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All Journal Jurnal ABDIMAS MUTIARA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Noyanta Luga
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Ceramah Tentang Komunikasi Efektif Pada Mahasiswa Program Studi Hukum Universitas Sari Mutiara Indonesia Noyanta Luga
Jurnal Abdimas Mutiara Vol. 4 No. 1 (2023): JURNAL ABDIMAS MUTIARA (IN PRESS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Ceramah komunikasi efektif merupakan proses pengembangan keinginan bersama dari informasi yang disajikan dan peningkatan pengetahuan dan keterampilan individu sehingga tujuan yang ingin dicapai dapat terwujud bersama. Keterampilan komunikasi berperan dalam menentukan apakah seseorang cocok atau tidak. Apakah Anda berhasil berinteraksi dengan orang lain dan membangun hubungan. Bahkan dalam wawancara, Anda diharapkan berperilaku seperti seorang ahli. Dalam masyarakat khususnya lulusan psikologi selalu berhubungan dengan orang lain baik di dalam maupun di luar perusahaan. Lebih jauh lagi, sifat baik dan kemampuan berbicara seseorang secara tidak langsung akan mencerminkan aspek negatif perusahaan.
Sosialisasi tentang Pentingnya Peran Komunikasi dalam Membangun Hubungan di Masyarakat Nurhawati Simamora; Rachel Mia Lorenza Lbn. Toruan; Noyanta Luga; Ratni Pandiangan; Yasinta Laia
Jurnal Abdimas Mutiara Vol. 5 No. 1 (2024): JURNAL ABDIMAS MUTIARA
Publisher : Universitas Sari Mutiara Indonesia

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Komunikasi  yang  baik  di tengah masyarakat  dapat  membantu dalam  mengatasi  konflik  dan  masalah  yang  timbul  dalam  interaksi  sosial  di  lingkungan bermasyarakat.  Komunikasi  dapat  membantu  dalam  membangun  kepercayaan,  kebersamaan, dan   kekompakan   di   antara   warga.   Oleh   karena   itu,   meningkatkan   keterampilan komunikasi,  mengembangkan  strategi  konflik,  dan  meningkatkan  kesadaran  tentang pentingnya  kebersamaan  dapat  membantu  dalam  membangun  hubungan  yang  sehat antar   masyarakat.   Dengan   demikian,   komunikasi   dapat   memperkuat   ikatan   sosial   di lingkungan tetangga dan masyarakat agar membantu dalam menciptakan lingkungan yang lebih harmonis dan sejahtera.Untuk  meningkatkan  keterampilan  sosial  yang  baik  di  lingkungan  tetangga dan masyarakat  harus memiliki  kesadaran  tentang  pentingnya  komunikasi  dalam  membentuk  hubungan  yang sehat    antar    tetangga    agar    memperkuat    ikatan    sosial    di    lingkungan    tetangga. Meningkatkan    keterampilan    komunikasi    setiap    individu    sangat    penting    dalam membangun   hubungan   yang   sehat   antar   tetangga.   Mengadakan   kegiatan   sosial   di lingkungan  tetangga  yang  melibatkan  semua  anggota  tetangga  dapat  membantu  dalam mengembangkan    potensi    dan    keterampilan    untuk    memperkuat    ikatan    sosial    di lingkungan  tetangga.  Meningkatkan  kesadaran  tentang  pentingnya  kebersamaan  dalam membentuk  hubungan  yang  sehat  serta  menjaga  antar  konflik  agar  tidak  terjadinya konflik antar tetangga yang dapat memutuskan tali silahturahmi dalam tetangga. Dengan menggunakan pesan yang tepat dan metode-metode komunikasi maka suatu komunikasi  menjadi penunjang pembangunan yang baik akan membantu meningkatkan keterampilan dan membekali mereka untuk melaksanakan tugasnya lebih baik serta keefektifan mendidik dan memotivasi masyarakat pada program yang dituju di lapangan. Komunikasi adalah elemen dasar dalam kehidupan sosial manusia yang berperan penting dalam membentuk dan memelihara hubungan antarindividu.
Pengaruh Kepuasan Komunikasi Bawahan Dan Kompetensi Komunikasi Atasan Terhadap Kinerja Pegawai (Studi Pada Yayasan Mitra Sauri Utama Medan) Setiamenda Ginting; Evi Enitari Napitupulu; Noyanta Luga; Merliana Laia; Elwin Famaugu
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This research tries to test several factors that are theoretically thought to have an influence on employee performance, namely subordinate communication satisfaction and superior communication competence. The research questions asked in this study are the influence of subordinate communication satisfaction on employee performance, the influence of superior communication competence on employee performance, the influence of subordinate communication satisfaction and superior communication competence on employee performance, what are the dominant factors that shape subordinate communication satisfaction, superior communication competence and performance employee at the Mitra Sauri Utama Foundation, Medan. This research found several important conclusions that all hypotheses in this research were not proven significantly. Second, the dominant factors that shape communication satisfaction, communication competence and employee performance at the Mitra Sauri Utama Foundation in Medan are communication climate, ability to decode messages and quantity of work output, respectively.
Analisis Marketing 4P Alam Sutera Noyanta Luga; Evi Enitari Napitupulu; Mega Sihombing; Henokhi Agustus; Billy Dio
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 4 No. 2 (2022): JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This research aims to test the analysis of the influence of the 4p marketing mix and service quality on customer purchasing decisions (case study of IKEA Alam Sutera, South Tangerang). This research consists of five independent variables, namely product, place, price, promotion and service quality, while customer purchasing decisions are the dependent variable. IKEA, Alam Sutera has a vision to create a better everyday life for people by offering a range of products that are well designed, functional and affordable. According to Deloitte-global-powers-of-retailing (2015), the problem faced by IKEA is its revenue position which is ranked 5th. This shows that they still need to improve their strategy in order to attract and make consumers decide to buy. . Primary data was collected using a questionnaire from 140 respondents to IKEA Alam Sutera, South Tangerang (Supranto, 2001). The research results show that product and place do not have a partially significant influence on customer purchasing decisions, while price, promotion and service quality have a partially significant influence on customer purchasing decisions. Apart from that, the five independent variables have a significant influence simultaneously on the dependent variable. The predictive ability of the five variables on customer purchasing decisions in this research is 29%. Meanwhile, the remaining 71% was influenced by other factors not included in this research.
Pemanfaatan Media Komunikasi Dan Informasi Sebagai Pembangunan Nasional Setiamenda Ginting; Rachel Mia L. Lumbantoruan; Noyanta Luga; Niat Hati Gulo; Stephen Boy Harefa
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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This scientific work is the result of analysis and literature review which reviews communication and information media, namely social media in the form of social networks as a very effective medium used as a communication and information medium to convey people's problems or aspirations, especially for areas that have not been maximally touched by media. This research aims to: first, describe the characteristics of digital era society who use communication media. Second, describe the relationship between communication media and national development and Third, describe the opportunities and challenges that arise in digital era society. And fourth, describe the efforts that must be made in the digital era. This research method is descriptive research with a qualitative approach. Researchers collect data according to existing events. Then the data is analyzed by collecting data, reducing data, presenting the data and then drawing conclusions or verification. The research results show that national development will be realized well if there is communication media in the form of social networks that people use correctly, ethically and responsibly. This can be achieved by the wider community by collaborating between the community and the local government, namely by providing education in all places evenly.
Komunikasi Virtual Melalui Media Instagram Pada Remaja Mega Sihombing; Noyanta Luga; Rachel Mia L. Lumbantoruan; Hindi Agus Mardin Laia; Epifania Buulolo
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Virtual communication is communication that uses media and internet networks, where this communication does not require meeting directly or face to face with the person you are talking to. Teenagers use a lot of virtual communication to communicate with their friends via social media such as Instagram. The aim of this research is to find out how virtual communication is carried out by teenagers and to find out the use of each feature on Instagram as a communication tool. This research uses New Media theory as a basis for writing this thesis. The informants in this study were 5 people. The results of this research are that virtual communication carried out by teenagers plays a very important role in communicating in the current era, because there are still many teenagers who use virtual communication when communicating. Virtual communication on Instagram media has many features for communicating which means teenagers can choose to communicate virtually via any feature. The research method uses qualitative with data collection using interviews and documentation.
Analisis Positioning Nike Noyanta Luga; Rachel Mia L. Lumbantoruan; Evi Enitari Napitupulu; Rizki Indah Fitria; Sharly Sianturi
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Nike produces a wide range of sports equipment such  as running shoes, sportswear, football, basketball, tennis, golf, etc. Now Nike follows global fashion trends and is well known and popular in youth culture and hip hop culture to supply several fashion products. In this research, an analysis of Nike's positioning was carried out starting from distribution, value, product plans, development and promotion, advertising division to investigating Nike's superiority in the global market and comparing it with competitors. Nike's strategy focuses on consumers who love Nike and drives product value to higher levels. Customers who perceive a product to be of high quality are likely to pay high prices more often and consistently. Once consumers develop product intimacy, they will associate themselves with the product and will pay whatever price is listed on the product. The results of research using analysis explain that Nike remains and continues to be at the forefront in creating and distributing clothing and types of sports equipment. However, Nike should consider focused loads too heavy and not allow "rest on top". Negative impacts of Nike's central promotion system, for example, advertising that is too high, raw material costs affected by global finance, representation practices that have a negative impact on Nike's brand image. Likewise the dangers of Nike's central advertising system, for example Nike cannot keep up with world design trends, its benefits are affected by money trade and financial downturns as it expands throughout the world.
Pola Komunikasi Antara Dosen Dan Mahasiswa Dalam Proses Pembelajaran Mata Kuliah Hubungan Internal Dan Eksternal Rachel Mia L. Lumbantoruan; Evi Enitari Napitupulu; Noyanta Luga; Cyndi Samosir; Holy Zega
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 5 No. 1 (2023): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Communication patterns between lecturers and  students in this context become more important because they involve a higher level of knowledge transfer and a deeper understanding of communication. At the third semester level, students are expected to have better critical and analytical skills, and this is what makes effective communication very relevant. However, it should be recognized that there are variations in these communication patterns across higher education institutions. Researchers are interested in observing the teaching and learning process in internal and external relations courses so that this research is more specialized and focuses on one object. Apart from that, the researcher also observed that in the learning process, internal and external relations courses applied good communication patterns, as proven by class projects that had been created with the aim of making students understand more about the material, delivered with direct practice in the field. This research uses qualitative methods by conducting interviews with relevant lecturers and students. The results of the interview explain that the communication patterns used in the learning process for internal and external relations courses are upper and lower communication, meaning that the communication used is incorporated into organizational communication. This communication pattern is used to obtain feedback from students in the form of active response stimuli and implementation through practice in the field.
Co-Authors Billy Dio Cyndi Samosir Elwin Famaugu Epifania Buulolo Evi Enitari Napitupulu Henokhi Agustus Hindi Agus Mardin Laia Holy Zega Mega Sihombing Merliana Laia Niat Hati Gulo Nurhawati Simamora Rachel Mia L. Lumbantoruan Rachel Mia Lorenza Lbn. Toruan Ratni Pandiangan Rizki Indah Fitria Setiamenda Ginting Sharly Sianturi Stephen Boy Harefa Yasinta Laia