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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Ultimacomm: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Calathu: Jurnal Ilmu Komunikasi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Mediator: Jurnal Komunikasi
Murtiningsih, Bertha Sri Eko
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Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Communication Ethnography in the Royal Funeral Ritual in the Marapu Community, East Sumba Wungubelen, Maria Mersi A.; Murtiningsih, Bertha Sri Eko; Susilo, Daniel
Mediator: Jurnal Komunikasi Vol. 17 No. 1 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i1.2895

Abstract

The funeral ritual, also known as 'pa hengingu', is one of the traditional customs of Sumba that have endured to the present day. This research examines the communication events occurring within the Marapu funeral ritual. This study aims to understand the perspectives and values held by the Marapu community by employing a qualitative approach and communication ethnography methodology. This study focuses on traditional communication in the Marapu’s funeral ritual by examining communication activities, such as communication situations, communication events, and communication actions. This study also tries to understand how a cultural group creates meaning, values, and communication practices through cultural events. Research data was collected through observations and interviews with one primary informant and three additional informants. The primary informant was the Funeral Ritual Guide, while the other three informants included the Chief of the Marapu Community, a male community member, and a female community member. The implications of this research for the Marapu community lie in the realm of documentation and archival record benefits. The research findings reveal that the Marapu community highly values kinship and community cooperation—the funeral ritual results from community cooperation involving not only grieving families but all tribal groups within the Marapu community.
Dimensi Budaya Hofstede dalam Komunikasi Antarkaryawan Organisasi Multinasional Girsang, Anastasia Putri Pearlyn; Murtiningsih, Bertha Sri Eko; Astagini, Nuria
Calathu: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2024): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v6i2.4731

Abstract

The cultural differences within an organization can create various barriers in the communication process among employees. Therefore, with the increasing number of international migrants in Indonesia, employees are required to enhance their understanding of cross-cultural communication. One example is the marketing department employees of a multinational organization under the initial DO, which is led by two managers from different countries, Indonesia and Germany. Hence, this research aims to examine the communication practices of DO’s marketing department, which are influenced by two vastly contrasting cultures using Hofstede's cultural dimensions. To conduct the research, a descriptive case study method was used, employing in-depth interviews with five members of DO's marketing department. The research found that the dynamics of communication in the marketing department are greatly influenced by cultural dimensions, particularly in aspects such as decision-making and discussion processes, communication styles, task distribution patterns, freedom for innovation, employee work patterns, views on deadlines, and views on employee rights such as leave and dress code. The research also found that members of the department from Indonesia will only adopt foreign cultures brought by their expatriate leaders if they are deemed suitable or compatible with their own culture. Conversely, if they are not compatible, the German leader tends to accommodate and adjust to their other members. Understanding cultural dynamics that happens in communication among employees allows the company to detect types of communications that are happening and detect problems that might happen, for a more effective process. Keywords: employee communication, Germany, Hofstede’s cultural dimensions, Indonesia, multinational organization
Efektivitas Media Sosial dalam Mempromosikan Pendidikan Tinggi Berbasis Vokasional Kepada Calon Mahasiswa Septiana, Vita; Murtiningsih, Bertha Sri Eko; Astagini, Nuria
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4428

Abstract

Social media is currently used as a promotional tool for various services, including higher education. One of the higher education institutions utilizing social media is the Indonesian Television Academy (ATVI). This study aims to measure the effectiveness of using social media in promoting ATVI to prospective students. The study employed a quantitative method by conducting a survey involving 131 prospective students as respondents who participated by filling out questionnaires. The data were analyzed using SPSS software to produce descriptive statistics, regression analysis, and ANOVA to understand the relationship between social media effectiveness and ATVI promotion. The results show that social media has proven to be effective in promoting ATVI to prospective students. Instagram emerged as the most effective platform, with advertisement scores achieving a mean value of 3.43. Other social media platforms, such as TikTok, YouTube, and Facebook, received mean scores below Instagram. Additionally, prospective students expressed interest in studying at ATVI after viewing the institution's Instagram account. The findings indicate a positive and significant relationship between social media effectiveness and ATVI promotion. Social media platforms play an important role in shaping the perceptions and decisions of prospective students, making them a strategic tool for effectively promoting ATVI to potential students.
Struktur jaringan komunikasi isu susu formula di Twitter Dirgantoro, Kokok Herdhianto; Murtiningsih, Bertha Sri Eko; Juliadi, Rismi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3971

Abstract

Teknologi digital mengubah segalanya termasuk platform media sosial. Isu yang diangkat media arus utama dapat menjangkau lebih banyak pembaca melalui media sosial. Kekuatan netizen dan media massa menjadi kolaborasi besar untuk memunculkan keberpihakan pada sebuah isu. Pada 29 dan 30 September 2022 secara berturut-turut di halaman pertama, Harian Kompas mengangkat isu mengenai dugaan pelanggaran hukum dalam pemasaran tak etis susu formula.  Penelitian ini ingin mengetahui apa saja wacana dan motif yang muncul dari actor berpengaruh yang terlibat atas isu ini dikaitkan dengan konsep Strategies of Resistance dari Muted Group Theory (Teori Kelompok Terbungkam). Peneliti juga mengupas proses pembungkaman melalui analisis isi berita harian Kompas. Melalui Netlytic dan Brand24, didapatkan data bahwa berita media arus utama bergulir juga di platform media sosial Twitter dengan melibatkan actor berpengaruh. Sementara berdasarkan wawancara dengan aktor tersebut memperlihatkan bahwa aktor memiliki motivasi kuat untuk terus melakukan perlawanan terhadap produsen susu formula. Selain itu, dilakukan juga triangulasi yang hasilnya menunjukkan kepiawaian perusahaan dalam menghadapi komunikasi krisis menggunakan strategic silence. Triangulasi dengan narasumber kedua memperlihatkan adanya konfirmasi bahwa pembungkaman terhadap kelompok rentan terkait ASI itu nyata. Kesimpulannya, terjadi praktik pembungkaman terhadap kelompok rentan terkait ASI. Media dan media sosial menunjukkan dukungan namun dukungan tersebut tidak cukup untuk menghadapi kekuatan kelompok dominan.
Political Dynasty Representation in The 2024 Presidential and Vice Presidential Election Candidates in Kompas Daily Editorial Cartoons Prabowo, Antonius Sulistyo; Murtiningsih, Bertha Sri Eko; Priyonggo, Ambang
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 2 (2025): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i2.10582

Abstract

Political dynasties have emerged as a significant concern in Indonesian politics, particularly in the context of the 2024 presidential election. This study aims to analyze the representation of political dynasties in editorial cartoons published by the Kompas daily newspaper during the 2024 Presidential Election period. Using a descriptive qualitative approach with Roland Barthes' semiotic analysis, this study examines four editorial cartoons published between October 19, 2023, and February 10, 2024, focusing on their denotative, connotative, and mythical meanings. The results show that the cartoons represent power and dominance through the manipulation of visual size, contain criticism of the political system through various symbols such as tornadoes and the Constitutional Court building wrapped in an octopus, and depict society through various crowd expressions that reflect Indonesian pluralism. The research findings identify three main myths: the myth of power and political elites that reflects the Javanese cultural concept of centralized authority; myths related to money politics that represent the influence of economic power; and the myth of democracy without people that highlights low party identification among voters. This study demonstrates how editorial cartoons use symbolism, exaggeration, distortion, stereotypes, caricatures, and humor to deliver sharp political criticism. This research contributes to understanding how editorial cartoons function as an effective medium for social criticism by visually representing important issues in the Indonesian democratic process, inviting readers to reflect on the challenges of democracy while encouraging improvements toward a more substantive political system.
Mapping The Digital Movement in The Hashtags #2024AniesPresiden, #GanjarPresiden and #PrabowoPresiden Asmawarini, Restia Tities; Murwani, Endah; Murtiningsih, Bertha Sri Eko
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.727

Abstract

Hashtag mobilization has currently become one of the ways to mobilize opinion. As the 2024 presidential election draws nearer, hashtags which are considered effective to mobilize support for presidential candidates in 2024 have emerged and have been widely discussed on Twitter, using different hashtags, namely #2024AniesPresiden, #GanjarPresiden, and #PrabowoPresiden. This research uses Theory of Digital Movement of Opinion, a type of digital activism characterized by spontaneous and disorganized reactions from social media users on Twitter. This research aims to map those three hashtags: can different hashtags produce different mobilizations? The research method is descriptive and quantitative with social network analysis conducted by taking data from the three hashtags in the period from April 29, 2022 to May 12, 2022. This study found 235 accounts talking about #2024AniesPresiden, 22 accounts talking about #GanjarPresiden, and eight accounts talking about #PrabowoPresiden, where data was processed using NodeXL software. The base and its mappings are related to the diameter, density, and centrality (betweenness, closeness, and degree). The @SMILEINDO24 in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @djagger17 in the hashtag #PrabowoPresiden are also found as the central or most influential actors in disseminating information and serving as a liaison. In contrast, the @AniesIndonesia in the hashtag #2024AniesPresiden, the @ganjar_center in the hashtag #GanjarPresiden, and the @prabowo in the hashtag #PrabowoPresiden are the critical actors in the formation of communication networks and information flow. The findings of this study have implications on dominant actors that can be used or exploited by policymakers so that these actors can influence public opinion and mobilize opinion movements.
Formative Research as a Strategic Foundation of Public Relations in Digital News Media: A Case Study of Tribunnews Islami, Fenty Fauziah Nur; Priyonggo, Ambang; Murtiningsih, Bertha Sri Eko
ULTIMA Comm Vol 17 No 1 (2025): Regular Issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital era, mass media is required to adapt to changes in public information consumption behavior. Tribunnews, as one of the largest local news portals in Indonesia, faces the challenge of maintaining relevance and audience trust amidst intense competition. In response to this situation, Tribunnews has developed various public relations strategies to establish itself as a quality and trustworthy local media outlet. This research aims to analyze the public relations strategies implemented by Tribunnews. The research focus includes identifying the needs and expectations of the local audience, analyzing the main strategies used, evaluating the communication tactics applied, and assessing the effectiveness of these strategies in achieving the company's goals. A qualitative approach was used with the case study method, involving interviews and analysis of internal documents. The research results indicate that Tribunnews employs Ronald D. Smith's nine-step communication strategy model, starting from formative research to evaluation.........
Retweet, Resah, dan Respon: Memetakan Penularan Emosi pada Wacana PPKM Darurat di Twitter Pontoh, Mujahid Shafiq M.A.; Astagini, Nuria; Murtiningsih, Bertha Sri Eko
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 23, No 1 (2026): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v23i1.1932

Abstract

Pandemi COVID-19 telah memperluas fungsi media sosial sebagai ruang publik digital yang penuh muatan emosional, terutama selama pemberlakuan kebijakan publik seperti PPKM Darurat. Penelitian ini bertujuan untuk memetakan penyebaran emosi di Twitter pada periode krusial 28 Juni hingga 4 Juli 2021, dengan fokus pada wacana kebijakan PPKM Darurat. Melalui kombinasi teori Emotional Contagion dan metode Social Network Analysis (SNA), penelitian ini memetakan jaringan retweet guna mengidentifikasi klaster afektif serta aktor kunci dalam diskursus publik. Hasil menunjukkan adanya penyebaran emosi negatif seperti kemarahan dan ketakutan yang memicu polarisasi opini publik. Temuan ini tidak hanya menguatkan pemahaman teoritis mengenai penyebaran emosi di ruang digital, tetapi juga memberikan rekomendasi praktis dalam penggunaan alat pemantauan media sosial bagi praktisi komunikasi dalam merespons krisis dan menyusun strategi komunikasi berbasis data.
Co-Authors Asmawarini, Restia Tities Daniel Susilo Dirgantoro, Kokok Herdhianto Endah Murwani, Endah Girsang, Anastasia Putri Pearlyn Islami, Fenty Fauziah Nur Juliadi, Rismi Nuria Astagini, Nuria Pontoh, Mujahid Shafiq M.A. Prabowo, Antonius Sulistyo Priyonggo, Ambang Septiana, Vita Wungubelen, Maria Mersi A.