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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi
Kornelia Sarce
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Dampak Iklan dan Cashback Terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Surabaya Kornelia Sarce; Rina Dewi; Bambang karnain; Harsono Teguh; Achmad Daengs GS
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 3 No. 2 (2024): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v3i2.3039

Abstract

This study aims to evaluate the effect of advertising and cashback on purchasing decisions on the Shopee e-commerce platform. This study uses a quantitative method involving 100 respondents who are active Shopee users. Data was obtained through questionnaires distributed online. Data analysis was carried out using descriptive analysis, multiple linear regression, data instrument test, classical assumption test, hypothesis testing and determination coefficient test to measure the extent to which advertising and cashback influence purchasing decisions. The results showed that both advertising (X1) and cashback (X2) had a significant effect on purchasing decisions on Shopee e-commerce in Surabaya city. Multiple linear analysis shows that the variables of advertising (X1) and cashback (X2) partially and significantly affect purchasing decisions in e-commerce shopee in the city of Surabaya. Both advertising variables (X1) and cashback (X2) simultaneously have a significant and significant effect on purchasing decisions on e-commerce shopee in the city of Surabaya. The cashback variable which has a more dominant effect on purchasing decisions compared to advertising (X1) can be seen in the highest beta coefficient. These findings indicate that effective marketing strategies, such as attractive advertisements and cashback offers, can increase interest and purchasing decisions. Therefore, Shopee is advised to continue optimizing advertisements and cashback programs to maintain and increase customer loyalty.
Strategi Pelayanan Kepada Konsumen Di Agen Pos Gunung Sari Indah-Surabaya Kornelia Sarce; Achmad Daengs GS
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1597

Abstract

AgenPos is a network development concept through partnership cooperation between PT Pos Indonesia and individuals or business entities in order to provide wider postal services to the community. The practice of conducting Field Work Lecture activities lasts for one month, starting from May 1, 2023 to June 1, 2023. The package delivery input system and payment input system, along with the realization review that has been carried out by the Gunung Sari Indah Post agent is very good and contributes greatly to the target at the Gunung Sari Indah Postal Agent, but there are obstacles that occur as well as balance changes in the postal agent program, both for payments and for shipments so that the company has to lose customers. The advice that the author can give is to retain customers, improve optimal service so as to create customer satisfaction and establish good relationships with customers as a form of customer retention strategy.
Co-Authors Bambang Karnain GS , Achmad Daengs Harsono Teguh Rina Dewi