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A LITERATURE REVIEW: WOMEN'S ENTREPRENEURSHIP IN THE MODERN ERA Samuel Morales Simanjuntak; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i2.2950

Abstract

This literature review provides an understanding of the structure of publication-based knowledge about women's entrepreneurship in the modern era. Women entrepreneurs continue to take part in the economy in this era. Women's empowerment is related to women's power in decision making, easy access to information, and control of resources. Women's empowerment plays an important role in economic and social development. Women's entrepreneurial intentions are influenced by cognitive and psychological factors such as creativity, innovation, proactiveness and risk taking. Business ownership by women is widely recognized as an important component of a healthy economy because women play a critical role in creating new jobs and services and contributing to overall economic development. In the business world, men and women have the same rights, without discriminating between each other. Women entrepreneurs have developed their potential and improved the welfare of women who want to start entrepreneurship. Sustainable development in society, business, and, ultimately, countries, among other things, is influenced by important driving forces, such as gender equality. This research uses a literature review method. This review provides a comprehensive knowledge structure based on women's entrepreneurship in the modern era.
Tabungan Keluarga Sejahtera : Program Edukasi Pengelolaan Keuangan Bagi Ibu Rumah Tangga di Klambir 5 Kota Medan Samuel Morales Simanjuntak; Astrea Wulanda; Siti Putri Luthfiyyah; Edi Zaman Berkat Gea; Yeni Absah
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 6 (2024): Desember : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i6.1072

Abstract

The role of financial literacy is very important in improving family welfare, especially in managing household income and expenses. Housewives, as the main manager of family finances, need a deep understanding of how to manage finances wisely. This educational program is designed to provide and improve the understanding of housewives in Klambir 5 Medan city about financial literacy. The activity methods used in this service include the presentation of financial literacy material accompanied by relevant examples, conducting interactive discussions and questions and answers to participants, and providing recommendations for financial strategies in realizing household financial welfare. Then provide assistance, and evaluate financial management practices carried out by participants in Klambir 5 Medan City in managing their household finances. The results of the program showed a significant increase in the participants' ability to manage family budgets, saving habits, and reduction of consumptive debt. The researcher also proposes a sustainable empowerment model to strengthen the impact of the program in various communities.
THE IMPACT OF ONLINE REVIEWS AND VOLUME REVIEWS ON CONSUMER PURCHASE DECISIONS IN SHOPEE: A QUANTITATIVE ANALYSIS Samuel Morales Simanjuntak; Siti Putri Luthfiyyah; Astrea Wulanda; Syafrizal Helmi Situmorang
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.2190

Abstract

This study discusses the effect of Online Reviews and Volume Reviews on Purchasing Decisions. Quantitative research approach by examining 91 respondents of Shopee E-commerce users. The sample was selected using a total sampling approach. Data collection was carried out with an online questionnaire and data analysis using SPSS version 27. Research findings show that Online Reviews and Volume Reviews have a significant effect on Purchasing Decisions. The impact of online reviews and volume reviews underscores the relationship between reviews made by consumers and the number of reviews on a product or service in influencing consumer behavior in purchasing decisions.