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All Journal Soedirman Economics Education Journal IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ismawati, Ayu Fitria
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Economics, Econometrics & Finance Education

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THE EFFECT OF EMOTIONAL INTELLIGENCE, SELF-EFFICIENCY ON LEARNING ACHIEVEMENT WITH LEARNING BEHAVIOR AS MODERATING VARIABLES Ismawati, Ayu Fitria; Setyawati, Sri Murni; Martini, Sri
Soedirman Economics Education Journal Vol 4 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v4i2.4299

Abstract

This study aim to the effect of emotional intelligence, self efficacy, on economic learning achievement, and learning behavior as moderating variables. This study uses quantitative research with survey method. he population in this study were 151 students using the proportional random sampling method and produced 110 samples. Methods of data collection using the methods of documentation, questionnaire analysis tools used multiple regression analysis, moderated regression analysis. The results of this study are emotional intelligence has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, self-efficacy has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the influence of emotional intelligence on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior does not moderate the effect of self-efficacy on economic learning achievement of students in class X IPS MAN 1 Banyumas, learning behavior has a positive effect on economic learning achievement of students in class X IPS MAN 1 Banyumas. The implication given is that teachers should optimize emotional intelligence, increase student self-efficacy, and foster good behavior, further researchers can add other variables that have not been studied.
MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review Ariyati, Izza Milenia; Ismawati, Ayu Fitria; Rizqillah, Adika Iftitah; Wulandari, Siti Sri; Susanti, Susanti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 1 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i1.1817

Abstract

This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.
Co-Authors Ariyati, Izza Milenia Rizqillah, Adika Iftitah Siti Sri Wulandari Sri Martini Sri Murni Setyawati Susanti Susanti