Garuda - Garba Rujukan Digital

Interaksi Antara Nilai Cashback, Ketentuan Cashback, dan Platform E-Commerce Terhadap Minat Beli Konsumen : (Studi Kasus Pada Pengguna Shopee Di Kota Sidoarjo) Deny Ardiansyah; Afifatus Sholichah; Andini Fitria Rahmadani; Mochammad Nafis; Lintang Cahya Kusuma; Thalita Al Faustina
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2817

The development of technology and the internet has brought changes in the way consumers purchase goods and services. E-commerce platforms such as Shopee have become one of the popular platforms for consumers to shop online (Sudiantini et al., 2023). This research aims to examine the influence of cashback value, cashback conditions, and e-commerce platforms on consumer purchasing interest, with a focus on Shopee users in Malang City. A case study conducted on Shopee users in Malang City was chosen as the focus of the research because of the rapid growth of users of this platform and there is still little research conducted on the Shopee e-commerce platform specifically. The research results show that the cashback value does not have a significant influence on consumer buying interest, as evidenced by the P.Values value of 0.828 and T-statistics of 0.217, which do not meet the significance criteria (P.Values < 0.05 and T -statistics > 1.96). The method in this research uses quantitative research, which consists of the cashback value variable, cashback provisions and e-commerce platform which are independent variables and consumer buying interest is the dependent variable. Data collection techniques are techniques used by researchers to obtain data in a study (Stevanus & Pratiwi, 2019)

Peran Kompensasi dalam Mencapai Kesejahteraan dan Kepuasaan Kerja Karyawan Dwi Erni Mazro’atul Ilmiyah; Siska Novy Isaroh; Lintang Cahya Kusuma; Nafia Ilhama Qurrotu’aini
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3708

Compensation plays an important role in human resource management as a strategic element to improve employee well-being and job satisfaction. This study aims to explore the relationship between compensation, well-being, and job satisfaction. The method used is qualitative with a library research approach, utilizing relevant academic literature. The results show that fair, competitive, and integrated compensation management with career development can increase employee motivation, loyalty, and productivity. In addition, the role of labor unions and transformational leadership also support the effectiveness of compensation policies. In conclusion, strategically designed compensation is able to meet employee needs and support the achievement of organizational goals.

Peranan Mahasiswa dalam Kegiatan Pengabdian Masyarakat untuk Pemberdayaan UMKM Berbasis Digital Haris Eka Yuwana; Evi Mahsunah; Ade Farin; Rizqi Rachma Oktaviani; Lintang Cahya Kusuma; Muhammad Farly Rizky; Mufarihatus Sholiha; Mochammad Rizal; Nur Shinta Devayanti; Ika Azizah Putri Andini; Andini Fitria Rahmadani
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1390

Mahasiswa memiliki peran penting dalam pengabdian kepada masyarakat, terutama dalam mengidentifikasi dan memberikan solusi atas berbagai tantangan yang dihadapi oleh warga. Pengabdian masyarakat ini bertujuan untuk mengeksplorasi kontribusi mahasiswa dalam pemberdayaan masyarakat melalui berbagai kegiatan yang berfokus pada revitalisasi lingkungan, pengembangan usaha kecil dan menengah (UMKM), serta pendampingan edukatif bagi anak-anak dan warga setempat. Metode yang diterapkan berupa observasi langsung di lapangan, mencakup survei lokasi, interaksi dengan masyarakat, serta pelaksanaan program yang disesuaikan dengan kebutuhan setempat. Hasil pengabdian masyarakat menunjukkan bahwa keterlibatan mahasiswa dalam kegiatan sosial mampu meningkatkan kesadaran lingkungan, memperkuat ekonomi masyarakat melalui digitalisasi pemasaran UMKM, dan mengembangkan keterampilan sosial serta kepemimpinan mahasiswa. Pengabdian masyarakat ini menegaskan bahwa kolaborasi antara mahasiswa, masyarakat, dan pemerintah setempat memiliki dampak positif dalam membangun lingkungan yang lebih berdaya dan mandiri. Students play an important role in community service, especially in identifying and providing solutions to various challenges faced by residents. This community service aims to explore students' contributions to community empowerment through various activities that focus on environmental revitalization, the development of small and medium enterprises (SMEs), and educational assistance for children and residents. The methods applied are direct observation in the field, including location surveys, interaction with the community, and implementation of programs tailored to local needs. The results of community service show that student involvement in social activities can increase environmental awareness, strengthen the community's economy through the digitalization of MSME marketing, and develop students' social and leadership skills. This community service confirms that collaboration between students, the community, and the local government has a positive impact on building a more empowered and independent environment.

Pemanfaatan Qris Pada Wirausahawan Wanita Guna Meningkatkan Ekonomi Keluarga Lintang cahya kusuma
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1297

Dalam beberapa waktu terakhir, perkembangan teknologi digital terjadi sangat pesat termasuk dalam sistem pembayaran. Masyarakat sebagai konsumen mulai terbiasa menggunakan pembayaran digital. Para wirausahawan dengan ini dituntut untuk mampu memfasilitasi proses transaksi tersebut. Namun, tidak semua wirausahawan dapat secara cepat mengikuti trend penggunaan pembayaran digital. Oleh karena itu, tujuan dari penelitian ini adalah untuk menganalisis bagaimana wirausahawan wanita dapat meningkatkan ekonomi keluarga lewat pemanfaatan Qris. Tulisan ini menggunakan metode penelitian kualitatif, dimana metode penelitian kuantitatif deskriptif ini mengambil sumber referensi dari buku, maupun internet. Dengan menggunakan analisis regresi logistik diketahui bahwa berdasarkan pengujian hipotesis secara simultan disimpulkan bahwa terdapat setidaknya satu variabel independen yang berpengaruh signifikan terhadap minat wanita pengusaha dalam menggunakan layanan QRIS sebagai digital payer.

Peranan Mahasiswa dalam Kegiatan Pengabdian Masyarakat untuk Pemberdayaan UMKM Berbasis Digital Haris Eka Yuwana; Evi Mahsunah; Rizqi Rachma Oktaviani; Lintang Cahya Kusuma; Muhammad Farly Rizky; Mufarihatus Sholiha; Mochammad Rizal; Nur Shinta Devayanti; Ika Azizah Putri Andini; Andini Fitria Rahmadani; Ade Farin
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1390

Mahasiswa memiliki peran penting dalam pengabdian kepada masyarakat, terutama dalam mengidentifikasi dan memberikan solusi atas berbagai tantangan yang dihadapi oleh warga. Pengabdian masyarakat ini bertujuan untuk mengeksplorasi kontribusi mahasiswa dalam pemberdayaan masyarakat melalui berbagai kegiatan yang berfokus pada revitalisasi lingkungan, pengembangan usaha kecil dan menengah (UMKM), serta pendampingan edukatif bagi anak-anak dan warga setempat. Metode yang diterapkan berupa observasi langsung di lapangan, mencakup survei lokasi, interaksi dengan masyarakat, serta pelaksanaan program yang disesuaikan dengan kebutuhan setempat. Hasil pengabdian masyarakat menunjukkan bahwa keterlibatan mahasiswa dalam kegiatan sosial mampu meningkatkan kesadaran lingkungan, memperkuat ekonomi masyarakat melalui digitalisasi pemasaran UMKM, dan mengembangkan keterampilan sosial serta kepemimpinan mahasiswa. Pengabdian masyarakat ini menegaskan bahwa kolaborasi antara mahasiswa, masyarakat, dan pemerintah setempat memiliki dampak positif dalam membangun lingkungan yang lebih berdaya dan mandiri. Students play an important role in community service, especially in identifying and providing solutions to various challenges faced by residents. This community service aims to explore students' contributions to community empowerment through various activities that focus on environmental revitalization, the development of small and medium enterprises (SMEs), and educational assistance for children and residents. The methods applied are direct observation in the field, including location surveys, interaction with the community, and implementation of programs tailored to local needs. The results of community service show that student involvement in social activities can increase environmental awareness, strengthen the community's economy through the digitalization of MSME marketing, and develop students' social and leadership skills. This community service confirms that collaboration between students, the community, and the local government has a positive impact on building a more empowered and independent environment.

PENGARUH STANDAR OPERASIONAL PROSEDUR (SOP) DAN LINGKUNGAN KERJA TERHADAP PERFORMA INDIVIDU DENGAN MOTIVASI SEBAGAI MEDIASI PADA KURIR PAKET EKSPEDISI DI SIDOARJO Lintang Cahya Kusuma; Qurratu’aini, Nafia Ilhama; Larassaty, Ayu Lucy; Sholikhah, Afifatus
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i2.1794

This study aims to analyze the influence of Standard Operating Procedures (SOP) and the work environment on individual performance with motivation as a mediating variable in expedition couriers. individual performance with motivation as a mediating variable in expedition couriers in Sidoarjo. Using a quantitative approach with explanatory research method, data were collected through surveys using questionnaires and analyzed with SmartPLS 4. The results showed that SOP and work environment have a significant effect on motivation and individual performance. The results showed that SOP and work environment have a significant effect on motivation and individual performance. Motivation also affects individual performance, but does not play a mediating role in the relationship between SOP and work environment. role as a mediating in the relationship between SOP and work environment to individual performance. The implications of this study emphasize the importance of implementing effective SOP and the creation of a conducive work environment to improve courier performance. performance of expedition couriers.

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