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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Shabrina Nailussaadah
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Economics, Econometrics & Finance Environmental Science

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN OJEK ONLINE MEREK GRAB PADA MAHASISWA UNISMA BEKASI Haikal Restu Dirgantara; Muhamad Ripqi; Novita Indriyani; Fani Fitra; Kharisma fajarwati; Shabrina Nailussaadah; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i11.4748

Abstract

Didalam penelitian ini membahas terkait hubungan Persepsi Harga dan Kualitas Pelayanan berpengaruh terhadap Kepuasan Pelanggan. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Ojek Online Merek Grab Pada Mahasiswa Unisma Bekasi. Teknik yang digunakan didalam penelitian ini dalam mengambil sampel yaitu menggunakan Teknik nonprobability sampling dengan metode purposive sampling yang berjumlah 30 responden merupakan Mahasiswa Unisma Bekasi. Teknik pengumpulan data menggunakan kuesioner yang disebar melalui google form. Hasil penelitian yang menunjukan secara parsial pengaruh yang negatif dan tidak signifikan variabel Harga terhadap variabel Kepuasan Pelanggan sebesar -0.25. Sedangkan variabel kualitas pelayanan menunjukkan secara parsial pengaruh positif dan signifikan terhadap variabel Kepuasan Pelanggan sebesar 0.669. Keywords: harga, kualitas layanan, kepuasan pelanggan
PENGARUH BANK INDONESIA TERHADAP PEREKONOMIAN INDONESIA Fani Fitra; Shabrina Nailussaadah; Aprilliantoni, Aprilliantoni
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i2.8760

Abstract

This study aims to analyze the influence of Bank Indonesia (BI) on the Indonesian economy. This research method uses qualitative methods and applies literature review methods. This study identifies various monetary policies implemented by BI and their impact on financial stability, economic growth, and the Indonesian financial system through a detailed literature review. The results of the study show that BI plays a central role in maintaining macroeconomic stability in Indonesia. Monetary policies implemented such as setting interest rates, open market operations, and maintaining foreign exchange reserves have proven effective in controlling inflation, maintaining the stability of the Rupiah exchange rate, and supporting sustainable economic growth. In addition to maintaining the stability of the financial system, BI also plays an active role in developing an efficient and comprehensive payment system.This study concludes that BI has successfully played its role as a monetary authority in maintaining the stability of the Indonesian economy. However, along with the increasingly complex challenges ahead, BI must continue to innovate and adapt in developing appropriate financial policies.
Co-Authors Aprilliantoni, Aprilliantoni Fani Fitra Haikal Restu Dirgantara Kharisma fajarwati Kurniawati Mulyanti Muhamad Ripqi Novita Indriyani