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ARCS Learning Model in Offline and Online Learning: A Narrative Literature Review Srimaryani, Srimaryani; Yuliyanto, Riyan; Ariyati, Izza Milenia
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic requires the implementation of offline learning to change to online. This condition is a challenge for teachers and students in generating learning motivation when studying online. This narrative literature review aims to empirically compare the ARCS (Attention, Relevance, Confidence, and Satisfaction) learning model with offline learning before the pandemic and online learning during the covid-19 pandemic. This article reviews and compares empirical research on the ARCS model in offline and online learning. The review of this article focuses on: (1) The ARCS model in offline learning before the covid-19 pandemic; (2) The ARCS model in online learning during the covid-19 pandemic and (3) a comparison of ARCS models in offline and online learning. The authors' findings show that the ARCS model consistently improves student motivation, learning outcomes, and activity in both offline and online learning. While other variables that are improved have differences between the ARCS model in offline and online learning, namely offline learning increases participation, collaboration, and persistence. Online learning successfully increases confidence, attention, and academic achievement. The Media used in offline learning places students as the subjects of learning activities, while in online learning the media used places students as actors in learning activities.Keywords: ARCS Model, Offline Learning, Online Learning, Covid-19DOI: http://dx.doi.org/10.23960/E3J/v6i2.233-243 
Systematic Literature Review: Analysis of Factors Influencing Interest Purchasing Halal Cosmetics 2018-2024 Rizqillah, Adika Iftitah; Ainiyah, Maf Ulatul; Ariyati, Izza Milenia; Hakim, Luqman
Journal of Islamic Economic Laws Vol. 8 No. 01 (2025): January
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v8i01.7449

Abstract

This research aims to analyze the factors influencing the intention to purchase halal cosmetics and to identify research trends in this sector from 2018 to 2024. Using the Systematic Literature Review (SLR) method guided by the PRISMA framework, this study systematically collects and analyzes data from scientifically indexed articles to provide a comprehensive understanding of consumer behavior towards halal cosmetics. The findings indicate a significant rise in publications on halal cosmetics, with research interest peaking in 2024. Key factors influencing purchasing decisions include awareness of product safety, halal certification, and lifestyle preferences. Furthermore, the study highlights that most existing research focuses on Muslim consumers, while the perspectives and motivations of non-Muslim consumers remain underexplored. This research contributes to the advancement of knowledge in halal cosmetic studies by mapping existing literature and identifying gaps for future research. It provides valuable insights for producers in designing more effective marketing strategies and supports policymakers in developing consumer protection regulations. Strengthening the position of halal cosmetics in the global market, this study also emphasizes the importance of educating consumers on sharia-compliant product choices. Future research is recommended to explore the motivations and perceptions of non-Muslim consumers and the impact of halal certification on consumer loyalty.
ARCS Learning Model in Offline and Online Learning: A Narrative Literature Review Srimaryani, Srimaryani; Yuliyanto, Riyan; Ariyati, Izza Milenia
Economic Education and Entrepreneurship Journal Vol 6, No 2 (2023): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic requires the implementation of offline learning to change to online. This condition is a challenge for teachers and students in generating learning motivation when studying online. This narrative literature review aims to empirically compare the ARCS (Attention, Relevance, Confidence, and Satisfaction) learning model with offline learning before the pandemic and online learning during the covid-19 pandemic. This article reviews and compares empirical research on the ARCS model in offline and online learning. The review of this article focuses on: (1) The ARCS model in offline learning before the covid-19 pandemic; (2) The ARCS model in online learning during the covid-19 pandemic and (3) a comparison of ARCS models in offline and online learning. The authors' findings show that the ARCS model consistently improves student motivation, learning outcomes, and activity in both offline and online learning. While other variables that are improved have differences between the ARCS model in offline and online learning, namely offline learning increases participation, collaboration, and persistence. Online learning successfully increases confidence, attention, and academic achievement. The Media used in offline learning places students as the subjects of learning activities, while in online learning the media used places students as actors in learning activities.Keywords: ARCS Model, Offline Learning, Online Learning, Covid-19DOI: http://dx.doi.org/10.23960/E3J/v6i2.233-243 
MSMEs Marketing Strategies Through The Use Of Social Media: A Systematic Literature Review Ariyati, Izza Milenia; Ismawati, Ayu Fitria; Rizqillah, Adika Iftitah; Wulandari, Siti Sri; Susanti, Susanti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 13 No 1 (2024): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v13i1.1817

Abstract

This research aims to analyze literature regarding marketing strategies used by MSMEs in 2019-2023, as well as analyze the impact of the use of social media by MSMEs in marketing strategies. This research uses a systematic literature review method. The number of articles found was 54, which matched the criteria and keywords of this research theme. The research results show that Sinta indexes more published articles, publication trends increase yearly, and most research types use a qualitative approach. An effective marketing strategy helps increase sales for MSMEs because it can save production costs, and social media platforms become a resource that can reach consumers widely. MSME marketing strategies via social media in 2019-2023 mostly use Instagram, Facebook, and TikTok. This research can be used as a reference for future research. This research can also be used as a reference for MSME owners in implementing marketing strategies, especially social media, to improve performance through product innovation and creativity in marketing.