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All Journal Diglosia Translitera : Jurnal Kajian Komunikasi dan Studi Media UC Journal: ELT, Linguistics and Literature Journal
Adinda, Karina
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS KECEMASAN DAN NALURI KEMATIAN PADA ANNA FOX DALAM NASKAH FILM THE WOMAN IN THE WINDOW Pratama, Yoga; Adinda, Karina; Firial, Jihan
Diglosia : Jurnal Pendidikan, Kebahasaan, dan Kesusastraan Indonesia Vol 7, No 1 (2023): Februari
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/diglosia.v7i1.4481

Abstract

Karya sastra pada dasarnya erat dengan kehidupan kita, dengan adanya karya sastra kita dapat belajar mengenai prilaku manusia terutama dalam kehidupan bermasyarakat. Seperti pada penelitian ini yang berfokus dalam membahas aspek psikologi menggunakan karya sastra berupa naskah film The Woman In The Window karya Tracy Letts, mengenai prilaku Anna Fox sebagai karakter utama. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan psikologi sastra. Penelitian ini menggunakan teori Sigmund Freud dalam konsep kecemasan dan naluri manusia. Hasil penelitian ini menunjukan kecemasan pada Anna berupa kecemasan realistik, neurotik, dan moral. Kecemasan pada dirinya berkaitan dengan agoraphobia yang dideritanya, Anna juga mendapat kenyataan baru yang menjadi penyebab dirinya menderita agoraphobia yang berkaitan dengan kejadian dimasa lalunya. Akibat gangguan cemas pada dirinya ini yang tanpa sadar memunculkan naluri kematian pada prilaku dalam setiap tindakannya.Kata Kunci: Kecemasan, Naluri Kematian, Psikologi Sastra, The Woman in The Window.AbstractLiterary works are basically close to our lives, with literary works we can learn about human behavior, especially in social life. As in this study which focus on discussing psychological aspects using literary works use movie script The Woman In The Window by Tracy Letts, regarding the behavior of Anna Fox as the main character. This study uses a qualitative descriptive method with a literary psychology approach. This study uses Sigmund Freud's theory on the concept of anxiety and human instincts. The results of this study indicate that Anna's anxiety is realistic, neurotic, and moral anxiety. Anxiety in herself is related to her agoraphobia, Anna also got a new reality which causes her has agoraphobia related to events in her past. As a result of this anxiety disorder in her which unconsciously raises the death instinct in her behavior in every action.Keywords: Anxiety, Death Instinct, Literary Psychology, The Woman in The Window.
Optimalisasi Komunikasi Pemasaran dalam MeningkatkanBrand Awareness : Studi Kasus Whiz Hotel Cikini Adinda, Karina; Priatna, Wahyu Budi
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 14 No 2 (2025): September 2025
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v14i2.4514

Abstract

The hospitality industry in Jakarta continues to grow amid increasing competition and digital advancements. In this context, brand awareness plays a vital role in a hotel’s competitiveness. This study analyzes the marketing communication strategy of Whiz Hotel Cikini in building brand awareness using the Hierarchy of Effects Model by Lavidge and Steiner, which illustrates the consumer process from awareness to decision. A descriptive qualitative method with a case study approach was used, based on observations of promotional activities from January to June 2025. Findings show that Instagram serves as the hotel’s primary promotional platform. Visually engaging content attracts attention, creates positive perception, and strengthens brand recall. The use of visual storytelling effectively builds emotional connections and enhances audience understanding of the hotel’s identity. Tailoring marketing communication to align with consumer psychological stages is key to establishing sustainable brand awareness.
AN EXISTENTIALIST FEMINISM ANALYSIS IN KRISTIN HANNAH’S NOVEL THE WOMEN (2024) Gusfitrianti, Ranti; Pratama, Yoga; Adinda, Karina; Hidayat, Syarif
UC Journal: ELT, Linguistics and Literature Journal Vol 6, No 2 (2025): November 2025
Publisher : Sanata Dharma University, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/uc.v6i2.12297

Abstract

This study aims to analyze the struggles of women veterans in Kristin Hannah's novel The Women (2024) through the lens of Simone de Beauvoir's existentialist feminism. It focuses on the portrayal of women veterans, particularly Frankie (Frances McGrath) while analyzing the construction of gender roles and the dynamics between men and women within the society. Drawing from De Beauvoir’s seminal work The Second Sex, which critiques the historical marginalization of women as the “Other” in patriarchal societies. It analyzes how the novel critiques patriarchal structures while celebrating women's resilience and agency. A descriptive qualitative method emphasizing narrative analysis provides a comprehensive understanding of Frankie's emotional journey and the broader societal issues faced by women veterans. Frankie’s experiences during and after the Vietnam War highlight the marginalization and lack of recognition faced by women veterans. Her journey illustrates core existentialist feminist principles, including the rejection of patriarchal norms and the assertion of self-definition. The study underscores the novel's depiction of women’s solidarity and mutual support as tools for resisting oppression and reclaiming identity. By emphasizing the relevance of De Beauvoir’s philosophy, this research contributes to feminist literary studies, encouraging a reevaluation of patriarchal systems and greater recognition of women’s contributions.
Co-Authors Firial, Jihan Gusfitrianti, Ranti Syarif Hidayat Wahyu Budi Priatna Yoga Pratama