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All Journal Concept: Journal of Social Humanities and Education Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Tashdiq: Jurnal Kajian Agama dan Dakwah
Elsya Rahmalia Hidayat
Unknown Affiliation
Religion Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Promosi pada Aplikasi Layanan Pesan Antar Makanan terhadap Perilaku Konsumen Silmi Asy-Syifaa; Maula Diah Liani; Melvin Christian Abimanyu; Elsya Rahmalia Hidayat; Hana Alifah Putri; Nabila Yusuf; Rama Wijaya Abdul Rozak
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2610

Abstract

This study aims to analyze the impact of promotions on food delivery service applications on consumer behavior. The focus of the research is on the use of the GoFood feature in the Gojek application. The method used is descriptive quantitative, by collecting data through a questionnaire (questionnaire) given to 115 GoFood service users. This questionnaire includes questions about how consumer behavior patterns are related to the promotions provided. The results of this study are that most consumers feel benefited and promotions direct their behavior in a positive direction. A small proportion of consumers feel that promotions direct their behavior in a negative direction. As for certain users, the use of promotional features does not really affect the emergence of positive or negative behavior patterns.
PENGARUH PENGGUNAAN APLIKASI TIKTOK SEBAGAI MEDIA DAKWAH TERHADAP MAHASISWA DI ERA DIGITAL Elsya Rahmalia Hidayat; Indriyani Dwi Putri; Maula Diah Liani; Muhamad Raihan Eka Putra; Surani Erni Morowati; Edi Suresman
Tashdiq: Jurnal Kajian Agama dan Dakwah Vol. 12 No. 4 (2025): Tashdiq: Jurnal Kajian Agama dan Dakwah
Publisher : Cahaya Ilmu Bangsa Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4236/tashdiq.v12i4.12130

Abstract

The scope of technological development in the era of digitalization encourages the advancement of Islamic preaching media through modern digital platforms, which play a significant role in disseminating religious messages to the wider community. The TikTok application has become a significant platform in conveying religious messages through engaging and educational Islamic content that can build and develop religious understanding. This research aims to analyze the influence of using the TikTok application as a medium for preaching and to evaluate the effectiveness of the TikTok application as a means of spreading religious teachings among students. This research method uses a descriptive quantitative approach with survey methods and data collection in the form of questionnaires using Google Forms, targeting respondents who are students of the Universitas Pendidikan Indonesia. The research results show that the majority of students at the Universitas Pendidikan Indonesia have understood the use of the TikTok application and have made TikTok a medium for entertainment and information. The TikTok application is also considered effective in the process of disseminating religious knowledge through engaging and creative Islamic preaching content, thereby predominantly encouraging faster student understanding because the delivery of religious values is concise and easy to comprehend. However, in studying and understanding the religious content on the TikTok application, students need to understand the authenticity of the religious videos before sharing them. This is related to the critical awareness of students in responding to religious information disseminated on social media.
Implementasi Kebijakan Penerimaan Peserta Didik Baru dengan Sistem Zonasi pada SMP Negeri 12 Bandung Elsya Rahmalia Hidayat; Agistia Nurbani Rajaba; Silmi Asy-Syifaa; Agni Nazwa N
Concept: Journal of Social Humanities and Education Vol. 3 No. 4 (2024): Desember : Concept : Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i3.1649

Abstract

This research aims to analyze the implementation of the New Student Admissions (PPDB) policy which uses a zoning system at SMPN 12 Bandung. This policy aims to increase equal access to education in society. To achieve this aim, this research applies a qualitative approach, which is considered effective for exploring in-depth information about the experiences and perspectives of the parties involved. Data was collected through direct interviews with resource persons from the student affairs section of SMPN 12 Bandung. This method allows researchers to gain a clearer understanding of the implementation of the zoning system in the PPDB process at the school. This research also aims to evaluate the extent to which zoning policies are effective in increasing access to education, reducing social disparities, and identifying the challenges and opportunities faced by schools in their implementation. It is hoped that the results of this research can provide recommendations for the government and related parties to improve and perfect zoning-based PPDB policies in the future.
Co-Authors Agistia Nurbani Rajaba Agni Nazwa N Edi Suresman Hana Alifah Putri Indriyani Dwi Putri Maula Diah Liani Melvin Christian Abimanyu Muhamad Raihan Eka Putra Nabila Yusuf Rama Wijaya Abdul Rozak Silmi Asy-Syifaa Surani Erni Morowati