Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Indonesian Journal of Business Analytics (IJBA) Neraca Manajemen, Akuntansi, dan Ekonomi
Shalsabilla Shafira
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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A LITERATURE REVIEW OF SOCIAL ENTREPRENEURSHIP: A SOLUTION FOR CHALLENGES IN THE GIG ECONOMY Shalsabilla Shafira; Ritha F. Dalimunthe
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i11.2814

Abstract

The gig economy, a rapidly growing economic phenomenon, has transformed traditional employment paradigms and modern economic structures. It reflects a flexible labor market based on demand, occasional work, and typically task-based arrangements. However, the presence of the gig economy also poses various challenges for its workers, such as income uncertainty, lack of social protection, job instability, and uncertain working hours. To address these challenges, social entrepreneurship emerges as a potential solution. With a creative and sustainable approach, social entrepreneurship can enhance the well-being and fairness for gig workers, as well as create a more equitable and inclusive work environment. This research explores the role of social entrepreneurship in addressing issues in the gig economy, with the hope of serving as a valuable source of information for gig workers, particularly in Indonesia.
A LITERATURE REVIEW OF SOCIAL ENTREPRENEURSHIP: A SOLUTION FOR CHALLENGES IN THE GIG ECONOMY Shalsabilla Shafira; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i1.2920

Abstract

The gig economy, a rapidly growing economic phenomenon, has transformed traditional employment paradigms and modern economic structures. It reflects a flexible labor market based on demand, occasional work, and typically task-based arrangements. However, the presence of the gig economy also poses various challenges for its workers, such as income uncertainty, a lack of social protection, job instability, and uncertain working hours. To address these challenges, social entrepreneurship emerges as a potential solution. With a creative and sustainable approach, social entrepreneurship can enhance the well-being and fairness of gig workers, as well as create a more equitable and inclusive work environment. This research explores the role of social entrepreneurship in addressing issues in the gig economy, with the hope of serving as a valuable source of information for gig workers, particularly in Indonesia.
Gamification in Gig Economy for Ride Hailing Drivers in Medan Shalsabilla Shafira; Ritha F. Dalimunthe; R. Hamdani Harahap
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14958

Abstract

Gamification has become a key strategy used by ride-hailing platforms in regulating and controlling driver behavior through mission elements, points, levels, performance, ratings, challenges and rewards designed to increase driver engagement in work. This study explores in depth how gamification mechanisms affect the working conditions of Gojek and Grab drivers in Medan. The research method used is qualitative with an interpretivist epistemology approach, in-depth interviews with 16 drivers and analyzed with Nvivo12 software. The research findings reveal that drivers face very long working hours with an average of 14 hours per day, while their income is uncertain due to the nature of gig work and gamification mechanisms that prioritize drivers with the highest performance levels. In addition, the work environment is also not entirely safe, given the security risks in Medan and the potential for suspension by the platform based on customer assessments that are often subjective. The gamification system implemented by the platform forms an unequal power relationship between the company and the driver, the platform has great control over the work process, mission access, which has an impact on the driver's income. This creates high work pressure, income uncertainty, and strong dependence on the platform, thus blurring claims of freedom in the gig economy and indicating hidden exploitation. The study also found that bottom-up gamification based on solidarity between drivers can be an alternative solution to create fairer working conditions, although its implementation is still difficult due to internal divisions among Medan drivers. This finding emphasizes the importance of state presence and regulation to eliminate the vulnerability of workers in the gig economy which is further exacerbated by one-sided gamification mechanisms and unequal power relations between platforms and workers.
Co-Authors Prihatin Lumbanraja R. Hamdani Harahap Ritha F. Dalimunthe