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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Sopiani , Windi
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Economics, Econometrics & Finance

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Kajian model kualitas pelayana terhadap keputusan pembelian pada hotel-hotel di Kota Bandung pada masa pandemi covid-19 Prianka, Winda Gafrilia; Sentika, Sarah; Asqalani Rifai, Muhammad Syakib; Sopiani , Windi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2563

Abstract

The Covid-19 pandemic has caused many tourism businesses, both restaurants, hotels and tourist objects, to be forced to close. road access closure and also the Implementation of Restricting Community Activities (PPKM). Therefore, researchers conducted research on hotels in the city of Bandung, especially hotels located in the Jalan Riau area of Bandung City by implementing a Service Quality Model Study as an effort to improve room purchasing decisions. Study Technique The data model used in this study is the Path Model Study with SPSS tools. The results of this study indicate that the decision to purchase a room at a 4-star hotel in the city of Bandung, especially in the Jalan Riau area of Bandung City, obtained a score of 56% which is directly influenced by the service quality model.
Co-Authors Asqalani Rifai, Muhammad Syakib Prianka, Winda Gafrilia Sentika, Sarah