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All Journal JEBD Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Ami Nurhidayah
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Religion Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Membentuk Karakter Unggul Dan Kreativitas Anak Sekolah Dasar Dalam Mendukung Desa Mandiri Supartono; Neli Ferawati; Herman Hermawan; Ahmad Nur Asrofi; Agus Darmadi; Ami Nurhidayah; Siti Nurannisa; Daimah Dianawati; Moohammad Rasyah Aufa
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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This community service program aims to develop superior character and creativity in elementary school children to support the realization of an independent village in Jatiwangi Village, West Cikarang, Bekasi. Using a Participatory Action Research (PAR) approach, the program focuses on three main aspects: creating literacy corners and ecoprint, character education, and maintaining a clean and healthy school environment. The methods used include participatory observation, interviews, and activity documentation. Results show an increase in students' reading interest, strengthening of positive values, and improved environmental awareness. The program successfully fostered a spirit of mutual cooperation and community ownership towards education and their environment. The main challenge faced was the time needed to change habits and mindsets. However, with a consistent approach and good collaboration between the service team, schools, and community, positive changes began to emerge. This program has laid a strong foundation for efforts to realize Jatiwangi Village as a sustainable independent village.
Analisis Studi Kelayakan Bisnis Freshcake Rohmawati: Tinjauan Aspek Legalitas, Sistem Pemasaran, Dan Keuangan Daimah Dianawati; Ami Nurhidayah; Dwi Astuti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This research aims to analyze the feasibility of Rohmawati's Freshcake business based on legal, marketing and financial aspects. Freshcake Rohmawati, as one of the MSMEs in Bekasi Regency, presents typical cake products with an innovative digital-based strategy. A qualitative approach was used by collecting data through interviews, observation and document study. The research results show that the legality aspects of the business include NIB and PIRT certificates, but have not yet obtained MUI halal certification and trademark registration, which have the potential to add to the legal basis of the business. In marketing, the use of social media is quite effective in increasing market awareness, but does not make optimal use of digital campaign strategies, such as collaboration with influencers or development of official websites. In the financial aspect, transaction recording is still done manually, so cash flow is difficult to monitor, and evaluation of profit margins is not routine. Strategy recommendations include prioritizing halal certification and trademark management, optimizing digital marketing through social media and marketplace collaboration, as well as implementing simple financial recording technology such as the BukuKas application. Through these steps, Freshcake Rohmawati is expected to be able to increase business appetite and have a positive impact on the local economy. These findings are also relevant for other MSMEs in facing similar challenges in the era of business digitalization.
Co-Authors Agus Darmadi Ahmad Nur Asrofi Daimah Dianawati Dwi ASTUTI Herman Hermawan Moohammad Rasyah Aufa Neli Ferawati Siti Nurannisa Supartono