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All Journal Edum Journal International Journal of Management Progress Journal of Leadership, Management and Policy in Education
Herlian, Herlian
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Journal : International Journal of Management Progress

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The Effect Of Service Quality And Product Quality On Tart Cake Customer Satisfaction At Shop Rizky Herlian, Herlian; Malik, Ernawati; Hasni, Hasni
International Journal of Management Progress Vol. 4 No. 1 (2022): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v4i1.3601

Abstract

The development of the economy as a whole and accompanied by the development of technology and science creates a very sharp competition. To be able to gain an advantage in terms of competition, every company must be able to meet customer satisfaction. The purpose of this stydy was to determine the effect of service quality and product quality on consumer satisfaction. The sample in this study was as many as 30 rwspondent taken from 10% of the population. The analytical tool used in this research is multiple linear regression analysis. The result showed that service quality and product quality were able to influence consumer satisfaction either partially or simultaneously. These results indicate that the better the service quality and product quality, the more customer satisfaction will increas
Co-Authors AA Sudharmawan, AA Abubakar Abubakar Adam Adam Deluma, Ridwan Hasni Hasni Jaya, Asman Kasmawati Kasmawati Lilianti, Lilianti Malik, Ernawati Muliyani Muliyani Rahma Rahma