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All Journal Indonesian Journal of Business Analytics (IJBA) Neraca Manajemen, Akuntansi, dan Ekonomi
Maulidina Yuliani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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BUILDING AND DEVELOPING A CREATIVE BUSINESS SPIRIT THAT IS BENEFICIAL TO SOCIETY THROUGH THE APPLICATION OF ENTREPRENEURSHIP Maulidina Yuliani; Ritha F Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2845

Abstract

One of the factors that a country can say is advanced can be seen from the number of entrepreneurs in that country, the more entrepreneurs there are, the greater the hope that people can get jobs according to their skills, so that it can raise the standard of living of the people of a country, because it will create jobs and reduce the unemployment rate. . The aim of this research is to find out how to build a creative business spirit and apply the tradition of entrepreneurship, in the midst of economic attacks that are getting bigger every day and coupled with increasingly narrow job opportunities. Entrepreneurship is one of the most effective ways to revive economic development from small scale to become a driver of large-scale economic development. Society is required to be astute in seeing and taking advantage of existing opportunities to advance business in bringing about social change. Society hosted by the government still needs to prepare for the birth of entrepreneurs and build creative businesses that are more likely to bring positive change and help move the economy more quickly. This research uses the literature review method, literature review aims to solve problems. From the results of the literature review, we can draw the conclusion that family, education and government are three traditions that are able to build the application of entrepreneurship in society.
The Influence of Social Influence and Online Customer Reviews on Consumers' Repurchase Interest with Trust as a Mediation Variable on the Tokopedia Marketplace (Study on Students of the Faculty of Business Economics, Harapan University of Medan) Maulidina Yuliani; Endang Sulistya Rini; Fadli
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14741

Abstract

This study aims to analyze social influence and online customer reviews on repurchase interest through consumer trust in the Tokopedia Marketplace. The type of research used in this study is associative research. The population in this study is students of the Faculty of Business Economics, Harapan University of Medan with a sample taken in this study of 105 respondents. The withdrawal of the sample size was carried out by non-probability sampling using the purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS analysis tool version 3.0. The results of the study directly show that social influence has a positive and insignificant effect on repurchase interest, online customer reviews have a positive and significant effect on repurchase interest, social influence has a negative and insignificant effect on trust, online customer reviews has a positive and significant effect on trust, and trust has a positive and significant effect on repurchase interest. Then the results of the test that were carried out indirectly showed that trust was not able to mediate the relationship between social influence and repurchase interest, but trust was able to mediate the relationship between online customer reviews and repurchase interest.
Co-Authors Dalimunthe, Ritha F. Endang Sulistya Rini Fadli Prihatin Lumbanraja