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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences
Saputra, Alfin Nur Aziz
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Exploring the Impact of Discount Strategies on Consumer Ratings: An Analytical Study of Amazon Product Reviews Berlilana, Berlilana; Wahid, Arif Mu’amar; Fortuna, Dewi; Saputra, Alfin Nur Aziz; Bagaskoro, Galih
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.163

Abstract

This research delves into the influence of discount strategies on consumer ratings within the e-commerce landscape, particularly on Amazon. A logistic regression model assessed how discount percentages and product categories affect consumer ratings. The study followed a rigorous methodology, beginning with comprehensive data collection across diverse product categories on Amazon. This was succeeded by a detailed exploratory data analysis (EDA), data preprocessing, and subsequent model building. The model was then subjected to an extensive evaluation process, encompassing accuracy, precision, recall, F1-score, and ROC-AUC metrics. The evaluation revealed that the model achieved an accuracy of 74.94%, a precision of 72.69%, and a recall of 74.94%. The F1 score was calculated at 69.26%, and the ROC-AUC score was notably 78.24%. These metrics underscore the model’s capability to accurately predict consumer ratings influenced by discount strategies. Key findings highlighted the significant predictive power of discount percentages and specific product categories, particularly 'Home Kitchen', suggesting a complex relationship between discounts, product types, and consumer responses. Theoretically, the study enriches the understanding of consumer behavior in e-commerce, highlighting the nuanced impact of discount strategies on consumer satisfaction, especially in online retail contexts. For e-commerce businesses and marketers, the findings underscore the importance of strategically employing discount strategies and tailoring marketing approaches to specific product categories. This study emphasizes managing customer expectations and maintaining product quality alongside discounts. This research provides valuable insights for optimizing e-commerce strategies and paves the way for future investigations. It opens up avenues for further exploration into factors like product quality, brand reputation, shipping times, and the potential of consumer segmentation and sentiment analysis in enhancing marketing effectiveness. The study marks a significant contribution to the field by linking discount strategies with consumer ratings, using advanced data analytics to inform e-commerce practices in the digital age.
Enhancing Sentiment Analysis Accuracy Using SVM and Slang Word Normalization on YouTube Comments Saputra, Alfin Nur Aziz; Saputro, Rujianto Eko; Saputra, Dhanar Intan Surya
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 2 (2025): Research Articles April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i2.14613

Abstract

Sentiment analysis is a crucial technique in understanding public opinion, particularly on social media platforms such as YouTube. However, the presence of informal language, including slang words, poses significant challenges to accurate sentiment classification. This study aims to enhance sentiment analysis by implementing a Support Vector Machine (SVM) classifier combined with SMOTEENN data balancing techniques to address class imbalance issues. The research collects 3,375 YouTube comments on the movie Pengabdi Setan 2: Communion using the YouTube Data API. The preprocessing steps include text cleaning, tokenization, stopwords removal, stemming, and slang word normalization using kamusalay.csv to ensure standardization of informal expressions. The extracted features are represented using TF-IDF, and sentiment labeling is performed using VADER. Experimental results show that the SVM model achieves an accuracy of 98%, but struggles with detecting negative sentiments, as indicated by lower recall (38%) and F1-score (53%) for the negative class. Although the application of SMOTEENN improves data balance, further refinements, such as adjusting classification thresholds and integrating deep learning techniques, are necessary to enhance sentiment detection, particularly for informal and emotionally nuanced language. This study contributes to improving sentiment analysis models by demonstrating the effectiveness of slang word normalization in handling non-standard language variations. Future work will explore more sophisticated language models to enhance accuracy in sentiment classification.
Labeling Optimization and Hybrid CNN Model in Sentiment Analysis of Movie Reviews with Slang Handling Saputra, Alfin Nur Aziz; Saputro, Rujianto Eko; Saputra, Dhanar Intan Surya
Jurnal Teknik Informatika (Jutif) Vol. 6 No. 6 (2025): JUTIF Volume 6, Number 6, Desember 2025
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2025.6.6.4465

Abstract

This research focuses on the development of a hybrid Convolutional Neural Network (CNN) model for sentiment analysis of movie comments, specifically designed to overcome the challenges of handling nonstandard language and slang. Slang is often an obstacle in sentiment analysis due to its non-standard nature and is difficult to recognize by traditional algorithms. By utilizing an kamusalay as a data preprocessing step, this research successfully converts slang words into standardized forms, thus improving the quality of data used in modeling. The data was collected through YouTube Data API on the comments of the movie “Pengabdi Setan 2: Communion” and processed using tokenization, stemming, stopwords removal, and TF-IDF feature extraction techniques. The hybrid model combines machine learning algorithms such as Naive Bayes, Logistic Regression, and Random Forest with CNN's ability to extract complex spatial patterns from text data. The evaluation results show that this model is able to achieve up to 95% accuracy, with consistently high precision, recall, and F1-score. This approach not only improves the accuracy of sentiment analysis, but also provides an effective solution for handling non-standard language variations, making it relevant for application in digital opinion analysis on social media.
Co-Authors Bagaskoro, Galih Berlilana Berlilana Dewi Fortuna Dhanar Intan Surya Saputra Rujianto Eko Saputro Wahid, Arif Mu’amar