate: Jurnal Ilmiah Indonesia Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis Ekonomi dan Bisnis Jurnal Manajerial JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen MANNERS Management and Entrepreneurship Journal Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat JIIP (Jurnal Ilmiah Ilmu Pendidikan) TECHNO-SOCIO EKONOMIKA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies Jurnal Abdimas Bina Bangsa Kontigensi: Jurnal Ilmiah Manajemen Asian Management and Business Review Jurnal Ilmu Manajemen Advantage Jurnal Inovasi Masyarakat Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Multifinance IJSS
Nurul Hermina
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

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Penguatan SDM UMKM Binaan Kadin Kota Bandung Berkarakter Technopreneurship Yang Berdaya Saing Di Pasar Global Melalui Digital Marketing Nina Nurani; Dadang Dally; Mohd. Haizam; Yusup Yusup; Nurul Hermina; Maman Suratman; Erwin Firdaus
Jurnal Inovasi Masyarakat Vol. 1 No. 3 (2021): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.259 KB) | DOI: 10.33197/jim.vol1.iss3.2021.851

Abstract

Kota Bandung memiliki berbagai jenis sektor dari Usaha Mikro Kecil dan Menengah (UMKM) yang bergerak di bidang fashion, kuliner, wisata, handicraft, jasa dan perdagangan. UMKM tersebut memiliki kontribusi nyata dalam pertumbuhan ekonomi kota Bandung, sehingga diperlukan upaya mempertahankan keberlangsungan hidup UMKM melalui penguatan Sumber Daya Manusia (SDM) baik hard maupun soft competency agar dapat mengoptimalkan peluang bisnis dengan menggunakan teknologi digital sehingga akan mengantarkan terwujudnya technoprenuership, yang merupakan suatu keharusan dalam upaya berdaya saing global. Untuk mengembangkan kompetensi SDM UMKM Kota Bandung tersebut dibutuhkan semangat dan mental yang kuat serta didukung oleh keterampilan dan keahlian yang memadai sehingga mampu meningkatkan inovasi dan kreativitas, agar dapat menjadi pemenang di tengah persaingan usaha di era pasar global, terutama dalam mengatasi masa pandemi covid-19. Namun demikian hingga saat ini sebagian pelaku UMKM di kota Bandung masih ada yang belum memiliki karakter semangat dan mental technopreneurship yang handal untuk dapat adaptip terhadap perkembangan teknologi digital dalam berbisnis. Berdasarkan permasalahan tersebut dilakukan kegiatan Pengabdian Masyarakat sebagai salah satu solusi. Kegiatan ini dilakukan dalam bentuk penyuluhan peningkatan competency SDM melalui bisnis digital dan digital marketing. Kegiatan penyuluhan tersebut merupakan kerjasama Program Magister Manajemen Universitas Widyatama dengan Kadin Kota Bandung telah dilaksanakan pada tanggal 23 Desember 2021. Dari hasil evaluasi, sebagian besar menyatakan kegiatan telah berlangsung dengan baik. Pelaksanaan kegiatan ini diharapkan kontribusi dosen Program Magister Manajemen Pascasarjana Universitas Widyatama beserta Kadin Kota Bandung dapat mendukung program Dinas Perdagangan dan Indutsri Kota Bandung dalam upaya meningkatkan kompetensi dan kualitas SDM UMKM Bandung agar tetap dapat bertahan dalam menghadapi daya saing di pasar global dengan memiliki karakter mental dan semangat technoreneurship yang handal.
Pengaruh search engine optimization, dan media sosial terhadap minat beli melalui e- service quality di e-commerce pada masa pandemic covid-19 Alwi Alwi; Hendra Widyan Rahmatsyah; Nurul Hermina
FORUM EKONOMI Vol 24, No 2 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v24i2.10817

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Search Engine Optimization ,Dan  Media Sosial Terhadap Minat Beli Melalui E- Service Quality Di  E-Commerce.Untuk memenuhi tujuan penelitian ini dilakukan pengumpulan data. Sampel penelitian ini adalah 100 orang di kota Bandung dengan menggunakan metode  web survey,data dianalisis dengan menggunakan pemodelan structural equation modeling. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada Search Engine Optimization terhadap minat beli untuk di JD.ID. Media sosial juga berpengaruh signifikan terhadap minat beli. , E- Service Quality juga berpengaruh signifikan terhadap minat beli, E-service Quality memberikan pengaruh paling dominan terhadap  minat beli masyarakat pada E-commerce JD.ID di kota Bandung.
Non-Physical Work Environment And Leadership on Employee Performance of PT. Suka Silih Asih Tours & Travel La Ode Habibi Ade Jama; Nurul Hermina
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.241

Abstract

This study aims to determine how the influence of non-physical work environment and leadership on employee performance at PT. Suka Silih Asih Tours & Travel. The research method used in this research is descriptive and verification method. The population in this study were employees at PT. Like Silih Asih Tours & Travel. The sampling technique used in this study is a saturated sample, with the number of samples equal to the total population of 40 employees. While the analytical method used in this study is Pearson correlation analysis, multiple linear regression, and the coefficient of determination at a significant level of 5%. The results showed that the non-physical work environment and leadership partially or simultaneously influence the performance of PT. Like Silih Asih Tours & Travel.
Effect of Work Discipline on Employee Performance Mediated Job Satisfaction at RSIA Melinda Ari Aprian Ferdiansyah; Nurul Hermina
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.256

Abstract

This study aims to determine how the effect of work discipline on the performance of RSIA Melinda employees mediated by job satisfaction. The research method used in this research is descriptive and verification method. The population in this study were employees of RSIA Melinda. The sampling method in this study uses "total sampling", which uses all members of the population, namely 63 employees. While inferential statistics are used in this study with the method of path analysis. The results showed that discipline had a positive and significant effect on job satisfaction; Work discipline has no significant effect on employee performance; Job satisfaction has a positive and significant effect on employee performance; Job satisfaction is able to mediate the relationship between discipline and performance.
The Effect of Performance Allowance and Work Discipline on Employee Performance at the Lembang Agricultural Training Center (BBPP) Gempur Putra Pratama; Nurul Hermina
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.259

Abstract

This study aims to determine the performance allowance, work discipline and employee performance at the Lembang Agricultural Training Center (BBPP), as well as to determine how the influence of work allowance and work discipline on employee performance at the Lembang Agricultural Training Center (BBPP). Work allowance is one of the factors that can affect the performance of an employee. Every employee has hopes and desires to get remuneration in the form of allowances in accordance with the workload they get. Another factor that is thought to have an impact on employee performance is the work discipline factor. The application of work discipline is carried out to improve employee behavior and work ethics when working. Employee performance at the Lembang Agricultural Training Center (BBPP) did not run optimally because the employees had not been able to achieve the desired target which caused a decrease in company productivity. The research method used is descriptive and verification methods. The sample used in this study were all employees who worked at the Agricultural Training Center (BBPP) Lembang. The sampling technique used is saturated sampling or census. Data processing is done by using multiple linear regression, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing. Based on the results of the study, it can be concluded that there is a significant effect between work allowances on employee performance at the Lembang Agricultural Training Center (BBPP) and there is a significant influence between work discipline on employee performance at the Lembang Agricultural Training Center (BBPP) and there is a significant influence between work allowances and work discipline on employee performance at the Lembang Agricultural Training Center (BBPP).
PENGARUH PRODUK, DISTRIBUSI DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK UMKM BINAAN KADIN JABAR PADA SITUASI COVID-19 Andhi Sukma; Nurul Hermina; Deden Novan
Management and Entrepreneurship Journal Vol 3 No 2 (2020): Oktober
Publisher : Universitas Nurtanio Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAKMaksud dilakukannya penelitian ini adalah untuk mengetahui sampai sejauh mana produk,distribusi, digital marketing berpengaruh terhadap minat beli produk UMKM binaan Kadin Jabar dalam situasi covid-19. Metode penelitaan yang digunakan adalah deskriptif dan verifikatif. Berdasarkan hasil analisis regresi diperoleh koefisien regresi berganda baik secara simultan dan partial variable X memberikan pengaruh terhadap variabel Y sebesar 39,2%, sedangkan sisanya sebesar 60,8% lainnya merupakan kontribusi dari variabel lain yang tidak diteliti. Hasil penelitian membuktikan bahwa Produk dapat dikatakan cukup baik, berpengaruh terhadap minat beli Produk UMKM binaan Kadin Jabar sebesar 10,9%, Distribusi dapat dikatakan cukup baik, berpengaruh terhadap minat beli Produk UMKM binaan Kadin Jabar sebesar 13,2% dan Digital Marketing dapat dikatakan cukup baik, berpengaruh terhadap minat beli ulang sebesar 15.1%.Kata kunci : Produk, Distribusi, Digital Marketing, Minat Beli
The Effect of Work life Balance and Employee Engagement on Work Professionalism for Female Teachers at SMAN 5 Tasikmalaya Lia Yuliani; Nurul Hermina
Jurnal Ilmiah Sumber Daya Manusia Vol 6, No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.24093

Abstract

Currently, working women have become commonplace. Women do not only do activities at home but also do activities outside the home to work and earn income. The purpose of this study was to determine the effect of work-life balance and employee engagement on the professionalism of female teachers. The research method used was descriptive and verified with a population of 45 people, while the sampling method used a saturated sample so that the number of research samples was the same as the total population. This research was conducted at SMAN 5 Tasikmalaya. The result of the research is that it is found that work-life balance has a positive effect on work professionalism. The next finding is the effect of employee engagement on work professionalism for female teachers. The last finding is that there is a joint positive influence on work-life balance and employee engagement on the professionalism of teachers' work.
The Interrelations of Celebrityendorsement, Social Media Use, and Customer Engagement in Achieving Customer Purchase Decision Naila Syalsabila; Nurul Hermina
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February: In Progress
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7409

Abstract

This study investigates the effect of celebrity endorsement and social media use on customer engagement and consumer purchasing decisions. This research was conducted on consumers of culinary and fashion products of SMEs in West Java Province, with a total sample of 185 respondents. The data was collected using the survey method of distributing questionnaires to respondents. Furthermore, the data obtained were processed using PL S Software-Structural Equation Modeling. The research results show that: (1) the use of social media has a positive effect on the customer; (2) The role of celebrity endorsement has a positive effect on customer engagement; (3) Customer engagement has an impact on purchasing decisions; (4) Customer engagement mediates the relationship between social media use and consumer purchasing decisions, and (5) Customer engagement mediates the relationship between celebrity endorsement and consumer purchasing decisions.
The Interrelations Of Celebrity Endorsement, Social Media Use, And Customer Engagement In Achieving Customer Purchase Decision Naila Syalsabila; Nurul Hermina
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i1.4650

Abstract

Background – The awareness and massive adoption towards internet has motivated companies to include it into their marketing strategies, such as by using celebrity endorsement and social media use, as this will enable them to increase customer engagement and their purchase decision. Aim – This study investigates the effect of celebrity endorsement and social media use on customer engagement and consumer purchasing decisions. Design / methodology / approach – This research was conducted on consumers of culinary and fashion products of SMEs in West Java Province, with a total sample of 185 respondents. The data was collected using the survey method of distributing questionnaires to respondents. Furthermore, the data obtained were processed using PL S Software-Structural Equation Modeling. Findings – The research results show that: (1) the use of social media has a positive effect on customer engagement; (2) The role of celebrity endorsement has a positive effect on customer engagement; (3) Customer engagement has an impact on purchasing decisions; (4) Customer engagement mediates the relationship between social media use and consumer purchasing decisions, and (5) Customer engagement mediates the relationship between celebrity endorsement and consumer purchasing decisions. Research implication – MSMEs need to understand the important role of the influence of social media in increasing engagement with consumers. The use of celebrity endorsement must also be considered as an important aspect that can encourage consumer engagement. Limitations – This research was specifically conducted on SMEs in the handicraft and culinary industry in West Java. Future studies require to be carried out in different settings to ensure generalizability of the present study.
The Influence of Digital Marketing and Brand Awareness on Increasing Brand Image and its Impact on Purchasing Decisions Oktavia Mulyani; Nurul Hermina
Prisma Sains : Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram Vol 11, No 1: January 2023
Publisher : IKIP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/j-ps.v11i1.6594

Abstract

The current beverage product that is trending in Solo city is cheese tea. This product is a blend of the and the cheese. And lucky cheese tea is one of the brands present in the city of Solo. This study aims to test and analyze whether there is an influence of digital marketing and brand awareness on increasing brand image and the impact on purchasing decisions of cheese tea products in solo cities. This research was conducted on Lucky Cheese Tea consumers spread across the city of Solo, with a total sample of 154 respondents. The research method uses a descriptive and verifiable approach. The analysis technique uses Structural Equation Modeling with SmartPls 3.3.9 software. The findings in this study show that: digital marketing and brand awareness have a significant influence on brand image, while digital marketing, brand awareness and brand image have a significant influence on Purchasing Decisions. If digital marketing and brand awareness have been carried out optimally, it will be positively embedded in the eyes of consumers of the product and what needs to be done is to maintain a good brand image to achieve maximum purchasing decisions.
Co-Authors Aan Suharto Abdul Azis Alwi Alwi Andhi Sukma Ari Aprian Ferdiansyah Arifin, Mohamad Zainal Asep Mulyadi Budiawan, Andi Dadang Dally Dede Iskandar Dinata Deden Novan Deden Sutisna Deden Sutisna Dewi Oktari, Sari Erwin Firdaus Fadhlurrahmah, Sitti Nur Azmi Febrianti, Adjeng Febrianti, Adjeng Mariana Firdaus, Erwin Galih Ray Cakrawinata Gempur Putra Pratama Gifhary, Muhammad Naufal Hendra Widyan Rahmatsyah Herlina Herlina Herni Nurtini Iwan Kresna Setiadi Kusumawardana, Mohammad Fauzi La Ode Habibi Ade Jama Lia Yuliani Lilis Yuaningsih Luruk Berek, Hildegardis Mariana Lutfiansyah, Muhammad Maman Suratman Maman Suratman Marinda, Vina Silviani Maulana Hasanuddin, Maulana Mohd. Haizam Naila Syalsabila Naila Syalsabila Nina Nurani Nugraha, Deden Novan Setiawan Nurani, Nina Nurhasanah Nurhasanah Oktari, Sari Dewi Oktavia Mulyani Rafi, Fathan Reggiana, Dera Renny Novita Reza Hardian Rizqi Rahman, Ryan Santoso, Anton Budi Setiawan, Fran Silviani Marinda, Vina Suganda, Uce Karna Supriyadi, Cecep Tirtamentari, Dwi Palwanto Vina Dwi Mercuri Wardoyo, Teguh Wiguna, Budi Satria Yuaningsih, Lilis Yusup Yusup