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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan KACANEGARA Jurnal Pengabdian pada Masyarakat Dinasti International Journal of Education Management and Social Science Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Quantitative Economics and Management Studies Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Kartika Wijayakusuma Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Masyarakat IIJSE Multifinance Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Penelitian Pendidikan Indonesia Engagement: Jurnal Pengabdian Kepada Masyarakat

Suganda, Uce Karna

Universitas Widyatama

Author-ID : 1844528

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Strategi Pemberdayaan Dalam Mengoptimalkan Potensi Agribisnis Di Pedesaan Mariana Rachmawati; Annisa Lisdayanti; Ni Putu Nurwita Pratami Wijaya; Gallang Perdana Dalimunthe; Dinda Kayani Putri Bestari; Fansuri Munawar; Uce Karna Suganda
Jurnal PADMA: Pengabdian Dharma Masyarakat Vol 1, No 2 (2021): PADMA
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v1i2.10645

Bila suatu daerah mempunyai potensi bercocok tanam, agribisnis adalah salah satu bidang usaha yang menguntungkan. Namun, dalam pengembangannya dibutuhkan ilmu yang mumpuni agar bisa menghasilkan uang. Karena Dalam kehidupan sehari-hari, sayur , buah dan sus pasti ada di meja makan untuk konsumsi masyarakat. Kebutuhan sayur, buah dan susu ini termasuk kebutuhan pokok karena termasuk makanan yang wajib ada, demi menjaga kesehatan. Sayur-mayur dan buah-buahan dan susu ini termasuk dalam salah satu jenis bisnis agribisnis. Agribisnis adalah potensi yang luar biasa karena sifatnya yang merupakan kebutuhan pokok. Ada berbagai sektor agribisnis yang bisa dikembangkan seperti tanaman obat, sayuran konsumsi, susu, peternakan, dan masih banyak lagi yang lainnya.Namun, saat ini permintaan tak sebanding dengan jumlah produksinya, sehingga beberapa kebutuhan masih harus mengimpor. Hal ini dikarenakan sebagian besar agribisnis dianggap bisnis yang menghasilkan keuntungan sedikit dan melelahkan. Padahal agribisnis adalah peluang bagi Petani dan peternak untuk mengambil kesempatan agar menghasilkan keuntungan yang berlimpah. Kebutuhan akan pangan sangatlah tidak terbatas, sehingga agribisnis adalah bisnis yang punya peluang cukup besar di masa kini maupun di masa yang akan datang.Dan bila kualitias produk Agribisnis ini memiliki karakteristik produk yang sesuai dengan keinginan konsumen, Petani dan peternak bisa memiliki daya saing yang tinggi di pasar domestik dan juga mancanegara.Hal ini yang menjadi tujuan kegiatan PKM Universitas Widyatama di Desa Cipatat Kec. Cilengkrang , Kelurahan Ciporeal, Jawa Barat dalam Strategi Pemberdayaan Agribisnis, Strategi Pemasaran mengembangan dan Mengoptimalkan Potensi Agribisnisnya.Kata Kunci : Agribisnis , Strategi Pemasaran If an area has the potential for farming, agribusiness is one of the profitable business fields. However, in its development, qualified knowledge is needed in order to make money. Because in everyday life, vegetables, fruit and milk must be on the dining table for public consumption. The needs for vegetables, fruit and milk are included as basic needs because they include food that must be available, in order to maintain health. These vegetables and fruits and milk are included in one type of agribusiness business. Agribusiness is a tremendous potential because it is a basic necessity. There are various agribusiness sectors that can be developed, such as medicinal plants, consumption vegetables, milk, livestock, and many others. However, currently demand is not proportional to the amount of production, so some needs still have to be imported. This is because most of the agribusiness is considered a business that generates little profit and is tiring. Whereas agribusiness is an opportunity for farmers and breeders to take the opportunity to generate abundant profits. The need for food is very unlimited, so that agribusiness is a business that has considerable opportunities today and in the future. And if the quality of this Agribusiness product has product characteristics that are in accordance with consumer desires, farmers and breeders can have high competitiveness. in the domestic and foreign markets. This is the goal of PKM activities at Widyatama University in Cipatat Village, Kec. Cilengkrang, Ciporeal Village, West Java in the Agribusiness Empowerment Strategy, Marketing Strategy to develop and Optimize its Agribusiness Potential. Keywords: Agribusiness, Marketing Strategy

Pemberdayaan Pengusaha UMKM Binaan KADIN Kota Bandung Berkarakter Technopreneurship Yang Berdaya Saing Global Melalui Implementasi Digital Marketing Sunardi Sembiring Brahmana; Sri Astuti Pratminingsih; Gagan Sugandi; Uce Karna Suganda
Jurnal Inovasi Masyarakat Vol. 2 No. 1 (2022): Jurnal Inovasi Masyarakat
Publisher : LP2M Universitas Widyatama

Perkembangan teknologi informasi saat ini berjalan dengan cepat dan merubah perilaku konsumen. Setiap perusahaan berusaha untuk beradaptasi terhadap perubahan ini, salah satunya dengan mengadopsi digital marketing. UMKM yang merupakan mayoritas pengusaha di Indonesia juga harus mengikuti perkembangan ini. Tujuan penelitian ini untuk mengetahui adopsi atau implementasi digital marketing diantara para pelaku UMKM binaan KADIN kota Bandung. Penelitian ini menggunakan teknik observasi, wawancara, dokumentasi dan teknik pengambilan sampel adalah purposive sampling dengan objek penelitian adalah pemilik UMKM yang menjadi binaan KADIN Bandung. Hasil dari penelitian ini menunjukkan bahwa adanya ketertarikan pelaku UMKM untuk menggunakan digital marketing dalam memasarkan produk UMKM. Kemampuan, kesadaran akan manfaat digital marketing dan juga implementasi digital di UMKM sudah cukup baik, terutama bagi generasi yang lebih muda. Peran pemerintah, perguruan tinggi dan organisasi lainnya dibutuhkan oleh para pelaku UMKM untuk meningkatkan kemampuan mereka dalam mengimplementasikan digital marketing

Productivity of PT. Adira Dinamika Multifinance is Proven to be Influenced by The Work Environment and Motivation Dadan Drajat Martamihardja; Uce Karna Suganda
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.240

This study aims to analyze and describe the effect of the work environment and motivation on the productivity of PT. Adira Dinamika Multifinance in the Marketing department. The population and sample in this study were 46 respondents. The research method used in this study is a descriptive and verification research method using a quantitative approach, where the analysis uses the SPSS version 22 program package. R square 0.711 indicates that the simultaneous effect is 84.3% while the partial effect of the work environment has an effect on work productivity, as well as motivation, has an influence on the work productivity of PT. Adira Dynamics Multifinance

Effect of Work Life Balance and Organizational Commitment on Turnover Intention of Employees of PT. Santosa Adi Perkasa Hasan Sahroni; Uce Karna Suganda
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 1 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i1.260

This study aims to analyze the effect of work life balance and organizational commitment on employee turnover intention of PT. Santosa Adi Perkasa. The data used in this study are primary and secondary data obtained from companies and literature. The sampling technique in this study used the census method and the data collection techniques used in this study were interviews, questionnaires, observations, and questionnaires. Respondents in this study were company employees totaling 100 people. This research uses Multiple Correlation Analysis method. The results of this study indicate that work life balance has a significant effect on turnover intention, and organizational commitment has a significant effect on turnover intention, the results also show that work life balance and organizational commitment have a significant effect on turnover intention.

Improving Customer Loyalty Lion Air's Influenced By Customer Experience and Airline Reputation Uce Karna Suganda; Della Ayu Marista
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6357

The aviation service industry in Indonesia has the lowest level of loyalty compared to other industries. This condition is suspected to be related to problems related to customer experience, as well as reviewing the reputation of the airline, loyal customers of national airlines in Indonesia; and the influence of airline reputation, on customer experience and on customer loyal coustomer. This study uses a quantitative approach. The unit of analysis is a national airline company that has issued a customer relationship management program consisting of 3 airlines, namely Lion Air. The unit of observation is more than one airline passenger. The time horizon in this study is cross sectional. Primary data collection was done by questionnaire to 300 respondents with purposive sampling technique. The verification analysis was carried out using the Structural Equation Modeling (SEM) model. The findings show that the airline's reputation is not high, price attractiveness is perceived as attractive, and customer loyal coustomer is not high. Airline reputation does not have a positive influence, while customer relationship management and price attractiveness have a positive influence on the loyal coustomer of airline customers. Customer experience has a positive influence on the loyal coustomer of airline customers in Indonesia. .

Analysis of The Drivers of Consumer Purchasing Decisions in The Digital Era: The Role of Social Media Marketing, E-Service Quality, and Payment Safety Uce Karna Suganda; Isti Arrifianti
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

The objective of this study is to examine and analyze the influence of consumer purchasing decisions in digital era by considering the influence of social media marketing, e-service quality, and payment safety. The respondents are 120 university students in Bandung, West Java who use digital platform to purchase products or services. The data is collected by distributing questionnaires to the respondents, and analyzed using the multiple regression analysis with SPSS 26. The findings of this study indicate that consumer purchasing decision is positively and significantly influenced by social media marketing, e-service quality, and payment safety. This means that the owners or managers of products and services sold through online platforms must pay attention to these three aspects, as it will increase the consumer purchase decisions, thus enhancing the company’s profitability.

The Role of Social Media Adoption and Dynamic Capabilities to Boost SMEs Performance: A Moderated Analysis Uce Karna Suganda; Tuti Asmala; M. Dana Prihadi
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 12 No. 3 (2022): September 2022
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v12i3.863

The objective of this study is to examine and analyze the direct influence of social media adoption and dynamic capabilities in increasing SMEs performance. It also considers market orientation as a moderating variable to understand more about the condition by which the relationship between the variables can be strengthened or weakened. By using quantitative approach, this study focuses on culinary SMEs in Bandung, West Java. The number of samples is 300 respondents, and the data is collected through giving questionnaire using Google Forms to culinary SMEs actors. The findings of this study indicate that both social media adoption and dynamic capabilities have a positive influence on SMEs performance. Furthermore, this study also prove that market orientation can strengthen the relationship between social media adoption and SMEs performance, as well as dynamic capabilities and SMEs performance. Finally, several implications are pointed out for both practitioners and scholars.

Building Entrepreneurial Intention: The Moderating Role of Social Support Uce Karna Suganda; Eliana Donna Simbolon
Quantitative Economics and Management Studies Vol. 4 No. 2 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1560

This study aims to examine individual internal and external factors that influence the intention to become an entrepreneur. This study looks at the influence of subjective norms and entrepreneurial passion on entrepreneurial intention, and considers the moderating role of social support in strengthening (or weakening) the relationship between these variables. Using the quantitative method, researchers conducted a survey of 300 students who are members of the Indonesian Young Student Association (HIPMI). The selection of this sample was carried out by purposive sampling method. The data obtained was processed using Structural Equation Modeling with AMOS. The results of this study indicate that subjective norms and entrepreneurial passion have a positive effect on entrepreneurial intention. In addition, this study also proves that social support moderates the effect of subjective norms and entrepreneurial passion on entrepreneurial intention. This research has implications if the intention to become an entrepreneur can grow from the individual and is driven by external aspects such as social support.

Analysis of The Factors That Influence The Competitive Advantage of SMEs in The City of Bandung Uce Karna Suganda; Nanang Rohman
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

This study intends to examine how product innovation and market orientation affect competitive advantage. The focus of this study is on SMEs producing textiles in Bandung. The phrasing of the research question is how market orientation and product innovation impact competitive advantage both separately and concurrently. 50 questionnaires were given using the quota sampling technique to SMEs in the textile industry in Bandung for the purpose of this study. Descriptive and verification research methodologies were employed as the research methodology in this study. Multiple linear regression was employed in the data analysis process. The Statistical Package for Social Science (SPSS) version 22.0 is the data analysis program used. The data analysis results demonstrate that the study hypothesis is verifiable. The finding is that market focus and product innovation significantly and favorably affect competitive advantage. Competitive advantage is positively and significantly impacted by market orientation and positively and significantly impacted by product innovation.

PENGEMBANGAN KOMPETENSI SUMBER DAYA MANUSIA UMKM KOTA BANDUNG BERKARAKTER TECHNOPRENEURSHIP UNTUK MEMASUKI PASAR GLOBAL Nina Nurani; Deden Sutisna; Nurul Hermina; Maman Suratman; Uce Karna Suganda; Lilis Yuaningsih; Erwin Firdaus
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 2 (2023): APRIL-JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i2.43036

Dalam memasuki pasar global, SDM UMKM harus dapat bersaing dengan perusahaan besar dan beralih menggunakan platform digital. Oleh karena itu, SDM UMKM Kota Bandung memerlukan penguatan edukasi literasi digital dan penguatan kompetensi SDM lainnya dengan berbasiskan pada kompetensi inovatif bagi para pelaku usaha UMKM untuk dapat memenuhi tuntutan pasar global. Berdasarkan permasalahan tersebut dilakukan kegiatan Pengabdian Masyarakat sebagai salah satu solusi. Kegiatan ini dilakukan dalam bentuk webminar “Pengembangan kompetensi Sumber Daya Manusia UMKM Kota Bandung Berkarakter Technopreneurship Untuk memasuki Pasar Global”.Kegiatan dilaksanakan pada 17 Desember 2022. Kegiatan ini telah meningkatkan pengetahuan dan keterampilan UMKM Kota Bandung mengenai pemasaran global. Diperlukan program keberlanjutan melalui peran para dosen Magister Manajemen Program Pascasarjana Universitas Widyatama bersinergi dengan Kadin Kota Bandung beserta Organisasi Bisnis Internasional untuk mendukung program Dinas Perdagangan dan Indutsri Kota Bandung dalam upaya meningkatkan kompetensi dan kualitas SDM UMKM Kota Bandung yang berkarakter technopreneurship untuk dapat memasuki pasar global.

Co-Authors Annisa Lisdayanti Arif Rachman Brahmana, Sunardi Sembiring Dadan Drajat Martamihardja Dadan Drajat Martamihardja Deden Sutisna Deden Sutisna Della Ayu Marista Dinda Kayani Putri Bestari Dora, Yenny Maya Eliana Donna Simbolon Erwin Firdaus Fansuri Munawar Febrianti, Adjeng Mariana Firdaus, Erwin Gagan Sugandi Gagan Sugandi Gallang Perdana Dalimunthe Hasan Sahroni Herry Achmad Buchory Ismawati, Irma Isti Arrifianti Kristianto, Jerry Lilis Yuaningsih Maman Suratman Maman Suratman Mariana Rachmawati Nanang Rohman Ni Putu Nurwita Pratami Wijaya Nina Nurani Nugraha Saefudin Nurani, Nina Nurul Hermina Priadi, Yudi Prihadi, M Dana R. Adjeng Mariana Febrianti Ramdhani, Zulman Riana, Nia Ryan Kurniawan Sopiyadin, Deni A. Sri Astuti Pratminingsih Sunardi Sembiring Brahmana Trianda, Panji Achmed Tuti Asmala Yenny maya Dora Yuaningsih, Lilis Zaenal Aripin Zulganef Zulganef

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