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All Journal Indonesian Journal of Political Studies Inspirasi: Jurnal Pengabdian Masyarakat
Rohmah, Siti Maftukhatur
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Humanities Social Sciences

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Kerja Sama Regional dan Multilateral Sebagai Upaya Meningkatkan Daya Saing Ekonomi Indonesia Lestari, Putri Puja; Rohmah, Siti Maftukhatur; Ramadhani, Aditya
Indonesian Journal of Political Studies Vol. 4 No. 1 (2024): April
Publisher : Department of Political Sciences, Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/ijps.2024.4.1.57-75

Abstract

Penelitian ini mengeksplorasi dampak kerjasama regional dan multilateral terhadap daya saing ekonomi Indonesia dengan fokus pada kebijakan proaktif, literasi digital, infrastruktur teknologi, dan inovasi. Melalui metode penelitian kualitatif, studi ini menggunakan analisis konten pada data sekunder seperti laporan ekonomi, studi kasus, dan kebijakan pemerintah. Hasilnya menunjukkan bahwa kerjasama regional dan multilateral, terutama melalui ASEAN, PBB, dan WTO, memengaruhi kebijakan ekonomi Indonesia. Dengan mengintegrasikan kepentingan nasional dan tetap terbuka terhadap kerjasama, Indonesia dapat memperkuat daya saingnya di tingkat global. Penelitian juga mengungkapkan bahwa keterlibatan dalam kerjasama multilateral, khususnya melalui PBB dan WTO, berkontribusi pada liberalisasi perdagangan, pertumbuhan inklusif, dan integrasi ekonomi. Selain itu, implementasi teknologi informasi dan transformasi digital melalui kerjasama regional membuka peluang untuk pertukaran pengetahuan dan membangun ekosistem inovasi, meskipun masih ada tantangan yang perlu diatasi.
PENDAYAGUNAAN PLATFORM DIGITAL DALAM PEMASARAN PRODUK UMKM DESA GLAGAH Rohmah, Siti Maftukhatur; Aulia , Anisa Rahma; Prameswari, Cindy Ashilah; Irawan, M. Izudin Fathin Alfian; Hamidah , Nabila Nur; Nugroho , Wahyu Dwi; Iksan, Iksan
Inspirasi: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2024): Inspirasi: Jurnal Pengabdian Masyarakat
Publisher : Inspirasi: Jurnal Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community service in Glagah Village, Banyuwangi, focuses on using digital platforms to market MSME products. By implementing digital marketing, MSMEs can expand market reach and increase income. The Participatory Action Research (PAR) method was used in community service in this research, starting with the inculturation stage then continuing with Mapping, making flow diagrams to hope trees and problem trees. The programs implemented include outreach, digital marketing training, content creation, and assistance in using e-commerce platforms. The results show increased product visibility online and the development of more professional branding. This not only increases the efficiency of MSME businesses but also strengthens the local economy and maintains local wisdom in processing traditional products. In the current era of globalization of the digital economy, this step is vital to increase the competitiveness of MSMEs and ensure their sustainability in an increasingly competitive market.
Co-Authors Aulia , Anisa Rahma Hamidah , Nabila Nur Iksan, Iksan Irawan, M. Izudin Fathin Alfian Lestari, Putri Puja Nugroho , Wahyu Dwi Prameswari, Cindy Ashilah Ramadhani, Aditya