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All Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Tashdiq: Jurnal Kajian Agama dan Dakwah
Nabila Yusuf
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Analisis Promosi pada Aplikasi Layanan Pesan Antar Makanan terhadap Perilaku Konsumen Silmi Asy-Syifaa; Maula Diah Liani; Melvin Christian Abimanyu; Elsya Rahmalia Hidayat; Hana Alifah Putri; Nabila Yusuf; Rama Wijaya Abdul Rozak
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2610

Abstract

This study aims to analyze the impact of promotions on food delivery service applications on consumer behavior. The focus of the research is on the use of the GoFood feature in the Gojek application. The method used is descriptive quantitative, by collecting data through a questionnaire (questionnaire) given to 115 GoFood service users. This questionnaire includes questions about how consumer behavior patterns are related to the promotions provided. The results of this study are that most consumers feel benefited and promotions direct their behavior in a positive direction. A small proportion of consumers feel that promotions direct their behavior in a negative direction. As for certain users, the use of promotional features does not really affect the emergence of positive or negative behavior patterns.
LINGUISTIK DAKWAH: ANALISIS BAHASA FORMAL DAN INFORMAL DALAM PENYEBARAN ISLAM DI ERA DIGITAL Hopid Jidan; Nabila Khairunnisa; Nabila Yusuf; Radita Dian Eka Mauldya; Edi Suresman
Tashdiq: Jurnal Kajian Agama dan Dakwah Vol. 12 No. 4 (2025): Tashdiq: Jurnal Kajian Agama dan Dakwah
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4236/tashdiq.v12i4.12109

Abstract

The development of Islamic da'wah in the digital era brings changes in the way religious messages are conveyed, especially in language selection. The use of formal and informal language in digital da'wah can affect the extent to which audiences understand Islamic teachings. This study aims to examine how the choice of language in digital da'wah affects the understanding of da'wah recipients. Using a quantitative approach and survey method, this study involved 124 respondents who actively access digital da'wah. The results show that the majority of respondents prefer and more easily understand da'wah delivered in casual and communicative language compared to formal language. A more familiar language is more effective in delivering religious messages in the digital space. These results provide insight for Islamic preachers and communicators in designing digital da'wah strategies that are more effective and easily understood by the audience.
Co-Authors Edi Suresman Elsya Rahmalia Hidayat Hana Alifah Putri Hopid Jidan Maula Diah Liani Melvin Christian Abimanyu Nabila Khairunnisa Radita Dian Eka Mauldya Rama Wijaya Abdul Rozak Silmi Asy-Syifaa