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THE INFLUENCE OF LOCATION AND PROMOTION ON INTEREST IN VISITING UPTOWN BREW COFFEE SHOP GREENLAKE CITY TANGERANG Enggriani, Mimi; Triono, Freddy; Pusparani, Pusparani; Maharani, Mira
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of location and promotion on interest in visiting the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study were all visitors who came to Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample consisted of 100 people. Partial research results show that location and promotion have a significant effect on visiting interest. A strategic location that is easy to find is the most important thing in opening a business. Promotions carried out by Uptown Brew Coffee Shop include promotions on social media and conventional word of mouth which can provide potential visitors with information and experiences.
Facilities in City Parks Can Increase the number of Visits Pusparani, Pusparani; Nasution, Deivy Zulyanti; Maharani, Mira
International Journal of Multidisciplinary Approach Research and Science Том 3 № 01 (2025): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v3i01.1336

Abstract

City parks provide recreational space and social interaction in urban areas. One park that has great potential is Bulak Teko Indah Park in West Jakarta, which offers various facilities for visitors, especially families with children. This study aims to explore how improving facilities in this park can affect visitor visits. The method used is a qualitative descriptive approach with in-depth interviews, participant observation, and documentation. Data were collected from 15 visitors and three park managers. The results showed that better facilities, such as safe play equipment, sports space, and comfortable seating, played a significant role in increasing comfort and extending the duration of visits. Safety was the main factor for families with children, while the diversity of facilities met the needs of various groups. However, there was input to increase the number of seats and improve the cleanliness of the park. Based on these findings, park managers are advised to add educational facilities, improve cleanliness, and improve accessibility for visitors with special needs. Thus, Bulak Teko Indah Park can become a more attractive and beneficial recreational destination for the community and support the development of a more inclusive and sustainable city park.
The Role of Tour Guides in Enhancing Tourist Experience and Satisfaction at Taman Mini Indonesia Indah Jakarta Pusparani, Pusparani; Rachman, Arief Faizal; Hutagalung, M. Husen; Boediman, Surya Fadjar; Enggriani, Mimi
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.275

Abstract

This study aims to analyze the impact of tour guides' interpersonal communication on tourists' experiences at Taman Mini Indonesia Indah (TMII), with tourist satisfaction as a moderating variable. The research uses a quantitative method with a descriptive and causal design. Data was collected through questionnaires distributed to 200 tourists visiting TMII who were directly involved in guided tours. The data analysis technique used is Smart PLS to test the relationships between variables. The results show that interpersonal communication of tour guides has a positive and significant effect on tourists' experiences, and tourist satisfaction serves as a moderating variable that strengthens this relationship. Open, friendly, and clear communication from the tour guide can enhance tourist satisfaction, which in turn improves tourists' experiences. This study concludes that the quality of communication between tour guides and tourists plays a crucial role in creating a memorable and satisfying tourism experience. Recommendations for TMII management include placing more emphasis on interpersonal communication training for tour guides and optimizing the system for measuring tourist satisfaction. Tour guides are encouraged to continuously improve their communication skills, while tourists are advised to actively participate in interactions with tour guides for a more enriching tourism experience. Keywords: Interpersonal communication, tourist satisfaction, tourist experience, tour guide
Pengaruh Pengetahuan Tour Guide dan Keterampilan Tour Guide Terhadap Kepuasan Wisatawan di Kota Tua Jakarta, Indonesia Pusparani, Pusparani; Boediman, Surya Fadjar; Nasution, Deivy Zulyanti; Rachman, Arief Faizal; Hutagalung, Husen
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1833

Abstract

The Old City of Jakarta, as a historical tourist destination, requires competent tour guides to increase tourist satisfaction. This research aims to analyze the influence of tour guide knowledge and skills on tourist satisfaction. The method used was quantitative research with a cross-sectional design, involving 150 randomly selected respondents. Data was collected through questionnaires and analyzed using validity, reliability and multiple linear regression tests. The research results show that tour guide knowledge has a positive and significant influence on tourist satisfaction with a p value <0.05. Apart from that, communication skills also make a significant contribution in increasing tourist satisfaction. The discussion shows that tour guides who have a deep understanding of the tourist attraction and good interpersonal skills can create a more satisfying tourism experience. The conclusion of this research emphasizes the importance of increasing the competence of tour guides in order to increase tourist satisfaction. The advice for tour guides is to continue to develop their knowledge and skills, while tourists are expected to interact more actively with guides. Further research is recommended to explore other variables that can influence tourist satisfaction in various locations. Keywords: knowledge, skills, tourist satisfaction, tour guides
Peran Gender Pada Pengembangan Desa Wisata Lembah Asri Serang (D’LAS) Kecamatan Karangreja Nofiyanti, Fifi; Nasution, Deivy Zulyanti; Pusparani, Pusparani
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1792

Abstract

This research aims to determine the role of gender in the development of the Asri Serang Valley (D'Las) tourist village, Karangreja District. Looking at the tourism aspect in Lembah Asri Serang Purbalingga can equalize gender roles, thereby reducing early marriages in the village. The research method used is a descriptive qualitative method. However, to complete the research data, respondent demographics are used. The research sample used incidental sampling. The results of the research showed that women were chosen to take care of work that was not too heavy and easy to do, and thought more about labor, namely finance, ticket keeper, homestay administrator. Mapping village potential, management, legality of village institutions, and village partnerships do not differentiate between women. There are equal gender roles in the development process of the Lembah Asri Serang (D'Las) tourist village. The role of gender in the element of marginalization of women does not occur in the development of this village, because women are given good positions, so that they can support work at tourist attractions better and more appropriately. It can be concluded that the role of gender in the development of the D'Las tourist village has a positive response to women to support and manage D'Las tourism, thereby making the Lembah Asri (D'Las) tourist village for the welfare of the community and reducing early marriage in Karangreja Village, Purbalingga. Keywords: gender roles, tourism village development, Asri D'Las Valley
Peran dan Transformasi Pemandu Wisata di Era Digital: Sebuah Systematic Literature Review Pusparani, Pusparani; Herienda, Florensia; Adriani, Hanni; Hutagalung, M. Husen; Pradhipta, RMW Agie
Jurnal Ilmiah Pariwisata Vol 30 No 3 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i3.1977

Abstract

TThis study aims to map the roles and transformations of tour guides in the digital era through a systematic review of current empirical evidence. The research employed a Systematic Literature Review (SLR) guided by the PRISMA framework, drawing data from Scopus, Web of Science, and Google Scholar (1995–2025). A total of 33 articles met the inclusion criteria and were thematically analyzed and narratively synthesized. The findings reveal three complementary thematic clusters. The first cluster highlights professional competencies, interpretative, interpersonal, and managerial dimensions as core service attributes that enhance service quality, satisfaction, and behavioral intentions. The second cluster emphasizes affective dimensions, such as emotional labor, empathy, and rapport, as psychological mechanisms that transform service quality into memorable tourism experiences, leading to loyalty and positive word-of-mouth. The third cluster identifies the digital transformation of tour guiding through mobile applications, AR/VR/XR, virtual or livestream tours, and AI-assisted collaboration, which strengthen interactivity, immersion, personalization, and eWOM. In conclusion, the synergy of competence, affect, and digital capability creates an experiential value chain linking service quality to satisfaction, loyalty, and destination image. Future research is recommended to examine tour guide well-being, evaluate human–AI co-guiding, employ multi-group SEM, conduct bibliometric/meta-analyses, and compare outcome-based versus input-based certification systems. Keywords: tour guide transformation, digital tourism, systematic literature review
Generation Z Entrepreneurship in Tourism Opportunity: An Interpretative Phenomenological analysis Hutagalung, Husen; Rachman, Arief Faizal; Rahayu, Nurti; Hermawan, Yudan; Aryapranata, Aryawan; Pusparani, Pusparani; Rianto, Rianto; Riyadi, Agus; Budiman, Surya Fajar; Pradhipta, RMW Agie
Journal of Educational, Health and Community Psychology VOL 14 NO 4 DECEMBER 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.31399

Abstract

This study aims to explore the psychological experiences of Generation Z entrepreneurs in Jakarta who seize opportunities in tourism-related businesses such as open trips, beauty services, laundry, culinary ventures, and souvenir shops. Using a qualitative phenomenological design, this research adopts an Interpretative Phenomenological Analysis (IPA) approach to understand how young entrepreneurs interpret their entrepreneurial journeys in a rapidly changing digital era. Five Gen-Z entrepreneurs participated in semi-structured interviews, and the data were analyzed through a hermeneutic and idiographic process to capture the depth of lived experiences. The analysis revealed three superordinate themes: (1) self-confidence, characterized by technological mastery and optimism in facing business challenges; (2) independence, reflected in their preference for freedom of expression and anti-hierarchical work culture; and (3) pragmatism, denoting a lifestyle-oriented pursuit of financial freedom and comfort. These findings contribute to a deeper understanding of Gen-Z entrepreneurial identity and offer practical implications for developing entrepreneurship education and character-building programs in both formal and informal educational settings.