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All Journal JPM: JURNAL PENGABDIAN MASYARAKAT Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Informasi Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Muhammad Prasetyo Wibowo
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Sosialisasi Manajemen Pemasaran Yang Strategis Dalam Pengembangan Pesantren Modern Saifullah An Nahdliyah Atika Aini Nasution; A’an Nurhadi; Muhammad Ras Muis; Muhammad Prasetyo Wibowo
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i2.797

Abstract

This research aims to assess the impact of the implementation of measured marketing strategies in Pesantren Modern An Nahdliyah, particularly in increasing the number of male and female students (santri) and enhancing public awareness nationwide. The research methodology involves both quantitative and qualitative analyses, incorporating data collection from marketing campaigns, feedback from prospective students, and the evaluation of public responses. The findings indicate that the implementation of marketing strategies at Pesantren Modern An Nahdliyah has successfully achieved its objectives, leading to a significant increase in student enrollments and heightened awareness among the public. Digital media, including the official website, social media, and online advertising campaigns, proved to be effective tools in reaching the target audience. The success factors involve strong collaboration between the marketing team and the pesantren management, along with active involvement of the pesantren officials in promotional activities. However, challenges were identified in adapting to changing trends in digital marketing and increasing competition within the pesantren sector. Future opportunities lie in the development of creative content, collaboration with influencers, and the utilization of emerging technologies. Recommendations include enhancing collaboration with media outlets, optimizing online advertising campaigns, and continuous monitoring of digital marketing trends. This research contributes to a better understanding of the effectiveness of marketing strategies in religious educational institutions, with the hope that Pesantren Modern An Nahdliyah continues to thrive and becomes a nationally recognized center for education.
Pengembangan UMKM Naik Kelas Berbasis Manajemen Usaha Pada Kelompok Usaha Kuliner di Desa Ladang Bambu Kecamatan Medan Tuntungan Yusrita; Zenni Riana; M. Endang Asmara; Muhammad Prasetyo Wibowo; Cornelia Ivani
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): July 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i1.749

Abstract

The function and role of SMEs is currently felt to be very important. Aside from being a source of livelihood for many people, it also provides direct employment for the majority of the population. As a small business group, SMEs are always trapped in the problem of limited capital, inaccurate distribution, inefficient financial management, lack of innovation, not yet maximizing online marketing, bookkeeping is still manual, time management, does not have permits as an effort to improve the capabilities of small businesses in the context of expanding its role in the national economy, a series of integrated and sustainable development is needed to overcome various problems. External factors consist of government policies in the public sector, social, cultural and economic aspects, as well as aspects of the role of related institutions. MSME actors in the Kampung Bambu Village, Medan Tuntungan District, are housewives who use their time at home to generate income to supplement their family's income. There are 47 business actors in the Kebun Bambu Village who become a business group. Judging from the age at which they started doing business, the business actors in the bamboo farming village should have graduated, considering that this business group is part of the local government program, namely One Kelurahan, One Entrepreneurship Center.
Peningkatan Kesadaran Masyarakat dalam Pengelolaan Sampah Melalui Kegiatan Literasi Sampah di Kecamatan Tanjung Morawa B Muhammad Prasetyo Wibowo; Atika Aini nasution; Zahara Meutia; Amril Amril; Rusli Efendi Damanik
Jurnal Informasi Pengabdian Masyarakat Vol. 4 No. 2 (2026): Mei :Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v4i2.2455

Abstract

Waste management has become a critical environmental issue in many regions of Indonesia, including Tanjung Morawa B District. Low public awareness about proper waste disposal and sorting leads to pollution and health problems. This community service program aimed to increase public awareness of waste management through waste literacy activities. The program was conducted from March to May 2026, involving 50 households in Tanjung Morawa B District. Methods included socialization, training on waste sorting, composting workshops, and the establishment of waste banks. Data were collected through pre-test and post-test questionnaires, observation, and interviews. Results showed a significant increase in public knowledge and awareness, with average test scores rising from 45.6 to 82.3. Community participation in waste sorting increased by 75%, and a waste bank successfully collected 250 kg of recyclable waste within one month. The program implies that literacy-based interventions effectively change community behavior toward sustainable waste management.
Pengaruh Employee Engagement Dan Organizational Citizenship Behavior (OCB) Terhadap Kinerja Karyawan Wanita Muhammad Prasetyo Wibowo
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8558

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Employee Engagement dan organizational citizenship behavior (OCB) terhadap kinerja karyawan wanita baik secara parsial maupun simultan. Penelitian ini memiliki perbedaan dengan penelitian sebelumnya dimana pada penelitian ini lebih melihat dari sudut pandang gender wanita. Sampel pada penelitian ini sebanyak 128 karyawan wanita yang bekerja di bidang manufactur. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan analisis regresi linier berganda Analisis data yang digunakan meliputi uji t (parsial), uji F (simultan) serta uji determinasi (R2) untuk menentukan besarnya pengaruh variabel independen terhadap variabel dependen dengan menggunakan aplikasi SPSS. Hasil penelitian ini menunjukan secara parsial variabel Employee Engagement berpengaruh positif dan signifikan terhadap kinerja karyawan wanita, variabel organizational citizenship behavior (OCB) berpengaruh positif dan signifikan terhadap kinerja karyawan wanita. Secara simultan variabel Employee Engagement dan organizational citizenship behavior berpengaruh positif dan signifikan terhadap kinerja karyawan wanita. Besar pegaruh antara variabel Employee Engagement dan Organizational Citizenship behavior (OCB) dengan kinerja sebesar 38%.
Co-Authors Amril Amril Atika Aini Nasution A’an Nurhadi Cornelia Ivani M. Endang Asmara Muhammad Ras Muis Rusli Efendi Damanik Yusrita Zahara Meutia Zenni Riana