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All Journal Dinamika Pendidikan Teknis Ilomata International Journal of Management JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Ilomata International Journal of Management Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside International Journal of Integrative Sciences Applied Accounting and Management Review International Journal of Economics, Commerce, and Management Data : Journal of Information Systems and Management
Mohamad Hasanudin
Accounting Department, Semarang State Polytechnic
Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Literasi Keuangan Digital dan Pemasaran Digital Bagi Peningkatan Usaha Kelompok Pengolah dan Pemasar (Poklahsar) Global Milkfish Semarang Widyarti, Maria Th. Heni; Hasanudin, Mohamad; Karyanti, Tutik Dwi; Widiart, Ardian; Pinanditho, Kenneth; Arbainah, Siti; Korawijayanti, Lardin
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 2 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i2.1120

Abstract

The Global Milkfish Processing and Marketing Group (Poklahsar) located in Kampung Sentra Bandeng has been proven to improve the welfare of the surrounding community and is able to absorb workers in the area. However, in its operations it has not implemented digital financial management and marketing. With an understanding of digital marketing, it is hoped that the sales prospects for processed milkfish products can reach a wider market. This study uses a qualitative approach with a participatory method to understand the needs and challenges faced by the Semarang Global Milkfish Processing and Marketing Group (POKLAHSAR) in adopting digital financial literacy and digital marketing. Descriptive statistical analysis techniques are also used to support the interpretation of relevant quantitative data, such as the level of member involvement in training and changes in the use of digital media. Based on the results of the activity, out of 20 MSMEs, 7 MSMEs (35%) have implemented conventional financial management and the rest have not. After the activity, all 20 MSMEs (100%) were able to implement digital business financial management because they had been equipped and given an MSME financial management template using Microsoft Excel. Participants now have better abilities in utilizing social media to promote their products more effectively. Before the activity, only 5 MSMEs (25%) out of 20 MSMEs utilized digital marketing. After the activity, 20 MSMEs already had their own social media, and 5 MSMEs (25%) started implementing advertising through social media.ABSTRAKKelompok Pengolah dan Pemasar (Poklahsar) Global Milkfish yang berlokasi di Kampung Sentra Bandeng terbukti meningkatkan kesejahteraan Masyarakat sekitar dan mampu menyerap tenaga kerja disekitar daerah tersebut. Namun, dalam operasinya belum menerapkan pengelolaan keuangan dan pemasaran digital. Dengan pemahaman pemasaran digital diharapkan prospek penjualan produk olahan bandeng bisa menjangkau pemasaran yang lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode partisipatif untuk memahami kebutuhan dan tantangan yang dihadapi oleh kelompok Pengolah dan Pemasar (POKLAHSAR) Global Milkfish Semarang dalam mengadopsi literasi keuangan digital dan pemasaran digital. Teknik analisis statistik deskriptif juga digunakan untuk mendukung interpretasi data kuantitatif yang relevan, seperti tingkat keterlibatan anggota dalam pelatihan serta perubahan penggunaan media digital. Berdasarkan hasil kegiatan, dari 20 UMKM, 7 UMKM (35%) sudah menerapkan pengelolaan keuangan konvensional dan sisanya belum. Setelah kegiatan, seluruh 20 UMKM (100%) sudah dapat menerapkan pengelolaan keuangan usaha digital karena sudah dibekali dan diberikan template pengelolaan keuangan UMKM menggunakan Microsoft Excel. Peserta kini memiliki kemampuan yang lebih baik dalam memanfaatkan media sosial untuk mempromosikan produk mereka secara lebih efektif. Sebelum kegiatan hanya 5 UMKM (25%) dari 20 UMKM yang memanfaatkan pemasaran digital. Setelah kegiatan 20 UMKM sudah memiliki sosial media masing-masing, serta 5 UMKM (25%) mulai menerapkan iklan melalui sosial media.
Evaluation of E-Learning Implementation During The Covid-19 Pandemic: A Case Study At Politeknik Negeri Semarang (POLINES) Indonesia Hasanudin, Mohamad; Sadida, Afiat; Widyarti, Maria Th Heni; Budiyono, Iwan; Pinandhito, Kenneth; Pradana, Bagas Putra
Data : Journal of Information Systems and Management Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/data.v2i4.358

Abstract

In early 2020, Indonesia, including the world, faces the massive spread of the Covid-19 virus. The spread of COVID-19 has prompted the President of the Republic of Indonesia through the minister of education to issue Circular Number 4 of 2020 concerning the Implementation of Education Policies in Emergency Times Spread of COVID-19 in a Circular It is explained that the learning process is carried out at home through online learning. This policy means changing the learning method from the majority of face-to-face to online learning. Online learning methods are new to all interested parties: teachers, students, and education management. This phenomenon encourages a study to be carried out that aims to determine the effectiveness of online learning at the Semarang State Polytechnic in achieving curriculum targets. This quantitative research begins with a review of policies and literature related to COVID-19 and online learning, which is continued by using an online questionnaire to collect data obtained from 643 student respondents and 76 lecturers in 5 departments and 18 study programs from 25 study programs in POLINES This study wanted to determine the effectiveness of online using El Nino from 1) Content, 2) Interface, 3) Feedback and assessment, 4) Convenience, 5) Interaction, and 6) Social Influence; research findings from the six variables obtained an overall average index. Which was obtained from the lecturers' respondents was 69%, while the overall average index obtained from student respondents was 73%.
THE INFLUENCE OF GCG AND COMPANY SIZE ON FINANCIAL PERFORMANCE IN CIGARETTE COMPANIES LISTED ON THE IDX IN 2019-2023 Rini, Dian Yustika; Hasanudin, Mohamad; Putri, Alvianita Gunawan
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.5853

Abstract

Financial performance is a measure that shows the financial health of a company during a certain period. Analyzing the influence of GCG and company size on financial performance is the purpose of this research. This study employs purposive sampling, with four companies serving as the sample. The data analysis technique uses multiple linear regression analysis, and the analysis technique to test the hypothesis uses the F test, t test, and the coefficient of determination test (R2). The results of hypothesis testing and discussion show that the Board of Directors, Independent Commissioner, Audit Committee, Institutional Ownership, and Company Size simultaneously affect financial performance. While partially the Independent Board of Commissioners has a significant effect on financial performance, while the Board of Directors, Audit Committee, Institutional Ownership, and Company Size have no significant effect on financial performance.  Keywords: Financial Performance (ROA), Board of Directors, Independent Commissioner, Institutional Ownership, Company Size.
ANALYSIS OF THE EFFECT OF GREEN PERCEIVED RISK, GREEN PACKAGING, AND GREEN PRODUCT ON GREEN PURCHASE INTENTION ON CULINARY OR FOOD MSME PRODUCTS (STUDY ON STUDENT CONSUMERS IN SEMARANG CITY) Hasanudin, Mohamad; Marliyati, Marliyati; Gayatrie, Christina Retno; Sulistyo, Sulistyo; Widiarto, Ardian
Applied Accounting and Management Review (AAMAR) Vol. 3 No. 2 (2024): APPLIED ACCOUNTING AND MANAGEMENT REVIEW (AAMAR)
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/aamar.v3i2.6167

Abstract

After experiencing the Covid-19 Pandemic starting in 2023, the Indonesian economy began to rise but has not fully reached normal conditions. The same condition is also experienced by the MSME sector, especially the culinary / food sector. The impact of the economic recovery after the covid pandemic also has an impact on the increasing amount of waste. According to the Semarang City Environmental Agency (DLH), during the pandemic waste production started at 900 tons, even down to 650 tons, but now in 2022 after the covid pandemic began to end the amount of waste began to rise to 1200 tons of waste per day. This study aims to determine and analyze whether or not there is a relationship between the green economy perception variable which consists of: Green Perceived Risk Green Packaging and Green Product on Green Purchase Intention among students in Semarang city related to the implementation of Semarang mayor regulation no.27 of 2019 concerning plastic waste control in Semarang city. Data collection was carried out using a questionnaire or questionnaire method and observation. The data analysis method used in this research is Structural Equation Modeling with the Partial Least Square (SEM-PLS) algorithm approach. Based on the results of this study, it will be concluded that the effect value of Green Perceived Risk (X1) on Green Purchase Intention (Y) is a negative and insignificant effect on the attitude of desire to buy green products, thus H1 is rejected. The effect value of Green Packaging (X2) on Green Purchase Intention (Y) is a positive and insignificant effect on the interest in buying green products, thus H2 is rejected. The value of the influence of Green Product (X3) on Green Purchase Intention (Y) is a positive and significant effect on the interest in buying green products, thus H3 is accepted.
The Impact of the Covid-19 Pandemic on the Performance of Batik, Milk and Culinary MSMEs in the City of Semarang Mohamad Hasanudin; Marliyati; Ch Retno Gayatri; Sulistyo; Ardian Widiarto
International Journal of Integrative Sciences Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i2.7686

Abstract

The most pronounced impact of the COVID-19 pandemic for Milkfish, Culinary, and Batik MSME entrepreneurs are experiencing a decline in sales turnover. After the pandemic subsided, consumer demand began to increase so MSME sales turnover increased. This research uses analysis of each variable using a questionnaire. The results of the survey that has been carried out show that batik MSMEs have the main obstacles in the form of capital and low consumer demand for batik. For milkfish and culinary MSMEs, the problem is low demand from consumers, some milkfish and culinary MSMEs do not yet sell online. The obstacle after the pandemic subsides is the still high price of raw materials. During the COVID-19 pandemic, sales of batik, milkfish, and culinary MSMEs generally experienced a decline in sales turnover of around 40-80%. The employment rate for batik, milkfish, and culinary MSMEs during the COVID-19 period was 15%. MSMEs experienced a reduction in the number of workers and also a reduction in the number of working hours. Milkfish and culinary MSMEs during the COVID-19 pandemic and after the COVID-19 period experienced problems in the raw material supply chain and price increases
Co-Authors Afiat Sadida Alvianita Gunawan Putri Antika Yusnia Arbainah, Siti Ardian Widiarto Asrori, Mohamad Ch Retno Gayatri Gayatrie, Christina Retno Iwan Budiyono, Iwan Karyanti, Tutik Dwi Kenneth Pinandhito Korawijayanti, Lardin Maria Theresia Heni Widyarti Marliyati Marliyati Marliyati, Marliyati Musyafa Al Farizi Farizi Musyafa Al Farizi Farizi Nadzifah Sabila Husna Pinanditho, Kenneth Pradana, Bagas Putra Rafi Ardo Rini, Dian Yustika Rusniti, Rusniti Sadida, Afiat Septian Yudha Kusuma Sulistyo Sulistyo Sulistyo Tutik Dwi Karyanti Widiart, Ardian Widyarti, Maria Th Heni Widyarti, Maria Th. Heni