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All Journal Jurnal Manajemen Jurnal E-Bis: Ekonomi Bisnis Journal of Economics and Economic Policy
Purnawan, Steven Owen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH PELATIHAN PEMASARAN DIGITAL DAN PERAN MEDIA SOSIAL TERHADAP PENGEMBANGAN UMKM SIDOARJO Purnawan, Steven Owen
Jurnal Manajemen Vol. 14 No. 1 (2024): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v14i1.8700

Abstract

MSMEs have an important role in the local economy, including in Sidoarjo Regency. However, MSMEs often face various marketing problems and challenges. The research aims to examine the influence of digital marketing training and the role of social media on the development of MSMEs in Sidoarjo Regency, with the help of the SmartPLS version 4 application using the SEM-PLS method. This research involved 100 permanent respondents who had taken part in digital marketing training organized by the Sidoarjo Regency Cooperatives and Micro Enterprises Service. Data was collected via a Google Form questionnaire and analyzed using SmartPLS version 4. The research showed that digital marketing training had a positive influence on the role of social media, and then digital marketing training and the role of social media had a positive influence on the development of MSMEs in Sidoarjo Regency. This research indicates that the use of digital marketing training and social media can be an effective strategy in increasing the competitiveness and growth of MSMEs in current technological developments.
Strategi dan Tantangan dalam Menuju Pasar Global pada UMKM "Miz Titin" Rizky, Muhammad; Arista, Sintha Wahyu; Dewi, Linda Intania; Purnawan, Steven Owen; Sriyono, Sriyono
Jurnal E-Bis Vol 8 No 2 (2024): Vol. 8 No.2 2024
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v8i2.1784

Abstract

This research aims to explore effective methods for expanding market reach and identify the main obstacles that may be encountered. The methodology used includes case studies and in-depth interviews with MSME owners as well as analysis of relevant literature. The research results show that the main strategies implemented include product quality evaluation, use of technology, business development, and relationships with customers in global market orientation and innovation. The challenges faced include competitors, human resources, services, markets, raw materials and brand image in the global market network and efficiency. In conclusion, researchers hope that in the future the development of MSMEs in the global market sector will continue to be carried out and supported by all levels of society where the government plays an important role regarding the development of MSMEs, such as regulations and training guidance for MSMEs so they can compete in the global market.
PENGARUH DIGITAL MARKETING DAN INOVASI PRODUK DALAM MENINGKATKAN SALES GROWTH UMKM KECAMATAN SIDOARJO Arista, Sintha Wahyu; Rizky, Muhammad; Purnawan, Steven Owen; Masyita, Siti; Murdaningsih, Sri Rahayu; Rahmawati, Imelda Dian
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.21

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aspek digital marketing dan inovasi produk terhadap peningkatan sales growth. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner. Penelitian ini melibatkan 88 responden pelaku UMKM di Kecamatan SIdoarjo. Berdasarkan hasil pengolahan data menunjukkan bahwa digital marketing dan inovasi produk berpengaruh positif signifikan dalam meningkatkan sales growth secara parsial. Hal ini dibuktikan dengan Uji T yang menghasilkan variabel digital marketing diperoleh nilai Thitung = 3,568 dengan tingkat signifikasi 0,001 dan variabel strategi pemasaran diperoleh nilai Thitung = 2,325 dengan tingkat signifikan 0,022. Dengan demikian dapat disimpulkan bahwa, penerapan digital marketing dan strategi pemasaran dalam berbisnis dapat meningkatkan volume penjualan yang lebih besar
Co-Authors Arista, Sintha Wahyu Dewi, Linda Intania Imelda Dian Rahmawati Masyita, Siti muhammad rizky, muhammad Murdaningsih, Sri Rahayu Sriyono Sriyono