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Erida Nursiana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mengukur Citra Carrefour BG Junction Surabaya Erida Nursiana; Aridha Prassetya; Harsono Teguh; Diana Zuhro; Sutini Sutini
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 1 (2024): April: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i1.2363

Abstract

A retail business is a business selling products and services that have been added to meet the needs of individuals, families or other end users. Retail business in Indonesia is divided into 2 groups, namely traditional retail and modern retail. Modern retail is basically a development of traditional retail. Retail business does not always have to be done in a shop, but can also be done via telephone or internet, also called retail or non-shop retail. The characteristics of a traditional retail business are simple, the place is not too large, the goods sold are not too many type, the management or management system is still simple, does not offer shopping convenience and there is still a process of haggling over prices with traders, and the products sold are not displayed openly, so customers do not know whether the retailer has the goods they are looking for or not. Meanwhile, modern retail businesses On the contrary, it offers a spacious place, there are many types of goods sold, the management system is well managed, offers shopping convenience, the selling price is fixed (fixed price), so there is no bargaining process and there is a self-service or self-service system, as well as displays products on open shelves, so customers can see, choose, and even try products first before deciding to buy. Of all the retail companies, there is one large company that also dominates the retail business currently, namely Carrefour. Carrefour is an international supermarket group, headquartered in France. Carrefour is the second largest retail group after Wal-Mart. The first Carrefour store opened on June 3, 1957, in Annecy near an intersection
Mengukur Citra Carrefour Bg Junction Di Kota Surabaya Erida Nursiana; Aridha Prassetya; Achmad Daengs GS; Mahjudin Mahjudin; Diana Zuhro
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 1 (2023): April : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i1.1612

Abstract

This research aims to determine the image of Carrefour Bg Junction Surabaya from the perspective of consumers. The sample used was 35 people consisting of 35 hope questionnaires and 35 performance questionnaires. Determining the sample in this study used probability sampling with proportional sample strata. The results of the analysis using the Importance Performance Analysis (IPA) method show that the image of Carrefour Bg Junction Surabaya is quite good in the eyes of consumers. This can be seen in the results of the IPA map graph which consists of 6 variables, namely the service provided by employees, the quality of the products sold, the product choice variable, the retail atmosphere variable, the comfort variable and the value/price factor. Where the service variables provided by employees and the retail atmosphere variables are considered important and are expected to be supporting factors for consumer satisfaction, so that Carrefour Bg Junction Surabaya is obliged to ensure that the performance of the stores managed can continue to maintain the achievements that have been achieved. Apart from that, there are 4 other variables, namely the quality of the product sold, product choice, convenience and value/price factors which are considered to influence consumer perceptions which are less important but the implementation is excessive and considered less important but very satisfying.
Co-Authors Aridha Prassetya Diana Zuhro GS , Achmad Daengs Harsono Teguh Mahjudin Mahjudin Sutini Sutini