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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Herman Hermawan
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Store Atmosphere, Price Discount, Dan Sales Promotion Terhadap Impulse Buying Pada Pelanggan Shandy Grosir Di Tambun Selatan Anggoro, Andreas Dodi; Budiman; Herman Hermawan; Sandconia Sugandi; R.R Wening Ken Widodasih
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 2 (2024): April 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i2.2067

Abstract

Impulse Buying adalah perilaku seorang konsumen membeli sebuah produk atau jasa secara spontan yang sebenarnya tidak mereka butuhkan, Tujuan penelitian ini adalah untuk mengetahui pengaruh Store Atmosphere, Price Discount, dan Sales Promotion terhadap Impulse Buying. Populasi pada penelitian ini adalah pelanggan Shandy Grosir di Tambun Selatan. Sampel pada penelitian ini sebanyak 100 responden dengan menggunakan metode Purposive Sampling. Penelitian ini menggunakan data primer dengan penyebaran kuesioner terhadap responden. Teknik analisis data menggunakan analisis regresi linear berganda dengan menggunakan alat bantu software SPSS. Hasil dari penelitian ini membuktikan bahwa terdapat pengaruh antara variable Price Discount dan Sales Promotion terhadap Impulse Buying. Sedangkan variable Store Atmosphere tidak berpengaruh terhadap Impulse Buying. Tetapi secara simultan variable Store Atmosphere, Price Discount, dan Sales promotion berpengaruh secara signifikan terhadap Impulse Buying.
Membentuk Karakter Unggul Dan Kreativitas Anak Sekolah Dasar Dalam Mendukung Desa Mandiri Supartono; Neli Ferawati; Herman Hermawan; Ahmad Nur Asrofi; Agus Darmadi; Ami Nurhidayah; Siti Nurannisa; Daimah Dianawati; Moohammad Rasyah Aufa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This community service program aims to develop superior character and creativity in elementary school children to support the realization of an independent village in Jatiwangi Village, West Cikarang, Bekasi. Using a Participatory Action Research (PAR) approach, the program focuses on three main aspects: creating literacy corners and ecoprint, character education, and maintaining a clean and healthy school environment. The methods used include participatory observation, interviews, and activity documentation. Results show an increase in students' reading interest, strengthening of positive values, and improved environmental awareness. The program successfully fostered a spirit of mutual cooperation and community ownership towards education and their environment. The main challenge faced was the time needed to change habits and mindsets. However, with a consistent approach and good collaboration between the service team, schools, and community, positive changes began to emerge. This program has laid a strong foundation for efforts to realize Jatiwangi Village as a sustainable independent village.
Co-Authors Agus Darmadi Ahmad Nur Asrofi Ami Nurhidayah Anggoro, Andreas Dodi Budiman Daimah Dianawati Moohammad Rasyah Aufa Neli Ferawati R.R Wening Ken Widodasih Sandconia Sugandi Siti Nurannisa Supartono