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All Journal International Journal of Economics (IJEC) International Journal of Community Service (IJCS) Proceedings of The International Conference on Business and Economics International Journal of Economics and Management Research Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat Eka Prasetya Jurnal Price : Ekonomi dan Akuntasi Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship International Journal of Economics and Management Research

Atika Aini Nasution

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Author-ID : 7473240

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Marketing Strategy in Increasing Sales of Muslim Clothing Products at the Petisah Market in Medan City Atika Aini Nasution; Aryani Sairun; Sugito
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

The level of competition in the business world requires every seller to be able to carry out his marketing activities more effectively and efficiently. This study aims to determine the marketing strategy for Muslim fashion products at the Petisah Market in Medan City in increasing sales, and to find out the obstacles encountered in marketing Muslim fashion products at the Petisah Market in Medan City. This research is a field research ( field research ) which is descriptive qualitative in nature. The results of the study show that the marketing strategy carried out by Muslim clothing traders at the Petisah Market in Medan City is to do good segmentation , targeting and positioning , by carrying out a marketing mix related to product , price , place , promotion , people , process , and physical evidence. The obstacles faced in marketing Muslim fashion products at the Medan City Petisah Market, including the lack of capital, delays in the arrival of goods ordered from suppliers, lack of employees and minimal promotion, namely only relying on social media which also has various limitations.

Pengaruh Kompensasi dan Kepuasan Kerja Terhadap Kinerja Karyawan pada Perusahaan Perkebunan di Tapanuli Selatan Muhammad Ras Muis; Atika Aini Nasution
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Oktober: Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i4.1540

: The quality of human resources is one of the factors for increasing the productivity and performance of a company. One of the goals of improving the quality of human resources is to ensure that the organization/company has quality people to achieve organizational goals. As one of the main drivers in the smooth running of a company's activities, the important role of human resources requires every company to pay attention to and motivate its employees to provide good performance. The research method used is an associative method with a quantitative approach, which can be interpreted as a research statement that asks about the relationship between two or more variables. The population in this study were 33 employees who worked at the Medan Plantation Company. The data collection technique was carried out using a questionnaire. Based on the results of partial hypothesis testing, the results showed that each compensation and job satisfaction variable had a partial effect on employee performance. The results of the simultaneous testing resulted in an F-count value of 8,472 with a significance level of 0.000, while the f-table value at alpha 5% was 3.32, therefore based on the calculation results it was concluded that F-count > F-table and the significance level was 0.001 < 0.05 shows that compensation and job satisfaction together have a positive and significant influence on employee performance in Plantation Companies. The results of testing the coefficient of determination (R2), obtained an R-Square value of 0.361, this means that 36.1% of the variation in employee performance values is determined by the role of variations in compensation values and job satisfaction so it can be concluded that the contribution of compensation values and job satisfaction in influencing employee performance was 36.1% while 63.9% was the contribution of other variables not included in this research.

Socialization of the Use of Multimedia as a Learning Tool to Improve the Skills of MAS Darul Ilmi Students Atika Aini Nasution; Baginda Harahap; Rohmah Alawiyah Harahap; Nasrul Wahdi; Zalikha
IJCS: International Journal of Community Service Vol. 1 No. 1 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Based on the observations that we found at MAS Darul Ilmi that the level of understanding and knowledge of multimedia was still low, so that's why the community service team provided socialization of the use of multimedia as a learning tool to improve the skills of class XI students at MAS Darul Ilmi Desa Haholongan. With the implementation of this service, a satisfactory result was obtained, that the students of MAS Darul Ilmi got information, insight, and knowledge that multimedia plays a very important role in learning, including that multimedia is very important for everyday life, especially at this time. Information and communication technology is advancing very rapidly

Socialization of the Utilization of Google Sites as a Promotional Media for Lasak Donuts in Medan City Atika Aini Nasution; Baginda Harahap
IJCS: International Journal of Community Service Vol. 1 No. 2 (2022): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

This dedication is an attempt to improve the quality of marketing during the pandemic era as a form communication independence. This dedication aims to create Online-based promotional media during a pandemic, as well find out the response to the use of online promotion-based google sites as a promotional medium for Lasak Donuts during the pandemic. This service is a type of development service using the ADDIE model, which has gone through the validation stage by involving three validators namely (material experts, media experts promotion and IT experts), then use response involves visitors and consumers. Based on the results of the service of material experts, media promotion experts and IT experts are considered very good with the average value of material experts is 88%, media promotion experts are 89%, IT expert 96%. Visitor and consumer response to usage learning media google sites are very good criteria with get an average teacher score of 98% and students 84%. It can be concluded that the Use of Google Sites is Online Based learning as a promotional medium for Lasak donuts is stated to be very good with usage responses positive as a learning medium during a pandemic.

Socialization of Building Business Organizational Culture Towards Sustainability in Culinary Business in Sukakarya District, Sabang City Atika Aini Nasution; Baginda Harahap; Raflis; Roy Nuary Singarimbun; Neni Sri Wahyuni; Selvi Aristantya
IJCS: International Journal of Community Service Vol. 2 No. 1 (2023): IJCS: International Journal of Community Service
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v2i1.418

This Community Service should be able to contribute to culinary business Aguan Peanut Cake actors in the Sukakarya sub-district, Sabang City. A strong culture and good management of Human Resources are tools to compete with competitors in an organization. The result of a strong culture is that the culture will promote consistent behavior that can create organizational effectiveness that is influenced by employee performance. But if the culture is not good, then the goal will go in the wrong direction. There are 4 factors in the development of Organizational Culture, namely a culture of discipline, honesty and responsibility, a creative work culture, an environmentally friendly work culture and a work culture that is aware of local values. Changes in the organizational culture need to be disseminated to all employees so that it becomes a daily work behavior, so that the organizational culture becomes a collective awareness that can benefit all parties. However, it is not easy to create a new habit, it needs simultaneous and continuous encouragement and effort so that the organizational culture becomes a positive habit.

Sosialisasi Manajemen Pemasaran Yang Strategis Dalam Pengembangan Pesantren Modern Saifullah An Nahdliyah Atika Aini Nasution; A’an Nurhadi; Muhammad Ras Muis; Muhammad Prasetyo Wibowo
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 2 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i2.797

This research aims to assess the impact of the implementation of measured marketing strategies in Pesantren Modern An Nahdliyah, particularly in increasing the number of male and female students (santri) and enhancing public awareness nationwide. The research methodology involves both quantitative and qualitative analyses, incorporating data collection from marketing campaigns, feedback from prospective students, and the evaluation of public responses. The findings indicate that the implementation of marketing strategies at Pesantren Modern An Nahdliyah has successfully achieved its objectives, leading to a significant increase in student enrollments and heightened awareness among the public. Digital media, including the official website, social media, and online advertising campaigns, proved to be effective tools in reaching the target audience. The success factors involve strong collaboration between the marketing team and the pesantren management, along with active involvement of the pesantren officials in promotional activities. However, challenges were identified in adapting to changing trends in digital marketing and increasing competition within the pesantren sector. Future opportunities lie in the development of creative content, collaboration with influencers, and the utilization of emerging technologies. Recommendations include enhancing collaboration with media outlets, optimizing online advertising campaigns, and continuous monitoring of digital marketing trends. This research contributes to a better understanding of the effectiveness of marketing strategies in religious educational institutions, with the hope that Pesantren Modern An Nahdliyah continues to thrive and becomes a nationally recognized center for education.

Bimbingan Teknisi Pembuatan Blog Kepada Siswa Ekstrakurikuler IT Club SMA Kemala Bhayangkari 1 Medan Baginda Harahap; Bay Haqki; Dinur Syahputra; Roy Nuary Singarimbun; Atika Aini Nasution
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 3 No 1 (2024): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v3i1.451

Dalam kegiatan ini kami memilih PKM-Dosen Prodi Informatika dan Mahasiswa yang mana tujuan kami adalah mengembangkan minat serta kreaktivitas siswa peserta ekstrakurikuler dalam membuat blog yang bisa menambah pengalaman dan memotivasi kita dalam mengembangkan inovasi-inovasi dan kreasi. Salah satunya dengan blog ini. Mungkin ini suatu hal yang baru bagi kita, sering kita dengar dan mungkin tidak asing lagi di telinga kita. blog ini banyak kita lihat di google sebagai alat untuk informasi, baik itu digital marketing, media dan lain-lain. Kebanyakan dari masyarakat khususnya mereka yang awam tentang manfaat dari blog ini mengannggap bahwa kegunaan blog ini hanya sebatas alat publis informasi, padahal memiliki banyak manfaat seperti berbagi pengetahuan, mengasah kemampuan menulis, belajar menghasilkan uang secara online dan lain-lain.

Perspective of Consumer Satisfaction at Ramen and Burger Restaurants in Terms of Product, Price and Location: Comparative Study of Direct Consumers and Consumers Grab Food Atika Aini Nasution; Tri Auri Yanti; M. Asyari Syahab; Rianto Rianto
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.226

From the initial research that researchers did, the Ramen and Burger House was a place to eat that sold Japanese specialties and others. This Ramen and Burger House sets prices that are relatively cheap and can be reached by all levels of society. This is a very good strategy to survive in competition with similar companies. Besides setting a relatively cheap price, the Ramen and Burger Houses also always provide a variety of quality products for all consumers. Currently there are more than 77 types of products that are presented with good quality every day. Ramen and Burger houses offer a variety of products for consumers to choose, it will make the Ramen and Burger House more crowded by consumers. The purpose of this study was to determine whether there were differences in the effect of product, price and location on the satisfaction of direct consumers and consumers of Grab Food at Ramen and Burger Houses. The number of samples in this study was 100 people. The analysis technique used is multiple linear regression. The results showed that simultaneously product, price and location variables had a significant effect on consumer satisfaction both directly and through Grab Food at Ramen and Burger Restaurants. Product variables, price variables and location variables contribute to direct consumer satisfaction variables of 28.3% and the remaining 71.7% are determined by other variables outside the contribution of this study. For ordering through Grab Food, the product, price and location variables contribute to the consumer satisfaction variable of 22.6% and the remaining 77.4% is determined by other variables outside the contribution of this research.

Service Quality and Customer Experience on Customer Satisfaction at Fast Food Restaurants in Medan City Atika Aini Nasution; Aan Nurhadi; M. Asyari Syahab
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2465

Factors that can attract consumer interest in satisfying customers at fast food restaurants in Medan City include providing quality service. In addition to service quality, customer experience is also another factor that can attract consumer interest in buying. One thing that companies can do is to build a brand so that it will create brand equity. Based on the description above, the title of the study is, " The Effect of Service Quality and Customer Experience on Customer Satisfaction at Fast Food Restaurants in Medan City ". The purpose of this study is to determine the effect of service quality and customer experience on customer satisfaction at fast food restaurants in Medan City, both partially and simultaneously, and the formulation of the problem in this study is whether service quality and customer experience affect customer satisfaction at fast food restaurants in Medan City. The results of the study indicate that service quality has a significant effect on customer satisfaction , customer experience has a significant effect on customer satisfaction and simultaneously the variables of service quality and customer experience have a significant effect on customer satisfaction. The company should pay more attention to the quality of service that has been provided to users of delivery services so that the service is not just a slogan but is implemented seriously so that the company's image is maintained in the eyes of service users.

PENGARUH DIVERSIFIKASI DAN IKLAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PRODUK OLI CASTROL BENGKEL ENDURO Atika Aini Nasution
Jurnal Price : Ekonomi dan Akuntasi Vol. 1 No. 01 (2022): Jurnal Price : ekonomi dan Akuntasi, November 2022
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v1i01.2429

Dalam menghadapi dunia bisnis, perusahaan selalu berusaha untuk memberikan jaminan kepada pelanggan akan mendapatkan pelayanan yang terbaik. Salah satu cara untuk meningkatkan kepuasan pelanggan adalah dengan meningkatkan promosi produk dan juga melakukan diversifikasi produk perusahaan melalui periklanan. Berangkat dari pentingnya masalah diversifikasi dan periklanan dalam meningkatkan kepuasan pelanggan produk oli castrol serta menjaga kelangsungan operasi perusahaan, maka penulis tertarik untuk memilih judul penelitian yaitu "Pengaruh Diversifikasi dan Periklanan dalam Meningkatkan Kepuasan Pelanggan Produk Oli Castrol". Dari penelitian yang telah dilakukan menunjukkan bahwa nilai t-hitung untuk b1, lebih besar dari t-tabel (2.531 > 1.991), maka diversifikasi berpengaruh terhadap kepuasan konsumen produk oli castrol, dan terbukti signifikan (0.013 < 0.05). Sedangkan untuk b2, nilai t-hitung lebih besar dari t-tabel (4.405 > 1.991) dengan demikian periklanan berpengaruh terhadap kepuasan konsumen produk oli castrol, dan terbukti signifikan (0.000 < 0.05). Nilai R sebesar 38,7% kepuasan pelanggan dijelaskan oleh diversifikasi produk oli castrol dan periklanan dan sisanya sebesar 61,3% ditentukan oleh faktor lain diluar kontribusi penelitian ini

Co-Authors A'an Nurhadi Aan Nurhadi Aryani Sairun A’an Nurhadi Baginda Harahap Bay Haqki Dinur Syahputra M. Asyari Syahab M.Asyari Syahab Maulana Meidiansyah Muhammad Prasetyo Wibowo Muhammad Ras Muis Nasrul Wahdi Neni Sri Wahyuni Raflis Rianto Rianto Rohmah Alawiyah Harahap Roy Nuary Singarimbun Selvi Aristantya SUGITO Tri Auri Yanti Yohana Melita Silalahi Zahara Meutia Zalikha

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