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Analisis Promosi pada Aplikasi Layanan Pesan Antar Makanan terhadap Perilaku Konsumen Silmi Asy-Syifaa; Maula Diah Liani; Melvin Christian Abimanyu; Elsya Rahmalia Hidayat; Hana Alifah Putri; Nabila Yusuf; Rama Wijaya Abdul Rozak
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2610

Abstract

This study aims to analyze the impact of promotions on food delivery service applications on consumer behavior. The focus of the research is on the use of the GoFood feature in the Gojek application. The method used is descriptive quantitative, by collecting data through a questionnaire (questionnaire) given to 115 GoFood service users. This questionnaire includes questions about how consumer behavior patterns are related to the promotions provided. The results of this study are that most consumers feel benefited and promotions direct their behavior in a positive direction. A small proportion of consumers feel that promotions direct their behavior in a negative direction. As for certain users, the use of promotional features does not really affect the emergence of positive or negative behavior patterns.
Upaya Peningkatan Mutu Pendidikan melalui Optimalisasi Program Pelatihan dan Pembiasaan di SMP Negeri 9 Bandung Anatasya Jelita Putri Dirgantara; Maula Diah Liani; Vyanara Aulyadisha; Aghnia I’lmi Diniyati
Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa Vol. 2 No. 1 (2025): Februari : Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dilan.v2i1.1105

Abstract

Habituation programs and teacher training are efforts to improve the quality of education in building a school environment with character. Improving the quality of education continues to experience changes and developments along with advances in time and technology. This research analyzes efforts to improve the quality of education at SMP Negeri 9 Bandung through optimizing teacher training programs and student habituation. The method used in this research is a descriptive qualitative approach through interviews and observations. This research aims to describe a strategy, implementation and also the results of a program to improve the quality of education at the junior high school level. The teacher training program is designed to improve teachers' technical competence and soft skills, especially in the use of learning technology. This aims to improve the quality of teaching and adapt to technological developments. Meanwhile, the student habituation program focuses on character building, such as literacy, environmental cleanliness, sports and religious activities, to foster discipline and a sense of caring. Schools also utilize technology in learning, such as using projectors and smartphones to support computer-based interactions and assessments. Apart from that, collaboration with the community and parents of students is also very important in supporting educational activities, including providing a budget for the Strengthening Pancasila Student Profile (P5) Project activities. This holistic approach creates a conducive and quality learning environment, which has a positive impact on educational outcomes and the achievement of national education goals.
PENGARUH PENGGUNAAN APLIKASI TIKTOK SEBAGAI MEDIA DAKWAH TERHADAP MAHASISWA DI ERA DIGITAL Elsya Rahmalia Hidayat; Indriyani Dwi Putri; Maula Diah Liani; Muhamad Raihan Eka Putra; Surani Erni Morowati; Edi Suresman
Tashdiq: Jurnal Kajian Agama dan Dakwah Vol. 12 No. 4 (2025): Tashdiq: Jurnal Kajian Agama dan Dakwah
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4236/tashdiq.v12i4.12130

Abstract

The scope of technological development in the era of digitalization encourages the advancement of Islamic preaching media through modern digital platforms, which play a significant role in disseminating religious messages to the wider community. The TikTok application has become a significant platform in conveying religious messages through engaging and educational Islamic content that can build and develop religious understanding. This research aims to analyze the influence of using the TikTok application as a medium for preaching and to evaluate the effectiveness of the TikTok application as a means of spreading religious teachings among students. This research method uses a descriptive quantitative approach with survey methods and data collection in the form of questionnaires using Google Forms, targeting respondents who are students of the Universitas Pendidikan Indonesia. The research results show that the majority of students at the Universitas Pendidikan Indonesia have understood the use of the TikTok application and have made TikTok a medium for entertainment and information. The TikTok application is also considered effective in the process of disseminating religious knowledge through engaging and creative Islamic preaching content, thereby predominantly encouraging faster student understanding because the delivery of religious values is concise and easy to comprehend. However, in studying and understanding the religious content on the TikTok application, students need to understand the authenticity of the religious videos before sharing them. This is related to the critical awareness of students in responding to religious information disseminated on social media.