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All Journal Prosiding University Research Colloquium House of Management and Business Journal IJBAE
Candivas, Muhammad Sayyid
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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PENGARUH LABEL HALAL, DAN HARGA TERHADAP MINAT BELI PADA ICE CREAM MIXUE Candivas, Muhammad Sayyid
House of Management and Business (HOMBIS) Journal Vol 2, No 2 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i2.1078

Abstract

Abstract. The purpose of this study was to determine the effect of Halal Labels and Prices on Interest in Buying Mixue Ice Cream at Mixue Stores, Kebumen Branch. The research method used is a quantitative descriptive approach with a total of 50 respondents. Data collection was carried out through an online questionnaire and the collected data was analyzed using SPSS software with a modified Likert scale. The results of the study show that the Halal Label and Price have a positive and significant effect on Purchase Intention, either partially or simultaneously.Keywords: Keywords: Halal Label, Price, Purchase Intention
Influence of Financial Literacy on MSME Performance with Financial Inclusion as a Mediation Siti Barokah; Candivas, Muhammad Sayyid; Nurani, Nia; Nugraha, Keyzha Lungguh Arta
International Journal Business and Entrepreneurship Vol 1 No 1 (2024): November
Publisher : ICON Publisher

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Abstract

The role of Micro, Small, and Medium Enterprises (MSMEs) is very fundamental as a pillar of the Indonesian economy. This study examines the effect of financial literacy on the performance of MSMEs with financial inclusion as a mediating variable conducted on MSMEs in Wero Village. The study focused on 40 MSME actors who were sampled. Questionnaires were given to respondents to obtain accurate data. Data analysis was carried out using the Partial Least Square (PLS) method with SmartPLS 3.0 software. The results of the study showed that financial literacy did not have a positive and significant effect on MSME performance. However, financial literacy has a positive and significant effect on financial inclusion which is then proven to be effective as a mediator in the positive relationship between financial literacy and MSME performance. This study still has limitations, namely only examining MSMEs in Wero Village. So further research is needed so that the findings can be generalized.
PENGARUH GAYA KEPEMIMPINAN DAN STRATEGI KOMUNIKASI TERHADAP KINERJA PEMASARAN PADA CV HASTA KARYA GROUP Cahyani, Rizky Nur; Dwianzahra, Maysandra; Ismawati, Syahfitri; Candivas, Muhammad Sayyid; Anggoro, Wisanggeni Bagus
Prosiding University Research Colloquium Proceeding of The 19th University Research Colloquium 2024: Bidang Sosial, Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Penelitian ini bertujuan untuk meneliti pengaruh Gaya Kepemimpinan dan Strategi Komunikasi Terhadap Kinerja Pemasaran. Penelitian ini merupakan penelitian deskriptif kuantitatif. Metode analisis yang digunakan untuk menguji hipotesis adalah survei atau kuisioner melalui Google form. Penelitian karyawan yang ada di CV Hasta Karya dengan jumlah 50 orang. Gaya kepemimpinan yang baik dapat dengan cara meningkatkan hubungan baik antara pemimpin dan pegawai sehingga kinerja pemasaran dalam perusahaan semakin meningkat. Strategi komunikasi yang efektif dapat membantu perusahaan menyampaikan pesan pemasaran kepada konsumen dengan jelas dan akurat. Hasil penelitian menunjukkan bahwa strategi komunikasi tidak berpengaruh signifikan terhadap kinerja pemasaran, sedangkan gaya kepemimpinan mempunyai pengaruh signifikan terhadap kinerja pemasaran.
Co-Authors Anggoro, Wisanggeni Bagus Cahyani, Rizky Nur Dwianzahra, Maysandra Ismawati, Syahfitri Nugraha, Keyzha Lungguh Arta Nurani, Nia SITI BAROKAH