Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Pendidikan dan Sosial Humaniora
Mochammad Nafis
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Interaksi Antara Nilai Cashback, Ketentuan Cashback, dan Platform E-Commerce Terhadap Minat Beli Konsumen : (Studi Kasus Pada Pengguna Shopee Di Kota Sidoarjo) Deny Ardiansyah; Afifatus Sholichah; Andini Fitria Rahmadani; Mochammad Nafis; Lintang Cahya Kusuma; Thalita Al Faustina
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2817

Abstract

The development of technology and the internet has brought changes in the way consumers purchase goods and services. E-commerce platforms such as Shopee have become one of the popular platforms for consumers to shop online (Sudiantini et al., 2023). This research aims to examine the influence of cashback value, cashback conditions, and e-commerce platforms on consumer purchasing interest, with a focus on Shopee users in Malang City. A case study conducted on Shopee users in Malang City was chosen as the focus of the research because of the rapid growth of users of this platform and there is still little research conducted on the Shopee e-commerce platform specifically. The research results show that the cashback value does not have a significant influence on consumer buying interest, as evidenced by the P.Values ​​value of 0.828 and T-statistics of 0.217, which do not meet the significance criteria (P.Values ​​< 0.05 and T -statistics > 1.96). The method in this research uses quantitative research, which consists of the cashback value variable, cashback provisions and e-commerce platform which are independent variables and consumer buying interest is the dependent variable. Data collection techniques are techniques used by researchers to obtain data in a study (Stevanus & Pratiwi, 2019)
Keunggulan Kompetitif Berkelanjutan UMKM Di Era Vuca Mochammad Nafis
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 3 No. 3 (2023): September : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v3i3.1859

Abstract

MSMEs in developing countries, especially in Indonesia, are often associated with conditions of economic problems and also social status, both poverties, the effects of unemployment, income that is not evenly distributed and does not meet daily needs and even development in urban and rural areas as well as urbanization problems. It is hoped that developing MSMEs will present an effective contribution. The purpose of this study is to analyze one of the MSME businesses, namely Korean Street Food in Sidoarjo, East Java. The author wants to analyze the role of MSMEs in the area and also their role in helping the economy. The business offered is in the form of selling Korean-style soup and also Takoyaki which are sold per portion worth ten thousand rupiahs and through these sales can generate a monthly sales turnover of around 9-10 million rupiahs. This is very helpful for the regional economy. The SWOT analysis that has been carried out is good, but the concept of product sales and promotion must be actively improved in digitization to support the VUCA generation.
Keunggulan Kompetitif Berkelanjutan UMKM Di Era Vuca Mochammad Nafis
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 3 No. 3 (2023): September : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v3i3.1859

Abstract

MSMEs in developing countries, especially in Indonesia, are often associated with conditions of economic problems and also social status, both poverties, the effects of unemployment, income that is not evenly distributed and does not meet daily needs and even development in urban and rural areas as well as urbanization problems. It is hoped that developing MSMEs will present an effective contribution. The purpose of this study is to analyze one of the MSME businesses, namely Korean Street Food in Sidoarjo, East Java. The author wants to analyze the role of MSMEs in the area and also their role in helping the economy. The business offered is in the form of selling Korean-style soup and also Takoyaki which are sold per portion worth ten thousand rupiahs and through these sales can generate a monthly sales turnover of around 9-10 million rupiahs. This is very helpful for the regional economy. The SWOT analysis that has been carried out is good, but the concept of product sales and promotion must be actively improved in digitization to support the VUCA generation.
Co-Authors Afifatus Sholichah Andini Fitria Rahmadani Deny Ardiansyah Lintang Cahya Kusuma Thalita Al Faustina