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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa
Melvin Christian Abimanyu
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Promosi pada Aplikasi Layanan Pesan Antar Makanan terhadap Perilaku Konsumen Silmi Asy-Syifaa; Maula Diah Liani; Melvin Christian Abimanyu; Elsya Rahmalia Hidayat; Hana Alifah Putri; Nabila Yusuf; Rama Wijaya Abdul Rozak
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2610

Abstract

This study aims to analyze the impact of promotions on food delivery service applications on consumer behavior. The focus of the research is on the use of the GoFood feature in the Gojek application. The method used is descriptive quantitative, by collecting data through a questionnaire (questionnaire) given to 115 GoFood service users. This questionnaire includes questions about how consumer behavior patterns are related to the promotions provided. The results of this study are that most consumers feel benefited and promotions direct their behavior in a positive direction. A small proportion of consumers feel that promotions direct their behavior in a negative direction. As for certain users, the use of promotional features does not really affect the emergence of positive or negative behavior patterns.
Implementasi Pengorganisasian dan Pengarahan dalam Konteks Manajemen Sekolah di SMPN 1 Kota Bandung Melvin Christian Abimanyu; Surani Erni Morowati; Hana Alifah Putri; Najwa Ananda Mariana
Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa Vol. 2 No. 1 (2025): Februari : Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dilan.v2i1.1104

Abstract

Schools play a strategic role in developing students’ potential and preparing them to face the challenges of a dynamic life. This study aims to analyze the implementation of organizational management at SMP Negeri 1 Kota Bandung. The research employs a descriptive qualitative method with data collection techniques including observation, interviews, and document analysis. The objective is to understand the processes of planning, organizing, directing, and evaluating school management. The findings indicate that school management organization is carried out by emphasizing the role of the principal as the main leader and coordinator. This is demonstrated through efforts to effectively allocate resources, conduct teacher training, develop student socialization activities, and establish constructive relationships between the school and parents. The results show that good management positively impacts creating a conducive learning environment and achieving educational goals. This study provides theoretical and practical contributions to understanding the importance of systematic and sustainable school management.
Co-Authors Elsya Rahmalia Hidayat Hana Alifah Putri Maula Diah Liani Nabila Yusuf Najwa Ananda Mariana Rama Wijaya Abdul Rozak Silmi Asy-Syifaa Surani Erni Morowati