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All Journal Jurnal Simetris Faktor Exacta STRING (Satuan Tulisan Riset dan Inovasi Teknologi) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal ABDIKU REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat NUCLEUS: Jurnal Sains dan Teknologi Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Indonesia : Manajemen Informatika dan Komunikasi Panrannuangku Jurnal Pengabdian Masyarakat International Journal of Social Science Edunity: Kajian Ilmu Sosial dan Pendidikan ABDINE Jurnal Pengabdian Masyarakat Return : Study of Management, Economic and Bussines DEVOTE: Jurnal Pengabdian Masyarakat Global Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Rekayasa Komputasi Terapan Kapas: Kumpulan Artikel Pengabdian Masyarakat Jurnal Kabar Masyarakat Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Pajak dan Analisis Ekonomi Syariah Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Edusight Jurnal Pengabdian Masyarakat (EduJPM) Edusight International Journal of Multidisciplinary Studies (EIJOMS) International Journal of Law Social Sciences and Management
Adhi Susano
Universitas Indraprasta PGRI
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Journal : Edunity: Kajian Ilmu Sosial dan Pendidikan

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Implementation of Digital Marketing Strategies by Village-Owned Enterprises (BUMDes) in Village Tourism Management Adhi Susano
Edunity: Social and Educational Studies Vol. 3 No. 6 (2024): Edunity : Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v3i7.257

Abstract

The development of village tourism has become an important solution in boosting the local economy and preserving local culture. Village-owned enterprises (BUMDes) play a crucial role in managing this initiative. In the current digital era, the utilization of digital marketing strategies is increasingly important in enhancing the attractiveness and visitor arrivals to village tourism destinations. This research aims to analyze the implementation of digital marketing strategies used by BUMDes in managing village tourism. The research method used is a case study of several village tourism destinations managed by BUMDes in various regions. Data were collected through direct observation of digital marketing activities conducted. Data analysis was performed using a descriptive qualitative approach to identify effective digital marketing strategies. The research outcomes indicate that BUMDes can adopt various digital marketing strategies to manage village tourism, including the use of social media, creating engaging digital content, collaborating with digital influencers, and utilizing online booking platforms. These findings provide valuable insights for BUMDes managers, local governments, and other stakeholders in developing effective digital marketing strategies for village tourism management in this digital era. The research also highlights the challenges and opportunities faced by BUMDes in adopting and implementing digital marketing strategies.
Co-Authors Abdul Mufti Abdul Mufti Achmad Sarwandianto Achmad Widad Agus Darmawan Alhidayatuddiniyah T.W. Alusyanti Primawati Ambar Tri Hapsari Andri Wahyu Saputra Anisah, Riana Aswin Fitriansyah Aswin Fitriansyah Aswin Fitriansyah Aswin Fitriansyah, Aswin Bramantara Caka Gatot Priambodo Darmawan, Agus Ek Ajeng Rahmi Pinahayu Erna Susanti Fanisya Alva Mustika Indra Suyahya Istikhori, M Nazib Khasanah KUSMANTO, TRIA HADI Meida Rachmawati Muhammad Nur Hafiz Nunu Kustian Nurul Frijuniarsi Pangesti, Siska Aprilia Pratiwi, Ratna Puji Puji Astuti Pujiastuti Pujiastuti Reko Hidayatullah Reko Syarif Hidayatuloh Retna Ningsih Ridwan Ridwan Rivaldi Aziz Sudrajat Rizki Nur Barokah Rizki Ridwan Rudi Prasetya Selvi Marcellia Setiawan, M. Indra Aji Shelly Tria Ananda Sholikha, Muflikhatus Sutrisno, Sutrisno Syahputra, Reza Dwi Syarah, Karina Yunita Tria Hadi Kusmanto Tulus Widjajanto Vega, Anisia Iliantia Wulan Anggraeni Yogi Bachtiar Yulianingsih Yulianingsih Za’imatun Niswati