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All Journal UICELL Conference Proceeding Jurnal Ilmiah Pariwisata
Hutagalung, M. Husen
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Humanities Education Environmental Science

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Tour Guiding Practice: English Speaking Learning Phenomenon for Tour & Travel Students Rachman, Arief F.; Hutagalung, M. Husen; Mukminin, Amirul
UICELL No 7 (2023): UICELL Conference Proceedings 2023 (in progress)
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

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Abstract

Tour guiding is an essential subject for Tour & Travel students at Trisakti Institute of Tourism, Jakarta. The subject is a practical credit class where students will act as a guide and deliver information in two-way communication in English during the trip. Aim of the paper is to study the English learning phenomenon during practical class subject of tour guiding. It used a qualitative method to explore English learning process during tour guiding, and it is analyzed by Interpretative Phenomenology Analysis (IPA). Findings show that English learning in tour guiding practice applied to opportunity to practice English speaking in tour guiding, assignments as tour guide on the itinerary, and internalization to mindset. Keywords: tour guide, opportunity to practice, assignments, internalization to mindset, interpretative phenomenology analysis, out of town tour
Peran dan Transformasi Pemandu Wisata di Era Digital: Sebuah Systematic Literature Review Pusparani, Pusparani; Herienda, Florensia; Adriani, Hanni; Hutagalung, M. Husen; Pradhipta, RMW Agie
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1977

Abstract

TThis study aims to map the roles and transformations of tour guides in the digital era through a systematic review of current empirical evidence. The research employed a Systematic Literature Review (SLR) guided by the PRISMA framework, drawing data from Scopus, Web of Science, and Google Scholar (1995–2025). A total of 33 articles met the inclusion criteria and were thematically analyzed and narratively synthesized. The findings reveal three complementary thematic clusters. The first cluster highlights professional competencies, interpretative, interpersonal, and managerial dimensions as core service attributes that enhance service quality, satisfaction, and behavioral intentions. The second cluster emphasizes affective dimensions, such as emotional labor, empathy, and rapport, as psychological mechanisms that transform service quality into memorable tourism experiences, leading to loyalty and positive word-of-mouth. The third cluster identifies the digital transformation of tour guiding through mobile applications, AR/VR/XR, virtual or livestream tours, and AI-assisted collaboration, which strengthen interactivity, immersion, personalization, and eWOM. In conclusion, the synergy of competence, affect, and digital capability creates an experiential value chain linking service quality to satisfaction, loyalty, and destination image. Future research is recommended to examine tour guide well-being, evaluate human–AI co-guiding, employ multi-group SEM, conduct bibliometric/meta-analyses, and compare outcome-based versus input-based certification systems. Keywords: tour guide transformation, digital tourism, systematic literature review
Co-Authors Adriani, Hanni Amirul Mukminin Florensia Herienda Pradhipta, RMW Agie Pusparani, Pusparani Rachman, Arief F.