Garuda - Garba Rujukan Digital

Interaksi Antara Nilai Cashback, Ketentuan Cashback, dan Platform E-Commerce Terhadap Minat Beli Konsumen : (Studi Kasus Pada Pengguna Shopee Di Kota Sidoarjo) Deny Ardiansyah; Afifatus Sholichah; Andini Fitria Rahmadani; Mochammad Nafis; Lintang Cahya Kusuma; Thalita Al Faustina
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 3 (2024): Juli : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i3.2817

The development of technology and the internet has brought changes in the way consumers purchase goods and services. E-commerce platforms such as Shopee have become one of the popular platforms for consumers to shop online (Sudiantini et al., 2023). This research aims to examine the influence of cashback value, cashback conditions, and e-commerce platforms on consumer purchasing interest, with a focus on Shopee users in Malang City. A case study conducted on Shopee users in Malang City was chosen as the focus of the research because of the rapid growth of users of this platform and there is still little research conducted on the Shopee e-commerce platform specifically. The research results show that the cashback value does not have a significant influence on consumer buying interest, as evidenced by the P.Values value of 0.828 and T-statistics of 0.217, which do not meet the significance criteria (P.Values < 0.05 and T -statistics > 1.96). The method in this research uses quantitative research, which consists of the cashback value variable, cashback provisions and e-commerce platform which are independent variables and consumer buying interest is the dependent variable. Data collection techniques are techniques used by researchers to obtain data in a study (Stevanus & Pratiwi, 2019)

Peranan Mahasiswa dalam Kegiatan Pengabdian Masyarakat untuk Pemberdayaan UMKM Berbasis Digital Haris Eka Yuwana; Evi Mahsunah; Ade Farin; Rizqi Rachma Oktaviani; Lintang Cahya Kusuma; Muhammad Farly Rizky; Mufarihatus Sholiha; Mochammad Rizal; Nur Shinta Devayanti; Ika Azizah Putri Andini; Andini Fitria Rahmadani
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1390

Mahasiswa memiliki peran penting dalam pengabdian kepada masyarakat, terutama dalam mengidentifikasi dan memberikan solusi atas berbagai tantangan yang dihadapi oleh warga. Pengabdian masyarakat ini bertujuan untuk mengeksplorasi kontribusi mahasiswa dalam pemberdayaan masyarakat melalui berbagai kegiatan yang berfokus pada revitalisasi lingkungan, pengembangan usaha kecil dan menengah (UMKM), serta pendampingan edukatif bagi anak-anak dan warga setempat. Metode yang diterapkan berupa observasi langsung di lapangan, mencakup survei lokasi, interaksi dengan masyarakat, serta pelaksanaan program yang disesuaikan dengan kebutuhan setempat. Hasil pengabdian masyarakat menunjukkan bahwa keterlibatan mahasiswa dalam kegiatan sosial mampu meningkatkan kesadaran lingkungan, memperkuat ekonomi masyarakat melalui digitalisasi pemasaran UMKM, dan mengembangkan keterampilan sosial serta kepemimpinan mahasiswa. Pengabdian masyarakat ini menegaskan bahwa kolaborasi antara mahasiswa, masyarakat, dan pemerintah setempat memiliki dampak positif dalam membangun lingkungan yang lebih berdaya dan mandiri. Students play an important role in community service, especially in identifying and providing solutions to various challenges faced by residents. This community service aims to explore students' contributions to community empowerment through various activities that focus on environmental revitalization, the development of small and medium enterprises (SMEs), and educational assistance for children and residents. The methods applied are direct observation in the field, including location surveys, interaction with the community, and implementation of programs tailored to local needs. The results of community service show that student involvement in social activities can increase environmental awareness, strengthen the community's economy through the digitalization of MSME marketing, and develop students' social and leadership skills. This community service confirms that collaboration between students, the community, and the local government has a positive impact on building a more empowered and independent environment.

Peranan Madrasah Diniyah Dalam Meningkatkan Akhlak Di Madrasah Diniyah Baitullah Waru Sidoarjo Andini Fitria Rahmadani; Wahyu Eko Pujianto
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1313

Madrasah Diniyah is one of the learning institutions, recognized as having a sizable contribution in raising and improving the world of learning. Madrasah Diniyah is also believed to be an alternative for solving various learning problems that are currently occurring. The role of Madrasah Diniyah in building the character of students in the current era of globalization is very significant, related to various problems that are currently in the public spotlight both in terms of culture, learning and so on. The topic of research this time is very important to discuss in order to be able to provide information, insight so that it can be considered by all Indonesian people, especially the people of Sidoarjo Regency so that they can enter non-formal schools in Madrasah Diniyah so that their sons and daughters can achieve optimal learning.

Peranan Mahasiswa dalam Kegiatan Pengabdian Masyarakat untuk Pemberdayaan UMKM Berbasis Digital Haris Eka Yuwana; Evi Mahsunah; Rizqi Rachma Oktaviani; Lintang Cahya Kusuma; Muhammad Farly Rizky; Mufarihatus Sholiha; Mochammad Rizal; Nur Shinta Devayanti; Ika Azizah Putri Andini; Andini Fitria Rahmadani; Ade Farin
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1390

Mahasiswa memiliki peran penting dalam pengabdian kepada masyarakat, terutama dalam mengidentifikasi dan memberikan solusi atas berbagai tantangan yang dihadapi oleh warga. Pengabdian masyarakat ini bertujuan untuk mengeksplorasi kontribusi mahasiswa dalam pemberdayaan masyarakat melalui berbagai kegiatan yang berfokus pada revitalisasi lingkungan, pengembangan usaha kecil dan menengah (UMKM), serta pendampingan edukatif bagi anak-anak dan warga setempat. Metode yang diterapkan berupa observasi langsung di lapangan, mencakup survei lokasi, interaksi dengan masyarakat, serta pelaksanaan program yang disesuaikan dengan kebutuhan setempat. Hasil pengabdian masyarakat menunjukkan bahwa keterlibatan mahasiswa dalam kegiatan sosial mampu meningkatkan kesadaran lingkungan, memperkuat ekonomi masyarakat melalui digitalisasi pemasaran UMKM, dan mengembangkan keterampilan sosial serta kepemimpinan mahasiswa. Pengabdian masyarakat ini menegaskan bahwa kolaborasi antara mahasiswa, masyarakat, dan pemerintah setempat memiliki dampak positif dalam membangun lingkungan yang lebih berdaya dan mandiri. Students play an important role in community service, especially in identifying and providing solutions to various challenges faced by residents. This community service aims to explore students' contributions to community empowerment through various activities that focus on environmental revitalization, the development of small and medium enterprises (SMEs), and educational assistance for children and residents. The methods applied are direct observation in the field, including location surveys, interaction with the community, and implementation of programs tailored to local needs. The results of community service show that student involvement in social activities can increase environmental awareness, strengthen the community's economy through the digitalization of MSME marketing, and develop students' social and leadership skills. This community service confirms that collaboration between students, the community, and the local government has a positive impact on building a more empowered and independent environment.

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